Luckin from the fastest listing to the fastest delisting, is this a new posture of cutting leeks?

Of course, the delisting of Luckin Coffee is not a retreat after cutting leeks, and the reason why Luckin Coffee is delisted is due to capital problems. And Luckin Coffee, which is one of the few cheapest coffees, is a cost-effective company, not to mention cutting leeks.

Although Luckin Coffee has been delisted, its market and opportunities still exist, after all, Luckin Coffee's reputation is still there, although there has been a financial fraud problem, but the financial fraud is essentially a problem with the management and the brand, *** bad is not directly related. Therefore, this incident will not lose a lot of consumers, and most passers-by are waiting and watching with the mentality of eating melons.

From the perspective of Credit Suisse Coffee's brand, consumer acceptance of Credit Suisse is still very high. It means that after Luckin gets through this economic crisis and goes public again, there are still many people who are willing to pay for it, and a large part of consumers have already developed a buying habit of Luckin Coffee, so as long as Luckin Coffee does not die for itself, then most consumers will still come to patronize.

Luckin Coffee's gross profit is not lowBecause Luckin is a company with more than 4,000 stores and more than 30,000 employees, it is a big man in the wrist wrestling industry in any respect, and through the data middle platform system that has been running in for two years, it can be regarded as having hard assets, although the delisting will make it more difficult for Luckin Coffee to raise funds, and there will be huge financial pressure in the short term. However, as long as Luckin Coffee makes timely adjustments and closes some stores with low revenues, it is not difficult to ensure the company's sustainable profitability, and many consumers will choose it because of the high cost performance of the Luckin brand.

So in any case, this time Luckin Coffee's delisting is actually just Luckin's defeat in this capital bureau, but it does not mean that Luckin's coffee and retail business has ended, and even to a certain extent, Luckin will learn this lesson, make a comeback again, and may make new progress.

This is indeed a new posture for cutting leeks, because Luckin Coffee has been around for a very short time, but it is very popular.

Yes, not only the latest gesture of cutting leeks but also the latest operation of harvesting capitalism, the operation of Luckin can be described as the best in history.

Luckin's delisting had nothing to do with cutting leeks, but there were serious problems within the company, and the person in charge of the company did not benefit from it.

Luckin's successful listing is due to the lack of understanding of China's national conditions and trust in coffee culture in foreign countries, and it is not a replicable case of cutting leeks.

On May 17, 2019, Luckin Coffee officially became NASDAQ in the United States.

Listed. Extended Resources:

Headquartered in Xiamen and founded by Qian Zhiya, former COO of UCAR, Coffee (NASDAQ: LK) is the largest coffee chain in China. With the vision of "starting from coffee and making Luckin a part of people's daily life", Luckin Coffee makes full use of mobile Internet and big data technology for new retail.

Model, in-depth cooperation with top enterprises in various fields, is committed to providing customers with high-quality, cost-effective, and convenient products. Luckin Coffee's coffee beans.

Won the gold medal in the IIAC International Coffee Tasting Competition for two consecutive years.

coffee is engaged in drinks and light meals.

Among them, the drinks are divided into master coffee and zero latte.

Rena ice and classic drinks, light food categories are divided into new fresh salads and healthy light foods.

3.Luckin Coffee is a new retail coffee chain brand, which adopts the operation mode of unmanned retail, physical stores and takeaways, and sells it through APP online ordering, scanning code and self-pickup, introducing coffee machines imported from Switzerland and making Arabica coffee beans to provide users with American coffee.

Latte, Oribai and other products.

3.Luckin Coffee advocates the brand strategy of "any moment", and is committed to achieving all-round coverage of users' consumption scenarios through the differentiated store layout of ***, leisurely store, quick pick-up store and takeaway kitchen store, as well as the new retail model combining online and offline, dine-in, self-pickup and delivery.

On April 2, due to a false transaction volume of 2.2 billion, Luckin Coffee was 85% pre-market. On April 3, the China Securities Regulatory Commission paid close attention to the financial fraud of Luckin Coffee.

It strongly condemns the company's financial fraud. On April 5, Luckin Coffee issued an apology statement. On April 27, the investigation team of the China Securities Regulatory Commission has settled in Luckin Coffee.

On May 19, Luckin Coffee was asked to delist from Nasdaq and apply for a hearing. On June 29, Luckin Coffee was officially suspended and delisted for the record.

