What is the difference between SEO promotion and SEO optimization ranking?

SEO promotion is a big concept that incorporates SEO optimization.

Literally speaking, promotion is a means, and optimization is a method.

SEO promotion is a technology that combines the promotion of **optimization network operation**, and now it happens to be the most popular, because of this, many webmasters know the use of **promotion**, and the result is that the weight of the promotion is only 2 to 3 for a few years, and the key to the harmony problem is that it is not combined with other major technologies, originally doing network promotion This is called SEM, but many new SEO promotion do not know SEM and there are many new webmasters who misunderstand SEO, resulting in** The efficiency of promotion has been greatly reduced.

Qianjun Media has summarized the following SEO promotion methods::

When a new ** is launched, the first is that there is no weight, the second is not included, and the third is no traffic, that is to say, there is nothing, then we must let our ** quickly get the traffic and increase the weight. The most reliable thing is to record a set of **tutorials and publish them to ****, and generally a lot of people will see them when they are released, so that they will quickly drive ** traffic, and the weight will be increased immediately.

Establish friendship links.

**With weight, many new webmasters are going to pay attention to**The problem of inclusion, in fact, it is not, looking for the weight to include faster**Do friendship links, do a good job of friendship links**Inclusion naturally becomes faster. **The article has been included, and before building a high-quality external link, go to the high-authority webmaster network first.

News promotion. After having a certain amount of resources, it is necessary to quickly improve the Internet system, open up the popularity and network of a group of authors and fans, and first use knowledge to attract attention in the portal.

With resources, it is to establish a network system, and the popularity of the promotion in the search engine is nothing more than their products. For example, the news report published on the portal ** is an encyclopedia reference to build an encyclopedia.

Q&A promotion. When you have a little bit of popularity, you can go to the Q&A platform to promote the keywords of **, in order to build trust. After a period of promotion, the keywords of ** will be searched by people around you, or people around you are searching.

Attract authors. Authors are invited.

If a webmaster needs to develop and expand, he needs to introduce well-known writers to open a column.

Organize some software, upload it to ** after packaging, publish these sorted out software to others' **, and leave ** in the software, the software group number is the same software and organize it in folders so that everyone can return with a full load.

Cast a wide net. **Not an independent link, it is a complete circle, the webmaster came to this point to build a well-known domestic brand, I believe everyone will go to submit ** to some well-known navigation network, many webmasters submitted are not passed, that is because of the popularity and weight is not enough.

1. Adjust and optimize the TDK of SEO

The tdk of SEO marketing promotion is the title, description, keywords, the title should be with SEO optimization ranking, not too long, with the rolling sale back a keyword can not appear many times, otherwise the word will be judged to be SEO ranking optimization service pile-up, the description of the search marketing promotion ranking as much as possible to appear once, but also do not write too long, once determined, do not change easily, otherwise it will affect the current promotion ranking, serious will also cause the ** downgrade, has a great impact on **.

Add an appropriate amount of keywords in the fixed hunger in **, and the density of SEO marketing promotion can be 2% 8%, and too much can easily lead to piling up. A link section and a news update section are required, links can increase your traffic, which can improve the search marketing ranking of keywords. The news update block updates the content at a fixed time, so that the search engine spider knows that this ** will update the content at this point in time, so that the search engine spider can crawl it, so as to increase the crawl volume of the pre-match spider.

The alt tag in **needs to be filled in, if there is no alt tag, the spider can be recognized, so let the alt tag be added to let the spider identify. It should be noted here that the alt content of ** cannot be filled in in the same way.

3. Setting up the robots protocol.

The robots protocol is actually a text file, when the search engine spider comes to visit, it will give priority to accessing the robots file, from which to know what page of this ** is accessible, what page is inaccessible, so that the spider can effectively access.

The search seo**sitemap map will provide a framework for the spider to visit the **page faster and more efficiently, and the spider will know which pages are preferred to visit, which can optimize the search traffic.

5. Setup of the 404 page.

The 404 page is a realistic page when entering a dead link, and its settings can improve the user's experience, when the user clicks on the wrong link to enter the 404 page, they can click the link to return to the homepage, or other pages. Then there's the search engine spider, sometimes the spider will deliberately break into the dead link, and when this happens, the 404 page will redirect the spider to the correct page and increase traffic.

6. SEO optimization**Deletion of single chain and dead links.

1. The difference between the principles of meaning.

SEO is through on-site optimization and off-site optimization, so that the search engine can meet the needs of search engine inclusion and ranking, and improve the keyword ranking in the search engine, so as to attract users to enter and get free traffic.

The ultimate goal of both is to increase visitors and display opportunities, and most companies end up with the goal of increasing corporate visibility or selling products.

2. The difference between advantages and disadvantages.

The advantage of SEM is that it can be fast, basically instantaneously, it can be improved by raising the price, the ranking is early, and the effect is fast; However, it is necessary for the enterprise to spend advertising and maintenance fees on account opening.

The advantages of SEO are that the scumbag clicks are free (no matter how many times you click, it doesn't cost money), the ranking is stable, and it is basically not limited by geography and time; However, it requires high technical content and a long operation cycle, and it generally takes 1-6 months to achieve results after optimization (ranking on the top page).

As mentioned above, the main points, pure hand-to-hand, if you have other questions, you can ask, I hope it can help you, thank you

There is no big difference, but promotion is more focused on marketing, and optimization focuses on weight and ranking.

The battalion is better. The SEO promotion is to promote their products to users on the first page, with the purpose of allowing more people to see the product information and obtain benefits. SEO optimization and SEO promotion are complementary and linked! It's a little different. Thousands of cities and thousands of stations.

SEO is a part of the whole SEM (Internet Marketing).

SEO optimization is the basis for introducing traffic in the early stage, and SEO promotion can be regarded as how to achieve a deal in the later stage.

In addition, SEO will not operate alone in the process of real SEM to achieve the ultimate conversion goal.

SEO is search engine optimization, there is no charge for clicks after optimization, and SEM is charged per click or impression; SEO takes a long time to get results, and SEM has an immediate effect as long as the bid is high!

To put it simply, both are the same, and both do ** organic ranking (free).

There is also a type of paid PPC called SEM

In essence, there is no difference, a thousand cities - a thousand stations.