Why don t Americans buy what we see as luxury?

Why do Americans rarely buy what we see as luxury? In fact, according to my personal understanding, these brands are also used as luxury goods in the United States, and there are still many people who buy them, so why do so many Chinese think that Americans do not buy these luxury brands? The main reasons are as follows:

One: Number of buyers:

The number of buyers is not as large as that of Chinese, and from many data it seems that Americans will not buy, which is only a relative concept, and these luxury goods may be seen longer in China on the street and relatively less on the street in the United States.

Two: different attitudes:

The concept is also different, in the United States, the value of these luxury goods is relatively not as high as in China, and in the United States, people do not care too much about luxury goods, compared to many Chinese people like to save face and enjoy. It is believed that luxury will bring a certain spiritual enjoyment. This is not the case with Americans, who are more focused on enjoyment, more about practical things.

For example, if you have money to buy all kinds of luxury goods, it is better to use them as education funds for your children; If you have the money to buy a house that is not too big in the city center, it is better to stay away from the city and buy a big house; If you have the money to give expensive gifts to relatives and friends, it is better to do something with your heart to show respect for each other.

Three: the concept is different:

In many ways, it shows that Americans think that luxury goods are not only these, including Chinese cheongsam, mulberry silk, silk, etc.

Four: the environment is different:

The market environment of the two countries is different, and ** is also different. To put it simply, these products are considered to be high-end luxury goods in our eyes, but they are not in the eyes of Americans, but are just very common mass brands. Because in terms of the market environment and ** mechanism in the United States, for example, the local LV bag is only 2000-3000 yuan at most, how can it be considered a luxury?

In our country, at least 20,000 yuan is required; Besides, Lancôme, judging from the local **, is only a few dozen yuan, just like our country's small-brand cosmetics, it will naturally not be a luxury.

Five: different consumption views:

Americans don't deliberately pursue a brand, they don't just pay attention to its value, and they don't cut back on food and clothing to satisfy their vanity. In their consumption concept, they believe that any product is the best as long as it is suitable for them, and they will not pursue the best, but will only pursue individuality. <

Sixth, the degree of economic development of the country is different

The level of people's consumption is linked to the degree of economic development of the country, and in the period of economic development, luxury goods are the façade of people's economy. However, if one day, a country's economy has made a qualitative leap, will it still need to rely on luxury goods? Naturally, it is not needed, and this is exactly what happened in the United States.

In terms of different attitudes towards luxury, in fact, the practices and perceptions of Americans are worth learning from. Most of us focus on what is superficial and ignore what is most important.

The cheapness of luxury goods in the United States is that the per capita income of the United States is high, and the other is that the United States does not speculate on cherry blossoms as luxury goods and does not collect taxes. The people who buy luxury goods can only be said to be partial, and the vast majority of the people still don't have so much financial resources to buy these luxury goods. There are a number of factors that affect luxury appraisal services**.

Reading the title, a series of vague images flashed in my mind - some sky-high items that I may not have seen, and my heart flashed with disdain: Isn't it just some hyped items?

Despite this thought, I still can't get rid of the curiosity, I didn't slip away, and stayed.

To my surprise, there is no luxury item that is material! (Of course, there is no hype).

I was ashamed after reading it, and my preconceived ideas made me prejudiced. Even though I was trying to broaden the breadth and depth of my thoughts during this time, I still couldn't help but fall into the trap of thinking.

The complacency of that progress vanished in an instant, and I was still so ignorant.

I put myself in my position again - the ignorant, start anew, guard against arrogance and rashness, and set off again.

Now I'm going to share it with you, and I'm sure you'll get something out of it!

The United States has selected the top 10 luxury items in life.

1. The consciousness of life.

2. A heart full of freedom, joy and love.

3. The courage to go all over the world.

4. The ability to return to nature and connect with nature.

5. Sleep peacefully and peacefully.

6. Enjoy your own space and time.

7. Soul mates who love each other deeply.

8. There are people who really understand themselves at all times.

9. Good health and rich heart.

10. It can infect others and ignite hope in others.

I hope everyone can have these luxuries!

