Is it difficult to settle in Tmall in 2021?

1.Have a business license.

2.The registered capital shall not be less than RMB 1 million (including RMB 1 million);

3.Have a trademark or the right to use a trademark.

4.Qualified as a general taxpayer.

Fees involved in entering Tmall:

Registered capital + deposit + annual fee for Tmall software service + others.

1) The registered capital shall not be less than 1 million RMB, and some categories are not required.

2) Tmall margin.

The security deposit is a guarantee used by the Tmall platform to ensure that the merchant operates in accordance with the relevant provisions of the Tmall Service Agreement and Tmall regulations, and is used to pay liquidated damages to Tmall and consumers in accordance with the Tmall Service Agreement and relevant rules when the merchant violates the rules.

Different types of stores and different brand logos have different security deposit fees.

It is divided into the following situations:

Tmall*** Specialty store + R mark = 5w

Tmall*** store + TM mark = 10w

Tmall franchise store + R mark = 10W

Tmall franchise store +TM mark = 15w

Margin Deposit:

Newly opened store: After the application is approved, a one-time deposit for the current year will be made.

Store renewal: a one-time deposit for the next year within the time required for the current year's renewal.

When the store deposit is insufficient. Merchants need to make up within 15 days, and if they fail to make up within the time limit, Tmall will supervise the store until it is made up. In addition, as long as there are no violations, the deposit can be refunded if you are not ready to continue opening the store.

3) Annual fee for Tmall software services:

The annual fee for Tmall software services can be refunded as an annual fee, which is a conditional refund of the annual fee paid by Tmall for technical services paid by merchants in order to encourage merchants to improve their services and increase the scale of operation.

Three basic assessments need to be achieved at the same time:

Meet the requirements of the basic service assessment.

Not to be removed for violations or to have 2 or more "single deductions greater than 12 points".

Achieve the annual sales corresponding to the return ratio of each level of the annual fee for technical services.

The annual technical fee of Tmall is divided into two levels: 30,000 yuan or 60,000 yuan, and the annual technical fee will be refunded according to your sales amount in the current year, for example: every time an order is traded, Tmall will deduct the commission charged in real time. This commission is charged to the annual technical fee you paid for the year.

This technical annual fee is also refundable.

If you want to enter the Tmall platform, you have to understand the conditions and processes for Tmall**, which is the key to ensuring the success of the store.

Settlement process: Merchants should complete the deposit deposit, prepayment of the annual fee for software services (hereinafter referred to as the "annual fee"), product release and other links in accordance with the Tmall investment promotion and entry process, in order to successfully settle in; If the designated link is not completed within the time limit, the application will be invalid and a new application will be required.

Access conditions: Tmall has certain access conditions for merchants applying for entry in terms of enterprise type, name, brand, etc., which can be found in the "Tmall Entry Criteria" for details; At the same time, merchants applying to open different types of stores and operating different categories of goods are required to have corresponding qualifications, which can be viewed on the merchant entry requirements page. Merchants shall comply with the Measures for the Qualification Management of Tmall Stores in Business and continue to comply with the Qualification Standards for Tmall Stores in Business in the subsequent actual operation process.

Business Expansion] To apply for a new brand or category, you need to comply with the "List of Products Allowed by Tmall to Operate Across Categories", and submit the qualifications for review in accordance with the regulations, please refer to the "Detailed Rules for Tmall Stores in Operation to Apply for New Brand Qualifications" and "Tmall Stores in Operation to Apply for New Category Qualifications".

Business Norms] Merchants shall comply with the requirements of the business norms of the industry in which they are located, and if they enter the special market or sell special categories of goods, they shall comply with the special business norms corresponding to the special market and special commodities.

Business Assessment] Merchants must participate in the assessment in accordance with the requirements of the "Tmall Merchant Assessment Standards". At the end of the assessment cycle, if the merchant does not meet the requirements of any of the assessment indicators, it will not be able to continue to operate on Tmall.

Entity Change] Merchants can apply for a change in the business entity of their store if they meet certain conditions in the process of operating on the platform, please refer to the "Rules for the Change of Business Entity of Tmall Store" for details.

The basic conditions for Tmall to settle in are business licenses, general taxpayers, their own trademarks, and the registered amount is more than 1 million yuan, etc., in addition to the basic conditions are necessary, due to the different categories of entry, there are trademarks divided into R mark and TM mark, so the qualification materials in the settlement are different and cannot be generalized.

The cost of Tmall onboarding.

The types of stores settled in Tmall are divided into franchise stores, ***, specialty stores, and stores***, and the fees are different for different stores, see below for details.

