Micro public opinion analysis: What is the network popularity value, people s online public opinion

<>I really like you very much, one point in my mouth, two points in my eyes, and seven points in my heart.

1. Methods for obtaining public opinion heat

1.Manual retrieval: The most common is to use search engines, WeChat search, Weibo search and other tools to enter relevant keywords, and then manually find the amount of data related to statistics.

2.Tool query: It mainly refers to some third-party index tools, such as indexes, webmaster tools, Qingbo index, etc., and then manually calculates them according to the generated data.

4.Public opinion company: refers to the cooperation with professional public opinion data monitoring companies such as Zhida Technology and Antfang Software, which can support real-time statistical analysis of public opinion data on the whole network, including but not limited to statistics on the volume of public opinion, analysis of public opinion sentiment situation, tracking of public opinion development trends, generation of public opinion analysis reports, etc.

2. Methods for obtaining public opinion data of Zhida Technology

2.Acquisition by object: that is, targeted information statistics on a certain platform, a certain person, and a certain event;

5.Acquisition by emotion: that is, according to positive, negative, and neutral attitudes, statistics of public opinion data of different types of emotion.

Method 1: Search engine query. This tool is only suitable for the search of some superficial information, if you want to understand the public opinion heat of an event in real time, and summarize the relevant heat data of an event, it is not recommended to use a search engine for query.

Method 2: Build a big data public opinion monitoring and analysis platform. For example, you can build a big data platform with massive storage, mining and analysis capabilities to realize the query and analysis of public opinion heat of a certain event.

Method 3: Equipped with a professional public opinion hot spot query system. For example, it can be equipped with a professional public opinion hotspot query system such as Antfang software to automatically monitor and extract the public opinion information data of the events that need to be concerned in real time, and analyze the changes in the public opinion heat of the event at different event stages.

The so-called public opinion refers to the social attitudes generated and held by the people as the subject towards the political, social, and moral orientations of social managers, enterprises, individuals, and other organizations as objects, centering on the occurrence of intermediary social events, the development and changes of intermediary social events, and the development and change of the Dongshu divination in a certain social space. It is the sum total of the beliefs, attitudes, opinions, emotions and other expressions expressed by the masses about various phenomena and problems in society.

Public opinion data is generally public data on the Internet, which is compared with sales data, user data and other data outside the enterprise. It includes the volume of the whole network, sensitive information, hot information, development trends, etc.

Daily monitoring program of hot issues of public opinion1.Daily real-time push of public opinionIn the face of massive network public opinion information on major network platforms, the Internet public opinion monitoring system of the big data public opinion company Zhiwei Technology can provide real-time monitoring of public opinion on the whole network, through monitoring grammar settings, whether it is, 360, Sogou today's public opinion hotspots, or news**, social **, mainstream portals**, forums, blogs, WeChat***, short**, today's public opinion hotspots on the news app can be covered and monitored, and the key network public opinion that users need to pay attention to every day can be pushed in real time. Focus on information at a glance, and turn on the "speed reading mode" to avoid the distraction of repeating similar information.

In response to the differentiated public opinion information acquisition needs of different users, the Internet public opinion monitoring system of Big Data Public Opinion Company also supports accurate keyword monitoring. That is, by setting public opinion keywords (such as event name, domain name, person name, industry name, company name, etc., which can be freely combined and flexibly set), it provides users with accurate monitoring, timely discovery of network public opinion information related to themselves, and helps users smoothly deal with all kinds of sudden public opinion.

3.Customize platform-targeted monitoringIn view of the inconsistency of different users' focus on the platform, the Internet public opinion monitoring system of Zhiwei Technology, a big data public opinion company, can support customized platform directional monitoring. That is, only for key monitoring platforms, such as Sina Weibo, Douyin, Dianping, Autohome APP, WeChat, People's Daily Online, Tencent News and other platforms for targeted monitoring, once you find a dynamic related to yourself, the first time to send a public opinion warning notice (you can customize SMS, WeChat, email, client and other public opinion receiving methods), so as to facilitate users to intervene in a timely manner and prevent the occurrence of public relations crisis.