How to effectively promote the project?

It is not difficult to do a good job in project promotion, and it is also easy to find the right person to do the right project, and the promotion method can generally use SEM, SEO, Q&A or advertising. As for the promotion platform: such as local news sources, local fields from **, short** (Douyin, volcano), Weibo, post bar, forum, Q&A platform, map, etc., set all channels in place, do a good job in content output and potential customer mining and screening, and do a good job in precision marketing in all channels, these are collectively referred to as the whole network marketing in the concept of network marketing, I hope mine is helpful to you.

This is provided by Haoshanghui Media (Guangzhou)****.

**Promotion is divided into the following ways.

**Fee-based promotion.

At the beginning, our company also wanted to do Internet marketing, and I studied it for a long time, but then I felt that it was okay to push it quickly and easily, and there has been cooperation.

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

18. Optimization of drop-down box associations.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

Circle of friends, and then the circle of friends ......

First of all, you can clarify the promotion project and the target group of people, so as to promote it in a targeted manner.

Looking for a partner or investor, you need to write a packaged business plan, and then promote it to entrepreneurs, investors, associations, and chambers of commerce.

If you are facing end customers, you need to highlight the advantages of the project and find your consumer group to promote.

1. The purpose of promotion.

When an enterprise carries out promotion, it must first determine the purpose of promotion. Whether it is to establish the company's image or promote the product; Whether it is to promote the brand, or to pave the way for word-of-mouth. After determining the purpose of the promotion, you can formulate the title and direction of the promotion content, and match the corresponding resources.

2. Selection of channels.

The choice of channel is also particularly important in the process of Internet promotion. For some customers with phased promotion needs, different promotion stages should match different channels, or from point to surface, or from surface to point. For example, a brand that has no previous promotion experience, after the promotion through omni-channel coverage in the early stage, analyzes the overall effect of promotion, and then increases promotion efforts for the channels that need to be mainly covered, which can not only make reasonable use of funds, but also achieve the best promotion effect.

3. Planning of the number of executions.

The planning of the number of executions and the selection of channels are inextricably linked. At the beginning of promotion, the number of executions of each channel should be balanced, and after a period of promotion, some channels should adjust the number of executions according to the actual promotion effect.

4. Resource matching.

The use of resources is directly related to the final effect of promotion. We can't covet cheap resources for paving, which not only does not see the obvious promotion effect, but also delays the promotion cycle and increases the promotion cost invisibly. Since the promotion platform selects high-quality promotion resources for customers, news resources from the portal, to vertical, local, according to the specific needs of customers to match the most suitable resources, in addition, they provide such as WeChat Weibo channel in the promotion of the use of celebrity resources, are with 100,000 million or even tens of millions of fans level of the big number, customers can choose the industry in the big number for promotion.

5. Comprehensive summary and analysis.

At the end of the first cycle of promotion, it should be summarized in combination with the overall promotion effect, and the display of each channel of this promotion should be analyzed, such as ranking, inclusion, reading volume and click-through rate, etc., and the focus of the next cycle of promotion, the use of channels and the number of executions should be determined.

If you want to quickly promote to people, you must promote through multiple channels and expand the possibility of consumer contact, but as a network promotion, it is not a large scale that must have a good effect, and we are only pushing a hand for word-of-mouth promotion.

There are too few channels to promote now, and the management is too strict, I want to cry, I can't find Jin Suitui, the price is still in the position of my heart, it is still acceptable, and it will be good in a few days.

Project promotion contacts people, and personalized email promotion can be used to send targeted emails to individual customers. You can use the double-wing mail software, email promotion. **Large number of mails, low cost, low threshold for use, and considerable effect.

Wings Email** software, the number of messages sent can reach 10,000 a day. Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized. 1.

Every email is different. 2.Low-speed sending, sending volume control.

3.Breakpoint retransmission. 4. Multi-mailbox sending.

5.Automatically change IP addresses. 6.

E-mail address management. 7.Reply to the specified email address.

The software features do a lot and support 7 days of unconditional money-back.

Summary. Dear, glad to answer for you! The project allows the channel to be promoted all the time, and you can find e-commerce platforms such as Taob, Jingdong, P Duoduo, as well as short ** platforms Douyin, Kuaishou, as well as channels in various subdivisions such as Xiaohongshu, Dewu, etc., as well as offline physical stores, distribution, gift channels, etc.

That is, we are doing a real estate project, how can we let external channels promote our project all the time to achieve uninterrupted **.

Dear, glad to answer for you! The project allows Fu Rangchun channels to be promoted, and you can find e-commerce platforms such as Taob, Jingdong, P Duoduo, as well as short-sighted, frequency-resistant platforms such as Douyin, Kuaishou, as well as channels in various subdivisions such as Xiaohongshu, Dewu, etc., as well as offline physical stores, distribution, gift channels, etc.

How does a project maintain a relationship with an intermediary?

1. Be familiar with the rules of the wild disturbance channel, you must clearly know what the resource positions of the channel are, how to get the recommendation of these resource positions, and the magnitude of these resource bits, as well as the approximate magnitude of Li Shu's competing products, you have to feel the door clearly, you have to let the channel remember you, there is a process, you have to add the other party first, can keep up with the words, and then through one, two, three or four times of excellent data performance, to let the other party remember you, if the other party can remember your name, it is half the success, The channel side operates a person who has to connect with at least dozens or hundreds of customers.

2. Optimize the details of the real estate project, the advantages are blindly respected, there is a product promotion team, and there is no product promotion to pull the activities, to understand the needs of consumers, but also to understand the market, focus on product operation and promotion, and be good at brand building and explosive manufacturing. If the project is done well, it will naturally allow external channels to promote our project all the time and achieve uninterrupted **.

The maintenance of the relationship between a project and an intermediary: 1. Intimate. If the intermediary needs some information, it should be delivered to the door in person, so as to further understand the needs of the intermediary scum tour and solve their questions, we want to improve; 2. Peace of mind.

It's about being professional. The various circumstances of the project are like a front, and you should know everything about it3, rest assured. If something goes wrong, can you handle it?

Take the initiative to take responsibility?