Title What is Luckin Coffee s business model and goals?

A diagram can be used to analyze the business model and goals of Luckin Coffee, and this business canvas can be used to analyze all the companies and their business models.

1.Customer segmentation: white-collar workers.

Luckin Coffee was originally designed to solve the problem of white-collar workers drinking coffee in first- and second-tier cities. Because they believe that Starbucks coffee is too expensive for white-collar workers, or Starbucks coffee has too few stores in first- and second-tier cities, resulting in many people not being able to buy it, so Luckin Coffee's target customers are subdivided into white-collar workers in first- and second-tier cities.

2.Customer Relations: Membership.

Then, by allowing customers to complete transaction modes such as advance ordering, mobile payment, real-time copying, barcode pick-up, and online feedback in the APP, "contactless transactions" can be realized. This innovative transaction model of APP + physical store reduces the waste of waiting time for customers, supports online social networking, and improves customer experience.

4.Value proposition: high-quality experience, cost-effective products, convenience of purchase.

Luckin Coffee focuses on creating products that are cost-effective, convenient to buy, and bring customers a high-quality experience. The coffee industry has long had pain points such as high quality and poor convenience, so that low- and middle-income groups "can't afford to climb", and their needs cannot be met, and Luckin Coffee first opened offline coffee shops into daily consumption scenarios such as coffee shops, offices, campuses, and gas stations, creating an infinite scene of "you can drink if you want to".

5.Core Resources: Branding, IT Technology.

6.Key activities: new product research and development, brand marketing, channel construction, and chain management.

7.Important partners: coffee shops, coffee equipment, light food and tea, mobile payment, and big data.

Luckin Coffee has important partners such as coffee bean merchants, coffee equipment vendors, light food tea merchants, mobile payment providers that support online apps, and technology providers of big data and artificial intelligence. Coffee beans are the source of everything, high-quality coffee beans can ensure the quality of the product, and the same is true for light food tea drinks; Coffee equipment suppliers are equally important, because good coffee equipment can ensure the speed of coffee production, so that orders can be completed quickly, which is an important support for sales to be guaranteed; The continuous improvement and upgrading of mobile payment can make the customer's experience continue to improve, and continue to choose Luckin Coffee; Big data and artificial intelligence technology providers can make Luckin Coffee better precision marketing and product customization to meet the market and maintain customers.

8.Cost structure: raw material cost, store rental cost, labor cost, equipment cost, takeaway delivery cost.

Through the online APP and access to major platforms to issue coupon sales orders, offline shop production, focusing on low-price, take-out market, in order to eat the Starbucks market, the goal is to let Chinese people drink low-cost coffee through preferential methods.

Summary. Overall strategy: to develop Internet new retail coffee, online and offline integration, and take a new coffee retail road driven by data centered on consumer experience.

Strategic goal in 2018: build 2,000 new stores.

Strategic goals for 2019: more than 2,500 new stores will be built, with a total of more than 4,500 stores; The number of stores and cups has become the largest chain coffee brand in China; Provide customers with high-quality, cost-effective and convenient products. By the end of 2019, it will surpass Starbucks in terms of stores and cup volume.

Luckin Coffee's targeted marketing strategy.

Overall strategy: to develop Internet new retail coffee, online and offline integration, and take a new coffee retail road centered on consumer experience. The 2018 strategic goal is to hold the big target:

2,000 new stores Strategic goals for 2019: more than 2,500 new stores will be built, with a total of more than 4,500 stores; The number of stores and cups has become the largest chain coffee brand in China; Provide customers with high-quality, cost-effective, imitation of old and high convenience products. By the end of 2019, it will surpass Starbucks in terms of stores and cup volume.

Can you tell us more about that?

Strategic goal in 2020: To implement the strategy of intelligent unmanned retail, Qingwu launched the unmanned coffee machine "Luckin Coffee Express" and the unmanned vending machine "Luckin Pop Mini", which further allowed the company to spread its outlets and get close to customers.

Lu Zhengyao, chairman of Ruiyu Rolling Coffee and UCAR, Li Hui of Centurium Yinxian Capital and Liu Erhai of Yue Capital, formed the "iron triangle" formed by them, and successfully sent Luckin Coffee to the capital market after operating Car Rental (and UCAR).

I've looked up a lot of questions on this question, and it's not correct.

