How to do pet store marketing? How to do the marketing strategy of a pet store

Brand marketing planning grasps humanistic feelings; Most of the people who love pets are emotional people, and the company's brand positioning should grasp the humanistic feelings, and give the cold brand full of warmth and love, so as to distinguish it from the public pet products and create a brand advantage.

Personalized service experience binds pet ownersIf the company's service experience gives consumers a personalized feeling, it can stand out among many pet products brands, and the personalized service experience can be reflected in product design, after-sales service, pre-sales sales and other links.

With the help of online channels and social **, brand promotion and word-of-mouth marketing are doneWhen establishing their own brand image, it is necessary to use network channels and social ** for brand promotion, the network is a better communication speed, covering a wider area of channels, pet products companies must use the network and social ** to spread the brand image and product reputation, in order to achieve brand effect.

Key points of pet store management

The expansion offensive strategy can create new business opportunities and improve the utilization rate of enterprise resources for pet store operators, but it also brings certain risks to store opening. In general, pet stores with large advantages in a favorable position are more suitable for this strategy.

The development strategy of pet products is to adapt to market changes and consumer needs by expanding business varieties, ensuring product quality, and developing new products, and continuously expand product sales. When the market is restricted, pet store operators must choose and develop new markets, such as establishing branches, developing business outlets, etc., to open up new horizons for themselves.

When we open a new pet store in an area, if we want to make a name for ourselves at the beginning of the opening, we can only take advantage of the situation to highlight the characteristics of our pet store. Only in the early stage can we plan the corresponding activities according to the needs of our surrounding environment. The following explains how pet stores do event planning?

1. Advertising and marketing strategies use advertising effects to create a big momentum. The specific method can be to send some pet store promotional color pages within two weeks before the opening, and distribute them in large quantities in the nearby streets, dog walking places and communities, etc., and at the time of opening, you can ask some dog owners to give their dogs some good-looking shapes, so as to attract more pet people, and also use this to build momentum for their pet stores.

2. Preferential marketing strategy.

Take advantage of the momentum to expand your influence. **It has always been a magic weapon to attract customers, and some color pages can be specially printed to publicize some preferential activities during the opening of the store, and distribute them to consumers who come to participate in the opening celebration, so as to attract the attention of consumers, and catch them firmly when customers come to participate in the celebration with curiosity.

3. Network marketing strategy In today's Internet era, many people are lazy to leave home, and sometimes they don't know what store is opened in the community and when it is opened. There are often some people who will look up ** pet stores or something on the Internet, so online publicity is essential. Some of the methods of publicity can be more in some community forums in the community around some pet stores to communicate with some pet owners, and often give them some tips for raising pets.

You can also mark the location of your pet store on the map, so that people can easily know that there is a pet store, which may not be obvious at first, but after a long time, it may bring a lot of customers.

Ten years ago, we opened a pet store, mainly for the sale of pets and pet supplies, at that time e-commerce was not as developed as it is now, and the sales of pet products were still very high. Now the pet store pet sales business is no longer the main profit of the pet store, but it is also an important one, in the new situation, how should we do a good job in pet store marketing.

1.In order to provide profits for pet store sales, on the one hand, we need to improve efficiency, and on the other hand, we are required to reduce costs, so that pet stores will be more competitive when selling.

2.There are more pet supplies sales platforms, not only pet supplies store sales platforms, but also online and first-class sales platforms. In this way, we can face more customers and sell more pet products.

3.Professional talents, sales staff with good experience, for pet store supplies sales can naturally improve a lot.

4. To seek cooperation, pet stores should open up cooperation channels that can bring a stable source of customers and direct income to pet stores.

1. Provide professional knowledge free of charge.

Participate in discussions with local online communities and provide free expertise and services to netizens, but remember not to oversell yourself in the early interaction with potential customers, but first gain their trust, if they realize that you are only trying to sell products, it will be difficult to win people's trust. Trust is crucial when making pet supplies and pet food, because pets are the treasures of their owners.

2. Stick to social **.

Posting on social media platforms, one is difficult to persevere, and the other is difficult to be creative, and it is very challenging to get high engagement for every post.

But for sellers of pet supplies, the idea of the post doesn't have to rack your brains too much, because the pet itself has an inexhaustible source of material. It's even better if you own one or two pets yourself. Walking dogs, teasing cats, pet bathing, eating, any detail of life will have a large number of cat and dog lovers to come to watch.

