Can the sorting of titles affect baby traffic?

When it comes to title keywords, the sentences that come to my mind are all information such as title optimization and keyword optimization. In fact, for the seller Xiaobai, the first thing to figure out is how to find the title keywords, how to arrange them after finding them, and does the order of the title keywords have an impact on the weight of the baby?

The easiest way to find words, open ** after getting the baby, search for keywords in the drop-down box, and the system will match the corresponding keywords. The baby title keywords are divided into core keywords, adverbs, and long-tail words, mainly these three categories, and we mainly follow these three aspects when setting the baby title keywords.

Long-tail keywords, a new keyword formed by the combination of multiple keywords, are characterized by a small number of searchers, but a high conversion rate and strong targeting. For example, our baby is a men's short-sleeved shirt. The top keyword of choice is, of course, "shirts".

But because the keyword "shirt" is too competitive and too wide-ranging. So we can go one step further and combine the "short-sleeved shirt". You can also make a more targeted "men's short-sleeved shirt".

However, when a customer searches for the keyword "men's short-sleeved shirts" is highly targeted, it is obvious that he needs to be looking for treasures, and thus the conversion rate is higher. As shown in Fig

1. The matching accuracy between the keywords in the title and the search terms: for example, if a keyword is bird's nest **, and your title is **bird's nest (without spaces), this way of writing will be slightly weaker than**bird's nest, bird's nest**.

In the case of tight placement of keywords in close alignment, ** will give priority to the display of the product. 2. Whether there is abuse of keywords in the title (malicious repetitive stacking) 3. Whether the baby category is set to the optimal search category of keyword search, etc.

After avoiding these factors. When setting the order of the title keywords, you need to refer to the data (such as "** index"). For example, the order of the words "plus" and "plus" is reversed, but the search volume of the former is dozens of times higher than that of the latter (this data is the data at that time and is for reference only).

**The weight of the title keyword order in the specific store baby has a certain impact, but the impact is not large. With the gradual improvement of the function of the search engine itself, there is no difference in the weight of the keywords before and after they are placed in the title.

The title is sure to affect the flow of the baby.

As we all know, the product title is one of the main factors affecting the product ranking, and the product title is composed of a combination of keywords, so many sellers have a doubt, does the ranking of keywords have an impact on the product ranking? **Escrow believes that this should be treated from the following two points.

In fact, there are two ways to sort product titles: one is closely sorted; The other is irrelevant sorting. However, these two kinds of sorting do not have a great impact on product ranking, because after the system grabs the product, the product will be split, and the first way will not display the split game closed score results after the consumer search.

The second is to carry out rounding and splitting, but it will be closely sorted, so ** hosting will say that these two methods have little impact on product ranking.

Modifying the keyword of the title has a certain impact on the product ranking, in fact, it is not impossible to modify the title, it still depends on the seller's modification method. If the potato crack keyword in the seller's title is "slim dress", when consumers search for this keyword, the product will have a good ranking, but if the seller adds the word "lace" to the keyword, then when consumers search for the previous keyword, the product's ranking will decline, because the housekeeper you can't match with the consumer, ** will recalculate the weight, then the ranking will naturally decline.

In fact, in general, the ranking of title keywords has little impact on product rankings, but if sellers modify the order at will, then it will have a great impact. Therefore, it is recommended that sellers take keyword sorting seriously, and do not change keywords with high weight, so that it will not affect the ranking.

Change in the background, as long as you don't baby the description page, it won't have an impact!

Of course, it has an impact, otherwise how could "title optimization" become a cliché! It's just that the general optimization is a small change, and you can't completely change the name of another thing, right, and he shows it like this to remind consumers, so as not to make the seller tired.

Optimizing the title will not affect the authority and ranking of the store; As for the search traffic, it depends on whether your product is scarce, and the other is the sales volume, if your baby's sales are higher than Tmall or the crown store, then your baby is likely to be searched on the home page, however, today's **Bonus is not the same, as far as the current situation is concerned, the personal **store basically has no natural traffic, unless it is a Tmall store or a crown store.

The higher the click-through rate, the higher the ranking.

Coral secretly helped Shen and Dacheng. Shen learned the truth from the old lady, repented and apologized, took back the coral, and reconciled with the mother-in-law and daughter-in-law.

This is to modify the baby's information, there is no impact, but if the baby's traffic is very good, there is no need to modify, there is an impact!

How much will have an impact, and you can consider the following points to drive traffic:

First, with **, continue marketing;

Second, adjust the title according to the time point and when the business is a little weak;

Third, modify other non-sales, unpopular babies.

Optimize before learning the right way to optimize, and don't try it with a baby that sells a lot of money.

The title does not need to be optimized every day, you can look at the search traffic over a period of time, if there is no search traffic, it needs to be optimized. The optimization of the store is mainly the conversion rate of the store, the depth of visits, etc. **The search optimization is mainly aimed at the optimization of the shelf time, the optimization of the title, the optimization of the main image, etc., as well as the overall weight of your store, the DSR score of the store, etc. **The optimization of the baby is mainly the optimization of the title and the optimization of the main image, the optimization of the baby's attributes, the category attributes and the attributes of the baby, and the optimization of the baby's detail page.

It's very good, try it: e-commerce knowledge - the assistant to release the product method.

Generally, it is optimized before it is put on the shelf, and it should not be modified often.

Yes: As long as the products in the store are optimized, any optimization you do will have an impact on the store.

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