Luckin Coffee was fined 2 million, how hateful is unfair competition?

Today's business competition is becoming more and more fierce, because now is an era of entrepreneurship and innovation. After the number of entrepreneurs increases, every industry will feel the pressure, because the size of the market is determined, the more businesses entered, the smaller their share will be, and they need to use competition to squeeze out other peers or strive for more market share for themselves. However, in the process of this competition, there are some unscrupulous merchants who will adopt improper methods.

Luckin Coffee was fined 2 million yuan for unfair competition, and the fine of 2 million yuan shows that this kind of unfair competition has had a serious adverse impact on the market. Next, let's analyze the abomination of commercial unfair competition.

1. Luckin Coffee has destroyed the balance of the industry because of unfair competition, and an industry has its own unspoken rules, under which the industry can develop healthily and for a long time, and will not decline prematurely. However, because of unfair competition, Luckin Coffee has broken the rules of the industry, making the balance of the industry begin to tilt, and seemingly temporary interests have been satisfied, but in fact it is killing the industry.

2. Luckin Coffee has disrupted the market order because of unfair competition, and the state also has regulations to regulate the market order. Luckin Coffee disrupted the normal order of the market because of unfair competition, resulting in vicious competition, which led to a heavy blow to the health of the industry. The consequence of disrupting the market order is to reap the consequences, and in the end, Luckin Coffee was fined 2 million yuan.

3. Luckin Coffee has been punished for unfair competition, and it is precisely because of Luckin Coffee's unfair competition that its industry has been hit hard, and it has also hurt the normal operation of other businesses in the same industry, which is a harm to others and themselves. It's hard to build credibility in the industry, and Luckin hurts too many people.

Luckin Coffee disrupts the market through false sales, and this unfair competition not only deceives consumers, but also harms the interests of consumers; At the same time, it is also a blow to other competing companies, which will cause some companies to go bankrupt.

Very hateful. Unfair competition will cause unfairness and be unfair to other businesses.

Unfair competition will make the market chaotic, and many enterprises that were originally serious will take the initiative to take the wrong path, which is not beneficial to the development of a sound market.

This will not be conducive to the development of the entire industry and break the laws of the market. It will have an impact on a range of industries.

Unfair competition is very hateful, violates industry and market norms, and ultimately harms the interests of consumers, and this kind of behavior should be heavily punished.

Unfair competition will not only bring damage to oneself, but also affect the interests of the other party. Healthy competition is conducive to the development of enterprises, and excessive competition will be counterproductive.

The reason why Luckin Coffee will be claimed for $1 billion is because for hot coffee itself, after it was listed in the United States, he committed financial fraud on his sales and sales performance, and his company was also targeted by Muddy Waters, a well-known short-selling agency in the United States, and then its relevant financial data was **, and the overall stock price of Luckin Coffee suffered a very serious impact, which made the current price of the latest coffee collapse. So for most of the investors in Luckin Coffee, their entire investment is gone, so for these investors, they think that Luckin Coffee is responsible for this result. <>

It is also for the United States' ** Regulatory Commission has also imposed corresponding penalties on the operation of coffee, so for the entire ** market in the United States, it is also a zero-tolerance tax for this kind of false fraud, and for Luckin Coffee itself, it is also a miracle that he can continue to operate, and in the face of his billions of dollars in claims, this will be one disaster after another for Luckin Coffee itself. <>

But this is also the result of his own doing, because for each listed company, they should reasonably use their right to report, and for them, all kinds of accounting information they provide should be true and accurate, because as a listed company, they are not only responsible for the authenticity of their own reports, but also responsible for their own shareholders, because for them, without the support of shareholders, their enterprises are also difficult to continue to operate. Therefore, for them, the responsibility to the shareholders is also very large, if they are not able to use these rights reasonably, then in the end the shareholders will also claim against them. <>

This may be a big challenge for Luckin Coffee, but it is also a lesson for him, and it also warns other listed companies that if they cannot provide true and accurate accounting information, they are likely to be shorted by short sellers.

Because of coffee fraud, it can only be said that such a big brand, and there is fraud, it is indeed necessary to pay the price, such a claim, although the amount is huge, but it is also their own problem first.

Maybe it's because this coffee is not doing well, and there are many problems in the legal process, and it's not very good.

Because of Luckin Coffee's financial fraud and deception of investors, this matter was still very troublesome at that time.

It will have a great impact on the company under its name and affect the capital chain.

Luckin coffee was also popular because it had an excellent taste, attracting many customers, and it was relatively close to the people, which was very suitable for the needs of the public, and at the same time, as a local chain coffee, it also attracted everyone's favor. <>

But it is such a brand, but also there is a problem of operation, Luckin coffee is also exposed to some false transactions, the rapid expansion of business, so that the company has some unreasonable business behavior, false transactions to improve the company's turnover, for which Luckin has also been punished by the relevant departments, at the same time, as a listed company, he was also asked to delist the decision, which is also a rapid development of the company is also a great impact, their behavior is also seriously affected by the trust of investors, which has caused a very serious crisis of confidence. <>

At the same time, his Shenzhou Car Rental and other brands are very good brands, and they have also made transactions, which are all related to the unreasonable operation before, and this once successful entrepreneur has also fallen to the bottom, which has a great impact on his reputation. <>

Recently, he was once again executed a penalty of 1.2 billion yuan, which is undoubtedly a big blow to the founder of a company that has changed his head of the company, it is said that the founder has recently started a chain of restaurants, and such a huge amount of punishment will also have a very serious impact on his capital chain, and even cause some irreparable losses to the operation of other companies.