1. The general basic conditions for entering the category require the registered capital of the merchant to be 1 million.

2. Different stores and trademark deposits are slightly different, depending on the information submitted by the merchant, generally speaking:

The trademark of the store is R mark 50,000; The trademark is TM mark 100,000.

The trademark of the franchise store is 100,000 yuan with R mark; The trademark is TM, and the mark is 150,000.

3. The annual fee for software services is also different according to the different categories of goods, but this fee is only two levels of 30,000 and 60,000, which needs to be seen according to the products operated by the merchants themselves.

4. The deduction point is also determined according to the category of goods, generally between.

Hello, I have seen your question and am sorting out the answer, please wait a while1. Tmall entry conditions 1The registered capital of the store opening company needs to be more than 1 million yuan or equal to 1 million.

2.The business or company must have been in continuous operation for more than two years and must not have any credit problems. 3.

It is necessary to have the qualification of Langtao general taxpayer. 4.The company needs to issue a brand registration trademark certificate, that is, the R mark.

5...2.2. Tmall entry requirements 1

Investment standards Tmall's standards for investment promotion are extremely strict, and merchants entering Tmall** must register enterprises in Chinese mainland, including registered legal persons and partners, and hold business licenses in mainland China.

Question: Can Tmall send one piece on behalf of you?

Ask questions. Which drop shipping is in ** purchase?

ManufacturersYou can cooperate with manufacturers.

Question: Is there a purchase channel in Tmall?

It's just a platform without it.

The question is not how much the company charges for settlement.

Open a store as an individual. Individuals can generally pay a deposit to open a store.

After the Spring Thunder Plan in 2020, Tmall has adjusted for many categories, but in 2021, Tmall has a new plan for merchants to settle in. Starting from May 6, 2021, there are many adjustments to the entry requirements for many categories, as follows:

1. As many as 15 categories of registered capital of business licenses will be cancelled (clothing, mother and child, cosmetics, food, books and audio-visual, sports and outdoor, automobiles and accessories, jewelry and accessories, household appliances, household daily use, home decoration furniture and home textiles, footwear and luggage, health care products and medicine, and services).

2. As many as 11 categories will cancel the registration period of business licenses (cosmetics, food, books, audio-visual, automobiles and accessories, jewelry and accessories, household appliances, household daily use, home decoration and furniture, home textiles, musical instruments, and services).

3. Trademark registration certificate.

4. Some categories require general taxpayers and account opening licenses.

5. Offline can provide its own factory, and online can provide sales data of other platforms.

6. Starting from 2020, Tmall has cancelled the mandatory entry requirements for general taxpayers, except for some categories.

The 2022 Tmall entry conditions and fees are as follows:

1. Enterprise qualifications, business licenses, front and back of the legal representative's ID card, front and back of the contact person's ID card, and general taxpayer qualifications.

2. Brand qualification, trademark registration certificate or notice of acceptance of trademark registration application, and authorization letter for opening a store.

3. Industry qualifications, some categories need to provide "National Industrial Production License" and "Quality Inspection Report".

4. The cost of each category and the store is different, ***, the store needs a deposit of 50,000 yuan, the annual software service fee is 60,000 yuan, and the software service fee rate is 5%.

5. The deposit of the franchise store is 100,000 yuan, the annual software service fee is 60,000 yuan, and the software service fee rate is 5%.

1. Registered company license in mainland China, individuals and self-employed individuals cannot settle in (some categories have establishment time and registered capital requirements);

2. General taxpayer companies (a small number of categories can also be small-scale);

3. Trademark registration certificate (R trademark), TM trademark is accepted in some categories.

Store opening costs: 1. Deposit: general, 50,000 yuan for specialty stores, 100,000 yuan for franchised stores;

2. Annual fee for technical service fee: divided into 30,000 yuan and 60,000 yuan, which can be refunded if the standard is reached;

3. Rates (commissions, deductions): generally between 2% and 5% according to specific categories, and real-time deductions.

Tmall entry conditions and fees 2022

1. The cost of one check-in on Tmall in 2022 is 50,000 yuan. This is the lowest starting price, and then different categories of portraits, clothing, and this footwear, these insider words cost 80,000 yuan, if you are the kind of high-end luxury.

2. Or the minimum number of household appliances starts at 200,000, which is one of his check-in expenses. Then, it is this store opening process and one of his check-in conditions, if you keep it, the first one is your own pharmaceutical company, and individuals can't settle in Tmall, only enterprises can have it.

3. This is one of his check-in conditions, and secondly, its process is generally that we submit some corresponding information. Including some information about this company, after successfully settling in, we can open a Tmall store on Tmall, and the brand will become a brand when it opens a store.