3. Familiar with blogging and SEO

SEO is very important for independent websites. Especially for niche pet stores, you can blog around common problems for pet owners to provide solutions, and your products and services are the solution.

Weibo content is not as easy to create as social media post content, but Weibo can continue to attract huge traffic and last. A well-written, SEO-ready article can not only give the answers that potential customers want through search engines, but also direct traffic to you for months or even years to come.

4. Establish valuable customer relationships.

When it comes to pet supplies, trust is crucial. For pet groomers and pet caregivers, establishing a good customer relationship is basically more than half of the success.

Loyal customers will buy more from you, are willing to spend more money, and guarantee your business in the form of word-of-mouth recommendations, so that people in the same circle know you and buy your products.

With the continuous improvement of living standards, pets have gradually become a part of people's lives, and at the same time, people's expenses for pets are gradually increasing. When no one is at home for a long time, many people will also choose to send their pets to pet stores for care, so that their pets can enjoy professional care.

Opening a pet store is still more promising, but pay attention to the following issues:

1. Site selection: There are many factors to consider, such as the number of pets around, the characteristics of pet owners, peer competition, transportation convenience, etc.

2. Professionalism: Taking care of pets is a technical job, and if you want to run a pet store, you need to master certain pet care and beauty knowledge.

Any business has the possibility of failure, and everyone should make decisions carefully. If you are starting a business and do not have enough working capital, then you can try to apply for a loan. Now there are many credit platforms that help small and micro enterprises to turn over funds, remember to choose a formal platform, such as Du Xiaoman Finance, with a high limit and low interest rate, it is understood that among the credit users of Du Xiaoman Finance, seventy percent are small and micro business owners, and big brands are more at ease.

For small and micro enterprise families, on May 21, 2021, Du Xiaoman Finance launched a small and micro activity with the theme of "Home and Wanye Xing", providing 100,000 "Daily Interest + Million Insurance" gift packages. The number is limited, first-come, first-served, and the specific event details are subject to the display on the Du Xiaoman Financial APP page.

This is provided by Kangbo Finance, which focuses on the interpretation of financial hot events, the popularization of financial knowledge, adheres to professionalism, pursues fun, makes financial content that people can understand, and conveys financial value in a vivid and diverse way. Hope this helps.

Many people ask me how to promote the new brand in the pet industry, and we summarized that this is not what I created, it is the original way of playing in the market, and it also shows the embarrassing position of pet hospitals and pet stores.

The new brand promotion of the pet industry, the routines are the same, there is no other new way to play, many Internet entrepreneurs think that they can build a pet industry brand through Internet operation, none of them succeed, and the offline brand will die directly.

1. Participate in the exhibition to attract businessmen.

The profit of the pet industry's first business section is generally 50%, or even higher, and the sensitive sense of smell will find a variety of new brands, get the first right, and then promote it locally.

2. New product distribution.

Manufacturers and ** business together to give profits to pet stores and pet hospitals, 10 get 3, 10 get 5 activities is the best way to enter the pet store and pet hospital, at this time the profit is relatively high, the pet store and pet hospital will use the best position to display, customers will come to the limited recommendation and display.

3. Set up counters in pet hospitals and pet stores.

Pay to help pet stores or pet hospitals set up counters or replace new doors, the money of a billboard can make the advertisement appear on the store's signboard forever, very conspicuous, and it is also the cheapest display advertisement.

4. Make efforts in e-commerce.

After the offline pet store and pet hospital reaches a certain number, stop the activity of 10 free three or send 5, restore the original price, and then go to Tmall, Jingdong, Pinduoduo and other platforms, consumers have been educated by pet hospitals and pet stores to recognize the brand, online operation, grab offline customers, the efficiency is very high.

5. Hold forums and training meetings.

Increase the stickiness of pet stores and pet hospitals, so that pet stores and pet hospitals continue to work hard to recommend, and even order how many goods can participate in training, increase sales, if the profits are higher, you can take the bosses who produce higher profits to the United States, Europe, Taiwan for a walk, so that the bosses can promote more attentively.

Cultivating the sales habits of pet store and pet hospital owners will generate higher and longer revenue value.

This is the promotion strategy of all brands in the pet industry at present, without exception, the natural consumption scene of pets, pet stores and pet model Dayu Hospital is the most front-end position of the pet industry chain, and it has become the embarrassing position of the lowest profit in the chain.

How to change this status.

From products, services, ideas.

Marketing, customer relationship management.

Increase the profitability of your pet hospital.