What is the role of online advertising and what is the purpose of doing online advertising

Brand promotion, ** promotion.

Main role. 1. Brand promotion.

One of the most important effects of online advertising is to enhance the brand value of the enterprise, which also explains why users browsing without clicking on online advertising will also have an effect for a certain period of time.

2. **Promotion.

Promotion is network marketing.

The main function of obtaining as many effective visits as possible is also the basis for the effectiveness of network marketing, and the role of network advertising in promoting is very obvious, usually appearing in network advertising"Click here"The button is the best support for the promotion of the first network, online advertising (such as the banner ads on the web page, text ads.

3. Sales promotion.

Users obtain product information due to being attracted by various forms of online advertising, which has become one of the factors influencing users' purchase behavior. The promotion of online advertising for sales is not only manifested in direct sales, but also in the promotion of offline sales after obtaining product information through the Internet.

The promotion of various online advertising forms and the testing of advertising effects, users' views on new products, etc. Through the mailing list of professional service providers to carry out ** surveys, feedback information from specific user groups can be quickly obtained, which greatly improves the efficiency of market research.

5. Customer relationship.

The tracking and analysis function of user behavior has in online advertising to provide the necessary information for in-depth understanding of users' needs and purchase characteristics, which not only becomes an integral part of online research content, but also provides the necessary conditions for establishing and improving customer relationships.

The improvement of customer relations through online advertising has also contributed to the increase in brand loyalty.

6. Information release.

Online advertising is a means of delivering information to users, so it can be understood as a way of information release, through online advertising, not only can the information be published on their own **, but also can be published in the number of users, higher user targeting**, or directly by email.

Online advertising is advertising that is done on the web. It is a high-tech advertising operation mode that uses advertising banners, text links, and more methods to publish or publish advertisements on the Internet through the network advertising platform, and deliver them to Internet users through the network. With the traditional four major communications** (newspapers, magazines, television, radio) advertising and the recent outdoor advertising.

In contrast, online advertising has unique advantages and is an important part of the implementation of modern marketing strategies. Network advertising is one of the main network marketing methods, in the network marketing method system has a pivotal position, in fact, a variety of network marketing methods can also be understood as the specific form of network advertising, and not only limited to the placement of various specifications of banner advertising on the web page, such as email advertising, search engines.

Keyword advertising, search fixed rankings, etc. can all be understood as manifestations of online advertising. No matter what form it takes, the essential characteristics of online advertising are the same: the essence of online advertising is a means of delivering marketing information to Internet users, and it is a reasonable use of users' attention resources.

Online advertising uses the method of advertising banners, text links, and more on the Internet to publish or publish advertisements on the Internet, which can accurately count the number of audiences. Increase the number of visits, increase product visibility, etc.

1. Information dissemination.

2. Brand advertising.

Brand advertising is the promotion of a certain brand, and its purpose is to enhance the brand's awareness and reputation.

3. Sales guided advertising.

The purpose of sales advertising is to sell a product.

Online advertising is advertising that is done on the web. It is a high-tech advertising operation mode that uses advertising banners, text links, and multiple methods to publish or distribute judgments on the Internet through the online advertising platform, and transmit jujube to Internet users through the network. Compared with the traditional four major communication (newspapers, magazines, television, radio) advertising and outdoor advertising, which has recently been much popular, online advertising has unique advantages and is an important part of the implementation of modern debate and dismantling marketing strategy.

The role of online advertising is mainly manifested in brand promotion and product promotion**.

There are two forms of direct advertising and indirect implicit advertising.

Direct advertising, e.g. on other forums, portals**, etc.; Implicit advertisements such as third-person advertorials, press releases, and coupons for cross-industry alliances.

Most online marketing methods are related to direct or indirect sales promotion, but sales promotion is not limited to promoting online sales, in fact, network marketing is very valuable in many cases to promote offline sales, especially for the studio industry.

3. Attracting customers to the store: Attracting customers to the store is to better promote sales.

It is more feasible to negotiate online and provide offline services, so as to finally facilitate the conclusion of orders.

4. Use customer evaluation: The vast majority of people have a herd mentality, so when buying a product, the comments of other people who have purchased the product will have a great impact on the purchase decision of potential customers.

Therefore, it is necessary to guide customers to evaluate their consumption experience on ** after consumption.

and displayed on **.

5. Offline promotion: use all possible ways to promote the brand offline.

Such as business cards, leaflets, overalls, photo bags and other promotional materials printed with brand slogans, **.

2. Information release: The purpose of information release is to let users have a deeper understanding of the company's brand awareness, deepen the effect of brand publicity, guide users to develop from brand awareness to brand favor and brand identity, and promote users to purchase actions.

For photo studios, the following points should be paid attention to in the release of information: 1. Sample display: Sample display not only shows the finished product**, but also shows the shooting tidbits, such as the makeup and styling process.

As much as possible, let the customer feel like being in the town, as if they were there! This can be a good way to stimulate the customer's desire to buy.

3. The package should be targeted: the photo studio should classify the customer group according to its own situation, and launch the package in a targeted manner, rather than being general.

4. The set should be distinctive.

5. The package should be cost-effective: at least let the user feel preferential when he sees it.