How to do market research online, what are the good methods and tools

Basic Methods of Online Market Research:

1. Online observation method.

The implementation of online observation is mainly the use of relevant software and personnel to record the activities of logged-in web visitors. The relevant software can record the content clicked and the time of browsing when the logged-in web viewer browses the enterprise web page; What products you like to see on the Internet; When looking at the product, the first thing to click on is the **, service, appearance or other people's evaluation of the product; Whether there is a desire to communicate about related products and companies, etc.

2. Online experiment method.

The online experiment method can be carried out through the content and form of advertisements placed on the Internet. Design several different advertising content and formats to publish on the web page or newsgroup, and you can also use e-mail to deliver ads. The effectiveness of advertising can be monitored at any time through server-side access statistics software, or it can be judged by looking at the amount of customer feedback, and can also be evaluated with the help of a specialized advertising evaluation agency.

The questionnaire method asks everyone who browses it to participate in various surveys of the company. **The questionnaire method can be commissioned by a professional firm. The basic structure of a questionnaire generally consists of three parts, namely the title and description of the title, the content of the survey (questions) and the conclusion.

1) The title and title description are short letters written by the investigator to the respondents, mainly explaining the purpose, significance, selection method and answer instructions of the survey, which are generally placed at the beginning of the questionnaire.

The questions and answers in the questionnaire can be divided into three categories: open-ended, closed-ended and mixed. Closed-ended questions and answers are asked, and the respondent only needs to type " " in the selected answer. The open-ended questions and answers only ask questions, do not give specific answers, and require the respondents to answer freely according to their actual situation.

Mixed questions, also known as semi-closed questions, are closed-ended questions that are accompanied by an open-ended question. As for the instructional language, that is, the answer instructions, it is used to guide the respondent to fill in the various explanations and explanations of the questions.

First of all, the goal of market research should be clarified, the direction of the survey should be determined, and then the survey plan needs to be designed. A complete market research program generally includes the requirements of the survey, the survey object, the scope of the survey area, the sampling of samples, and the method of data collection and collation. Then organize field investigations, do a good job in the organization and leadership of field investigations, and do a good job in the coordination and control of field investigations.

After that, the survey data needs to be collated and analyzed, and finally the investigation report needs to be written. If you want to use gold data conveniently and quickly, gold data is a simple and powerful form design and data management platform. Through templates or custom forms, Golden Data automatically builds a back-end data platform for users, which greatly facilitates the process of collecting, presenting, analyzing, and sharing data for ordinary people.

Here's how to do market research:

1. Market research is a relatively large workload, and it is best to have a more professional team.

2. If you have such a professional team, then in order to implement the research process as completely as possible, it is best to make a plan after getting the topic, launch brainstorming, and consider the situation encountered in the research process.

3. To improve the effectiveness of the research data, the selection of research objects should be based on the research topics, some research topics require random objects, and some requirements are specifically for a certain type of object, which should be carefully screened.

4. In the market research, the selection of the region also plays a very important role in its effectiveness, and the research area should be matched with the topic.

5. Directly let some people go to the market to ask random passers-by This research method is relatively simple, which may have an impact on the validity of the data, and the research situation should be considered, not all of them are face-to-face Q&A, which can be combined in a variety of ways, such as filling in **, Q&A, online interaction, etc.

6. The collection of these data can support the conclusion of some conclusions, in order to improve the feedback rate of the survey data, you can consider giving subsidies to the respondents, such as giving some small gifts, which can greatly improve people's positive hunger and get more feedback.

7. It is best to classify and compare the data of the feedback, and some professional analysis teams may have their own processing methods, and combine them more, so that they can play the role of these research data as much as possible and improve the effectiveness of the survey.

8. Entrust the research to a third-party consulting company, they will be more experienced, the plan and the research process will be more experienced, and the research data will be more effective.

The role of doing market research:

1. It is conducive to the formulation and change of enterprise marketing strategy, and only by aiming at the market situation, can the enterprise prescribe the right medicine and produce and sell according to market demand. Market research allows businesses to better understand what consumers want and what they might want in the future.

2. It is conducive to enterprises to provide better products for consumers. It is conducive to understanding the development status of related industries in the entire market, and providing wind vane and information support for the operation of enterprises. Through market research, it can also meet the needs of product promotion or brand promotion, and improve the reputation and influence of enterprises.