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Summary. Dear and hello, Luckin Coffee's product strategy is as follows; 1.Luckin Coffee sticks to its positioning.

Unlike established coffee brands such as Starbucks, Luckin Coffee has been taking a differentiated positioning route since its inception at the end of 2017. Moreover, we always adhere to our own brand positioning and adhere to the value that the brand brings to users: [high quality, high cost performance, high convenience] 2

High quality. When Luckin Coffee was founded, it invited Andrea Latuvada, the Italian champion of the WBC (World Barista Competition), to serve as the chief coffee master, and to establish the brand's own professional image with the master coffee as the marketing name. 3.

Good value for money. For a long time, Luckin Coffee has reduced the sales of its products in disguise, and has continuously conveyed the brand concept of high cost performance to users.

Dear and hello, Luckin Coffee's product strategy is as follows; 1.Luckin Coffee sticks to its positioning. Unlike established coffee brands such as Starbucks, Luckin Coffee has been following a differentiated positioning route since its inception at the end of 2017.

Moreover, we always adhere to our own brand positioning, and insist on the value that the brand brings back to users: [high quality, high cost performance, high convenience] 2High quality.

When Luckin Coffee was founded, it invited Andrea Latuvada, the Italian champion of the WBC (World Barista Competition), to serve as the chief coffee chef, and to establish the brand's own professional image with Master Coffee as its marketing name. 3.Good value for money.

For a long time, Luckin Coffee has reduced the sales of its products in disguise, and has continuously conveyed the brand concept of high cost performance to users.

Pro, 4High convenience. Luckin Coffee Shop is mainly a fast food restaurant, and by compressing the site area and lowering the decoration standard, the coffee shop is squeezed in.

The high-density office areas in first- and second-tier cities have greatly improved the convenience of core customers to obtain coffee, while quickly building brand awareness and greatly increasing the penetration rate. 5.Design products around high quality returns.

Luckin Coffee's subsequent series of products still adhere to the original brand intention of high quality. Over the past two years, a range of new products have been established. The design of new products not only conforms to the brand concept, but also allows for the continuation and accumulation of brand equity gaps.

6.Design your marketing around cost-effectiveness. Luckin Coffee's community operations have become the third largest order after apps and mini programs**.

The operation of private domain traffic is also constantly improving, such as the distribution of daily benefits, including poster reminders, flash sale coupon distribution, community-exclusive folding ruler rock buckles, surprises from time to time, product push and other activities.

Hello pro, take the marketing concept: 1Luckin Coffee insists on its own positioning to distinguish itself from existing mature coffee brands such as Starbucks, and has been taking the route of differentiated positioning since its establishment at the end of 2017.

In addition, it has always adhered to its own brand positioning and insisted on practicing the value that the brand brings to users: [high quality, high cost performance, high convenience] 2When high-quality Luckin Coffee was founded, it invited André La Tuovada, the Italian champion of the WBC (World Barista Competition), to be the chief coffee master, and used Master Coffee as a marketing title to establish a professional image of the brand.

3.Cost-effective Luckin Coffee has been giving coupons to users for a long time, which has reduced the sales of products in disguise, and continues to convey the brand concept of "cost-effective" to users. 4.

By compressing the site area and lowering the decoration standards, the coffee shop "squeezed" into the high-density office area of the first- and second-tier cities, which greatly improved the convenience of core customers to obtain coffee, quickly established brand awareness, and greatly increased the penetration rate.

Summary. Hello dear: The question you asked Luckin Coffee is based on technology, and the answer to the question is as follows:

Luckin Coffee is an "iron triangle" operation model with technology as the core and focusing on users, products and stores. Luckin uses advanced mobile Internet technologies such as artificial intelligence and big data to build an intelligent and efficient operation system to provide users with high-quality, high-convenience and cost-effective experience. ”

Luckin Coffee takes technology as the core, focusing on what constitutes the iron triangle operation model.

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Hello dear: The question you asked Luckin Coffee takes technology as the core, focusing on what constitutes the operation mode of Iron Triannian Yujiao To provide you with the following answer: "Luckin Coffee is based on technology as the core, focusing on the "iron triangle" operation mode composed of users, products and stores.

Luckin uses advanced mobile Internet technologies such as artificial intelligence and Dazai Chanyan data to build an intelligent and efficient operation system to provide users with a high-quality, convenient and cost-effective experience. ”