The cost of each category and store is different!

The following takes the "residential furniture" category of Tmall** store as an example, and the fees that need to be paid are as follows

Specialty store deposit 50,000 yuan, software service annual fee 60,000 yuan, software service fee rate 5%.

Franchise store deposit 100,000 yuan, software service annual fee 60,000 yuan; Software service fee rate 5%.

Tmall store application conditions.

1.It is necessary to register the business license of the company in China, the registered capital is not less than 1 million yuan, and the company needs to meet the qualifications of general taxpayers. If it is less than 1 million and does not meet the general taxpayers, it can go to the industrial and commercial bureau to replace it, which is relatively simple;

2.A domestic registered trademark certificate, i.e. the R mark, is required, and the Notice of Acceptance (TM is not supported by most standard categories. If you don't have an R mark, you can consider buying one;

Then there are brand authorized enterprises, which can also open specialty stores or specialty stores;

Detailed store type entry conditions:

Store type: Tmall***, Tmall store, Tmall store, Tmall store.

***。Merchants enter stores opened on Tmall with their own brand (trademark is R or R or TM status).

Brands that operate private label goods***;

Brand *** operates multiple private label products, and each brand belongs to the same actual controller (limited to Tmall active invitation).

Brand *** brand *** (limited to Tmall active invitation).

Store. Merchants open stores on Tmall with brand authorization documents.

operating a store authorized to sell branded goods;

Operate products of multiple authorized sales brands, and each brand belongs to the store of the same actual controller (limited to Tmall active invitation).

Specialty stores. Stores that operate more than two branded products under the same investment category on Tmall.

Franchise stores that operate two or more brands of others;

Franchise stores that deal in other people's brand products and private label products;

Operate more than two franchise stores for private label products.

Tmall entry fee.

The three major fees for entering Tmall are: Guarantee**. Annual Fee. Rates.

1.Secure gold.

1) When is the store deposit?

New store: After applying for the approval of the settlement, a one-time deposit for the current year will be paid;

Store renewal: Pay a one-time deposit for the next year within the time required for renewal.

When the store deposit is insufficient, the merchant needs to make up for it within 15 days, and if it is not made up within the time limit, Tmall will supervise the store until it is made up.

2) How much store security deposit?

Tmall*** Specialty store +r=5w.

Tmall*** Specialty store +tm = 10w.

Tmall franchise store +r = 10w.

Tmall franchise store +TM=15W.

Since April this year, the Tmall platform has successively launched more than 20 new policies to reduce the threshold for merchants to enter the two major e-commerce platforms of Tmall and **, and at the same time reduce the cost of operating merchants in Tmall and ** stores.

The specific policies are:

4 steps to open a store with one click;

The new "trial operation and settlement" method eliminates the need for brand evaluation and allows for rapid entry;

Set up merchant transportation centers in 20 cities to solve the problems of merchant Tmall settlement and operation face-to-face;

Launched the ** merchant growth level and launched the free rights and interests center;

Open the "No. 1 special line" to solve problems for merchants on a one-to-one basis;

Tmall merchants can apply for a temporary withdrawal deposit;

Simplify the rules of the sales platform and marketing activities, and reduce the verification scenarios;

Improve the cooperation mechanism between Juhuasuan and merchants, and cancel the requirements such as "limiting the purchase of historical sales";

New merchants settle in and join the "** official group", and they can quickly find and connect with the second child;

**Directly add pits and sales volume directly linked, equal proportion settlement and other charging methods;

Launched the "Rocket Growth Plan" for new merchants, providing one-to-one guidance for merchant growth;

Provide a special complaint portal to help merchants avoid professional reporting "reporting", and launch services such as identifying and reminding malicious orders;

Juhuasuan canceled the "participation insurance" and "insurance insurance";

Tmall's major appliance commodity warehousing services declined, with some drops of more than 10%;

Alibaba's inclusive body continues to be free forever;

**Education has launched an official free e-commerce course, which has been studied 3 million times;

Return freight insurance" is fully reduced, with a minimum of 1 cent per order;

Help merchants quickly collect money during the 618 period, and the early collection function is free;

Three treasures and one coupon (store treasure, single product treasure, matching treasure, coupon) is free;

Business advisors are free;

The service rate of debit card payment will be uniformly reduced, and the service fee for debit card payment will continue to be borne by the **Tmall platform, which is free of charge for merchants;

The establishment time and registered capital requirements for merchants to settle in Tmall will be cancelled, and new merchants can also apply to settle in.

The above is compiled by Zhizhou, and as of now, Tmall has released the new policy for entering in 2021.