-end---

Your friend: fire

It's not nothing, I feel that there are more second-hand luxury goods now, ** it's much cheaper, and this is worry-free to return, don't worry about the authenticity of the problem, it's very popular.

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Everyone's understanding of the United States is actually very simple, their open-mindedness is very different from our usual living habits, and Americans' consumption outlook in their daily life is also different from ours. They like to spend money while making money, but as Chinese, we like to save money first and wait until we have enough funds to spend. But for the purchase of luxury goods, the Chinese who pick the door buy more and are not tired of it.

And Americans rarely buy it, what is the situation?

Chinese buy luxury goods, including these three, cosmetic bags and clothes, needless to say, which are all liked by girls. No matter which of these luxury goods is very expensive, girls have to save money for a long time in order to buy these things, and in the consumption concept of Americans, their so-called luxury goods are 100 yuan clothes, so they will not buy these expensive things.

Many ** people know that the things sold in American stores are very cheap, and if they buy very expensive things, not only will they not be envied by the people around them, but they will be regarded as outliers, so in order not to make themselves look so special, Americans will not buy these things.

But these things that are counted as luxury goods in our country, some of them are not classified as luxury goods in the United States, just like some cosmetics we usually use, but they are very common cosmetics abroad, such as L'Oreal and other cosmetics in the United States, just like the baby cream we buy in China, they are very cheap.

The most important point is that Americans do not pay attention to **, they all pay attention to their own style, like some luxury goods, and they cannot meet them in design, so Americans buy these things very little, and everyone's consumption concept is completely different from ours, so it has caused the current situation.

In fact, buying luxury goods is not a good thing, after all, it may not be within your ability to afford this consumption, it is better to learn the American concept of consumption, what do you say?

Because Americans don't pay much attention to face, they feel that big names are good but not cost-effective, so they don't chase big names; The Chinese have a better face and feel that big names are status symbols, so they like to buy big names.

Because in the United States, these luxury brands do not attract the attention of the people, they feel that the practical value of these luxury brands is not high, and Chinese are deeply affected by the brand effect and have always admired luxury brands.

Because Chinese are vain and love to show off, many rich people like to buy luxury goods to dress themselves.

They have a different view of consumption from ours, and in their opinion, what is more pragmatic and practical is what they need.

Because what we see as luxury goods is very common in the United States, Americans rarely go to buy these things

Because people in each country have different consumption concepts, for example, in the United States, they pay attention to comfort when buying things.

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There is no offense in autumn, wind and dust, and the year is strong and sharp

Don't Americans buy luxury?

The United States was the world's largest consumer of luxury goods until 2012, on the basis that the population of the United States is less than a quarter of that of China.

And now, because of the continued downturn in the U.S. economy, Americans have to consider abandoning some luxury goods to buy their plans, not because they don't buy, but because since the economic crisis in 2008, Americans only have debt in their pockets and really have no money.

Before 2008, a large number of people in the United States were in debt, and loans had to be carried out in advance, luxury audio, luxury sports cars, antique cultural relics, mansions and even small islands were on the list of luxury goods purchased by Americans, such as the more well-known LV in China, Gucci and other brand-name clothing, not only new luxury bags, perfume sales were very good, and even second-hand luxury goods were bought by Americans in large quantities to satisfy Americans' vanity.

Today, China surpassed the United States to become the world's largest consumer of luxury goods in 2012.

The Chinese population base is large. With a population four times that of the United States, the number of luxury purchases has just surpassed that of the United States, which shows that China is still relatively thrifty.

Americans really have no money because of the ongoing economic crisis, and the Chinese are different, and more than 30 years of sustained economic growth have left a considerable number of Chinese with a lot of cash in their hands, so they will naturally consume luxury goods.

They also buy, but not as crazy as we buy, most of the Chinese buy is investment or show off wealth, and they don't understand the culture of luxury goods themselves. The United States invests in a lot of things that are very rich and standardized, unlike our country, which does not have a regulated market, which causes people in our country to dare not put their money elsewhere.

Because they are realistic, we are vain.