How can companies effectively promote on campus?

Through third-party channel companies, save time and effort.

Promotion is generally divided into two modes, online and offline.

1.Online, we generally use channels to effectively reach and publicize, such as KOLs, communities, post bars, etc.

2.Offline, we generally do school landing activities, roadshows, information meetings, etc., a single session reaches a large number of people, you can see the promotion and publicity effect face-to-face intuitively, the previous cooperation of Haoai Campus has strong channel resources in this regard, and the service is also in place.

1. There are three ways for companies without a campus team to do a good job in campus promotion:

1. Hug your thighs: At present, companies with their own campus teams also have overall campus publicity arrangements and monthly offline publicity activities. If these companies have good activities and publicity, take them together;

2. Do activities: enterprises plan their own activities and publicity programs, generally about once a month; For example, September is the beginning of the school season, October is the club orientation, November is Singles' Day, December is the New Year's Eve, etc.

3. Pure push: The simplest thing to push is to post posters, send promotional pages, and sweep the building to push registration. Maybe some people think that the effect of sending a leaflet is not good, it is because your leaflet design is not good, and the execution of the distribution staff is not strong.

The best thing about flyers is the promotion campaign, as long as the campaign is easy to participate in and fun, the effect will be very good.

2. Looking for a formed campus team:

Previously, we have cooperated with Shanghai Haoai Campus, and Haoai has always taken "meticulous achievements of classics, quality to create the future" as the company's business philosophy, and "to meet customer needs" as the purpose, to be the most outstanding media industry enterprise in the new era! The company's main business: hazy love campus!

The company respects the enterprise spirit of "practicality, hard work and responsibility", and creates a good corporate environment with integrity, win-win, and business philosophy, and is a good partner for survival with a new management model, perfect technology, thoughtful service and excellent quality.

It can be taken to carry out offline promotion activities in locations with a large number of campus **, such as the entrance of the canteen, the square and other places.

Posters of relevant activities can be posted in dormitories, canteens and other places, which need to be combined with the actual regulations of colleges and universities.

You can hire a professional campus promotion team to create a one-stop service for online and offline promotion services, such as Haoai Campus is a very professional campus promotion team.

The ground push mode generally makes the method:

1.Sweep push to increase visibility:

For a new product, if you want to quickly improve the popularity of a product, you must vigorously explore new markets, especially for takeaway and service products, local promotion is the most direct and effective means. The site selection of the ground push is very important, and the surrounding residential communities, schools, large supermarkets and other main environments should be fully considered. Comprehensive factors such as convenient transportation, the overall consumption level of the region, and the income capacity of the target group also need to be considered.

2.Target customers, precision marketing:

It is also important to do a local push and find the target group. To do takeaway products, the first choice is office sheds; To do housekeeping products, you must choose residential communities. Doing ground push in the right place will improve the efficiency of the chaincode a lot.

3.Material Preparation:

Roll-up banners, small benches, leaflets, small gifts, etc. Flyers and small gifts should be a little new, and the content of the flyer should clearly explain what the offer is, so as not to make it too complicated. For example:

The first 10 orders can be reduced by 8 yuan! Simple and crude. For small gifts, try to consider the practical side as much as possible, scissors, tape, post-it notes and other common office supplies are OK.

Remember to print your brand's logo and logo.

4.By invitation only:

Sometimes, you can use some special techniques to do the pushing. Taking Loan Treasure as an example, the tactic of Loan Treasure is to adopt the participation system of everyone, and everyone with an ID card will develop into a ground pusher with their own mold limbs. The invitation system is a big killer of local pushing, for example, after A registers, and then invites B to register, how much money can be obtained; B invites C to register, and you can also get how much money.

And so on, this is a terrifying number, driven by money, the number of registered users will skyrocket. This method is suitable for local tyrants, and you can make some achievements in a short time.

Methods of offline promotion:

1.Internet café publicity and layout backgroundMost people go to Internet cafes just to chat or play games, and rarely open browsers and the like, so if you want to attract this type of people, you should start from the places they can see at a glance, such as surrounding posters, tables, and so on.

2.Outdoor and car body publicity: making a fuss about the outdoor and car body that can be seen everywhere will make the publicity effect twice as effective.

3.Banners and T-shirts were displayed to promote how eye-catching it would be for young boys and girls to wear special T-shirts and banners.

5.Promote to physical storefronts.

6.There is no more propaganda than the media that will be more publicized, such as newspapers, magazines, etc., if you make good use of this special medium, then the publicity effect will be immeasurable.

7.Promote it to college students on campus.

If you can get the school to intervene, it will get twice the result with half the effort == For example, let the teacher inform the students in each class to pay attention to this **, the premise is to convince the school leaders.

Now the most convenient way to promote is to pass the bridge through WeChat, you can contact the manager of the school's popular WeChat platform to help you publicize; Pulling banners and sticking posters is also a common way.

You can also provide students with practical materials (such as notebooks) and write ** on them by soliciting sponsorship.

The basic ways of campus promotion are as follows:

Offline promotion: stalls, flyers, posters, banners, sweeping, etc.