Why do companies need to do trademark monitoring?

As an intangible asset of an enterprise, a trademark will bring a lot of fame and benefits to the enterprise, however, it is not once and for all after the successful registration of a trademark. In fact, in the process of using trademarks, trademark disputes, "revocation", infringement and other problems emerge one after another, resulting in the inability of enterprise trademarks to be put on the market normally, and the slightest carelessness will affect the normal operation of enterprises, resulting in a decline in the overall income of enterprises. In such a situation, it is particularly important to monitor the trademark, be informed of the trademark development, and take prompt countermeasures.

It is recommended that after you register your trademark, you can search for the road sign network or the ** trademark query progress app to check the trademark situation at any time. The app can also monitor trademarks and remind you of the trademarks you care about at any time.

There are so many Chinese characters with different meanings, so that the overall difference of the trademark may be approved for registration, through the defense of the trademark, it is inevitable that the registration is not in place, at this time can only be filed within the announcement period.

The purpose of the trademark opposition procedure is to strengthen the public's supervision of the trademark examination work, reduce the errors in the examination work, strengthen the awareness of trademarks, give the prior trademark owners and other interested parties a chance to protect their rights and interests, and prevent the occurrence of power conflicts.

In general, at the beginning of the application, the scope of trademark protection can be expanded in the form of multi-class + defensive trademarks, and secondly, an effective supervision mechanism can be established, and the trademarks that have been published can be blocked by means of opposition.

If it is found that the trademark of the other party has been successfully registered, it can be stopped by invalidation, revocation, etc.; You can also cooperate with law enforcement departments such as industry and commerce to collect evidence on the spot to protect your rights, and take judicial channels to conduct legal proceedings to protect the legitimate rights and interests of your own brand.

From the creation of a brand to the development of a brand to protect a brand, is a long way to go, I hope that all enterprises can carry out brand planning as soon as possible, do their best to do the most perfect protection, and lay a solid foundation for the development of the brand!

If you want to do a good job in trademark monitoring, it is not difficult, you can self-service monitoring on the social standard network, you can directly enter the trademark name to monitor, if it is a graphic trademark directly uploaded can also be monitored, I hope it can help you...

1. Prevent the successful registration of similar trademarks and damage their own rights and interests.

2. Prevent "interested people" from registering trademarks of other categories of enterprises, which will affect the strategic layout of the company's own market.

3. You can control and prevent your own interests from being damaged in a timely manner, and the risk is minimized.

Biaoyisou Intellectual Property (Trademark Registration, Trademark Transfer, Domain Name**) provides you with answers

The monitoring instrument belongs to the 0901 group of Class 9 of the Trademark Classification;

According to the statistics of the road sign network, 118 trademarks of registered monitoring instruments have been registered.

How to choose other sub-categories when registering:

1.There were 6 trademarks in the category of optical devices and instruments, group number: 0911) that were selected for registration, accounting for a large proportion of registrations.

2.There are 6 trademarks in the category of monitoring instruments, group number: 0910) that were selected for registration, accounting for a proportion of registrations.

3.There are 5 trademarks in the category of gas detector, group number: 0910) that were selected for registration, and the registration rate is high.

4.There are 5 trademarks in the category of "parts and components of the above-mentioned equipment and devices that do not belong to other categories, group number: 0913", accounting for a proportion of registrations.

5.There are 5 trademarks in the category of operating instruments, group number: 0910) that were selected for registration, and the registration rate is reached.

6.There are 5 trademarks in the category of registration (recording instrument, group number: 0908), and the proportion of registrations is reached.

7.There were 5 trademarks in the category of data storage and processing devices, group number: 0901, accounting for a high proportion of registrations.

8.There are 5 trademarks in the category of choosing to register (a system consisting of a combination of the above-mentioned equipment and devices, group number: 0913), accounting for a high proportion of registrations.

9.There are 5 trademarks in the category of choosing to register (instruments and measuring instruments for physical and chemical testing and component analysis, group number: 0910), and the registration rate is reached.

10.There were 5 trademarks in the category of data processing program (group number: 0901) that were selected for registration, accounting for a high proportion of registrations.

1. The role and purpose of trademark monitoring:

1. The identical or similar trademarks applied for by others can be discovered as soon as possible, and the opposition can be raised during the preliminary examination announcement period, so as to "intercept" the similar trademarks in a timely manner, and eliminate the potential harm that the same or similar trademarks may cause to the trademark owner in advance;

2. Keep abreast of trademark dynamics in a timely manner, and be the first to know the trademark renewal time, opposition, "revocation", dispute and other trademark anomalies, so that enterprises can quickly respond and protect their trademark rights;

3. Through trademark monitoring, you can also fully understand the trademark registration situation of competitors and enterprises in the industry, keep abreast of the development trend of competitors and industries, and adjust your business strategy in a timely manner;

4. Have a comprehensive understanding of market dynamics, quickly take necessary measures against infringing merchants and counterfeit and shoddy products that use the registered trademarks of enterprises without authorization, stop and crack down on trademark infringement in a timely manner, and protect the legitimate rights and interests of enterprises.

2. Trademark monitoring methods:

1. Network monitoring With the increasing number of online infringement and online counterfeit sales, it is becoming more and more necessary for enterprises to monitor their trademarks online.

On the one hand, enterprises can conduct regular searches of enterprise trademarks through the Trademark Office of the State Administration for Industry and Commerce**, timely obtain abnormal trademark dynamics, and check whether there are similar trademarks registered by others or the same trademarks registered in other categories, so that enterprises can quickly take countermeasures.

On the other hand, enterprises need to focus on monitoring the professionalism of major e-commerce platforms and products sold, fully grasp the online sales of fake information, save relevant evidence, and make complaints to major platforms in a timely manner, which will effectively curb the occurrence of online infringement.

2. Market monitoring Enterprises can regularly conduct unannounced visits or do a good job in trademark monitoring in important markets, establish a long-term monitoring mechanism, timely grasp the information of counterfeit products and trademark infringement, and make file records, take quick action, complain to the relevant law enforcement agencies, severely crack down on infringement, and timely eliminate the adverse market impact of infringing products and infringements on the reputation of enterprises. Generally speaking, enterprises can carry out three-dimensional trademark monitoring through a combination of market monitoring and network monitoring, so as to protect their trademark rights in an all-round, multi-angle and flexible manner.

In summary, trademark monitoring is particularly important for large and medium-sized enterprises, because the role and impact of intellectual property rights in the development of these enterprises is very important. On the one hand, the trademarks of these enterprises are often the target of counterfeiting and need to be strictly guarded against. On the other hand, in order to cope with the fierce market competition and catch up with and surpass competitors, it is necessary to learn advanced intellectual property management and operation experience at any time and improve its own quality.