So he is also in urgent need of solving these problems, this is the most important, in my opinion, more is to run their own company, drive the development of other companies, now this situation, is also a number of companies are seriously affected, they are also facing a lot of pressure, so you need to reflect on your investment behavior, this is the most correct.

will affect. After all, he belongs to the management of a company, and people attach great importance to the behavior of managers.

This must affect the company under his name, because this is not a good thing, and the impact will definitely not be good.

Of course it does. This situation will make many people unimaginable, and it will also make many consumers think that there are a series of problems with their products, so there will definitely be an impact.

It's definitely going to affect, everything is a win-win one-loser, and he has a problem, which proves that the company also has a problem.

It will do, because the boss of the company is actually related to the company's business, and the reputation is linked.

Yes, this is because he is the person in charge of this brand, and his image will also affect the image of this brand.

It will definitely affect all the companies under our name, so when we do something, we must think clearly about what joint and several liability there is.

Of course not. Because it was he himself who was executed, not the company, he had nothing to do with the company.

Of course it will, after all, such a thing is not particularly good, and it will also affect your career development.

It's definitely going to have an impact, and it's going to have a bad impact on him, because he's the face of the company.

Yes, because he is the legal person of this company, his image has seriously affected the **** of these companies.

Recently, some ** reporters found that the pricing of some Luckin coffee stores in Beijing is relatively chaotic, not only the takeaway ** is cheaper than the store, but also the coffee of the same product has a price difference of 1 3 yuan in different stores not far from each other. Because the reporter had questions, Luckin also responded to the outside world. <>

Luckin Coffee is a highly controversial companyWhen Luckin Coffee's financial statements were falsified last year, many people thought that Luckin Coffee was going to go bankrupt, but they didn't expect that Luckin Coffee not only did not go bankrupt, but received some capital injections one after another, and Luckin Coffee finally became popular in China with its excellent products. Many of us have actually had some contact with Luckin Coffee to a greater or lesser extent, and some companies have afternoon tea, and even specially order Luckin Coffee's afternoon tea. <>

According to ** report, the pricing of some Luckin Coffee stores is chaotic, and in some Luckin Coffee shops in Dongcheng District, some coffee is sold cheaper on takeaway than in the store, and different coffee of the same specification is changed to a store, ** is completely different. For the questioning of **,The relevant customer service of Luckin Coffee also responded, this is because some Luckin coffee shops in Dongcheng District, Beijing can apply to the headquarters of Luckin for the transfer, and the difference in the price of the transfer is between 1 and 3 yuan. Luckin's response this time is actually a bit undecided, which means that we consumers choose.

In fact, it is normal for everyone to pay attention to Luckin Coffee, after all, Luckin did not go out of business under everyone's expectation of bankruptcy, but it was mixed up, and Luckin's products are also quite good, but sometimes the pricing is a bit confusing. ActuallyWe consumers have different ** for the same specification of products, in fact, there is a certain psychological resistance, I believe that Luckin will also make certain rectifications or make a clearer explanation later, either all the price increases or not the price increase, some of the price increases are too disgusting, and there will always be some psychological deviations

Combining all of the above,The pricing of some stores of Luckin Coffee is chaotic, and the difference between the products of the same specification is between 1 3 yuan, and Luckin responds to this is that this is the right of some stores in Beijing after applying, and the price increase will not exceed three yuan.

Because this store has withdrawn an application for promotion from the head office, this situation has occurred, and the adjustment is not particularly large, between 1 and 3 yuan.

The customer service said that the Luckin Coffee store can apply to the regional director for a price adjustment according to its own situation. The original price of the drink can be increased by up to 3 yuan.

Luckin said that it will resolutely investigate these things and will be responsible for consumers, and this situation will not occur next time.

Luckin responded: This is because some Luckin coffee shops in Dongcheng District, Beijing can apply to the headquarters of Luckin for transfer, and the difference in the price of transfer is between 1 and 3 yuan.

The two most important reasons for Luckin Coffee's fraud, I think the first point should be a matter of concept. The second point is that the cost of violating the law is low.

Luckin Coffee's financial fraud is because it wants to cover up its losses and make the public pay!

1. Luckin Coffee announced that after a preliminary investigation, the company's total sales from the second quarter of 2019 to Dilingjing Four Seasons Socks were exaggerated by about 2.2 billion yuan. After exposing the fraud, Luckin warned investors not to use any financial data in this prudent cycle as a reference. Investors can understand it at one point, and after the market opened, the stock price of Luckin Coffee fell by more than 80%, as of 23:00 Beijing time

At 50, Luckin Coffee triggered a circuit breaker for the sixth time in the session and suspended trading. It's not a waist cut, it's an ankle cut.

2. Luckin Coffee has opened three different types of stores, A-type stores, B-type stores and C-type stores. Type A stores are like traditional cafes like Starbucks, Type B stores mainly meet the demands of office workers to buy a cup of coffee when they go to work, and Type C stores don't even have a storefront, mainly for takeaway business.

Luckin's actual business order is fraudulent and there is false income.

Luckin is a coffee brand that has just emerged in China, but with its delicious taste and many discounts, it was once deeply loved by consumers. It is said that if it continues to develop in the future, it may become a replacement for Starbucks.

However, the news that broke the news this year is that there are many false transactions in Luckin, and through the cooperation with some third-party companies, some singular frauds and false activities have been carried out, which has allowed the outside world to see Luckin's huge operating income and favored consumers. In a way, this is indeed deceiving consumers.

Deceiving consumers is an illegal act, Luckin is too eager on the road to development, ignoring the natural law of economic development, with excellent taste, preferential **, slowly accumulate popularity, and soon reach a very popular point, but some relevant persons in charge are still too anxious. I want investors to see their strength and expand their territory.