On July 5, the results of the extraordinary general meeting of shareholders of Luckin were released, and the removal of directors Lu Zhengyao, Liu Erhai and Li Hui was passed.

Summary. Hello friend, <>

Luckin was launched on May 17, 2019. Successfully listed on the NASDAQ exchange in the United States"lk"。The launch of Luckin Coffee marks a milestone in its global expansion. <>

Luckin time to market.

Hello friend, <>

Luckin was listed on the 17th of May 2019. Successfully listed on the NASDAQ exchange in the United States"lk"。The launch of Luckin Coffee marks a milestone in its global expansion. <>

Dear, <>

Headquartered in Xiamen, Luckin is one of the largest coffee chains in China by the number of stores. With the mission of "creating lucky moments and inspiring a better life", Luckin Coffee makes full use of the new retail model of mobile Internet and big data technology, and has in-depth cooperation with high-quality merchants in various fields to create a high-quality consumer experience and create lucky moments for customers. <>

Extended Supplement: <>

As of June 2022, the number of Luckin Coffee stores nationwide has exceeded 7,000, combined with the unmanned coffee machine "Rui Instant Purchase", to provide customers with high-quality, cost-effective, and convenient services. Luckin Coffee has won the gold medal in the IIAC International Coffee Tasting Competition for five consecutive years, and "SOE Yirgacheffe" has won the platinum medal in the IIAC 2021 International Coffee Tasting Competition. In 2021, Luckin Coffee's first roasting model factory was officially put into operation, with a total investment of 100 million yuan, an area of 10,000 yuan, and an annual roasting capacity of 10,000 tons of coffee beans. In 2022, Luckin Coffee signed a contract with Kunshan Economic and Technological Development Zone, planning to invest a total of 100 million US dollars to build a fully automatic Kaibei production base integrating coffee research and development, roasting production, sales and logistics distribution, after the base is completed and put into operation, it is expected that the annual roasting production of coffee beans will reach 30,000 tons, which will further promote Luckin Coffee to open up the whole coffee industry chain, control the quality of coffee products in the whole process, and continue to improve service quality upgrades.

As of April 17, 2020, Luckin stock price is:

Scope of business: café service (homemade drinks); retail of pre-packaged food of pastries and bread (including refrigerated and frozen food); retail of bulk food such as pastries and bread (including refrigerated and frozen food); retail of pre-packaged food such as wine, beverages and tea (including refrigerated and frozen food); retail of bulk food such as wine, beverages and tea (including refrigerated and frozen food);

corporate headquarters management; arts and crafts and collectibles retail (excluding cultural relics, ivory and their products); Other machinery and equipment leasing not specified (excluding items subject to licensing approval); Import and export of various commodities and technologies (without a separate catalogue of import and export commodities), except for commodities and technologies that are restricted or prohibited by the state from being imported or exported; Socio-economic consulting (including financial business consulting); business information consulting; business management consulting;

Other professional consulting services not specified (excluding projects subject to licensing approval); It dismantles and holds the storage of other agricultural products; machinery and equipment warehousing services; Other warehousing businesses (excluding projects subject to license approval); International Cargo Transportation**; Domestic cargo transportation**; Other unspecified transportation** business (excluding matters subject to license approval); In accordance with the law, it is engaged in investment in the equity of enterprises that are not publicly traded in the brigade reform and related consulting services.

"Come and go in a hurry, go in a hurry" This paragraph is used to describe the current Luckin Coffee.

From the opening of its first store in Beijing in October 2017 to May 2019, Luckin Coffee successfully landed on the NASDAQ in only two years, which can be called the light of the nation. However, just one year after its listing, Luckin Coffee was abruptly delisted from the NASDAQ, which would also set a record for the fastest delisting in China.

At the beginning of its establishment, Luckin Coffee said that compared to the United States, there is clearly a huge demand in the coffee market in China. Qian Coffee, founder and CEO of Luckin Coffee, has said that the Chinese coffee market is now on the eve of an explosion. The data shows that the per capita coffee consumption of Chinese is only about 4 cups per year, which has huge development potential compared with 750 cups in Europe, 400 cups in the United States, 200 cups in Japan, 200 cups in South Korea and 200 cups in Hong Kong.

However, according to an investigation report released by Surabaya Research, Luckin's long-term business model is flawed. Luckin's claim about China's coffee demand is wrong. China consumes an average of 86 milligrams of caffeine per day, similar to other Asian countries, but 95% of caffeine intake comes from tea.

As a result, the coffee market in China is very small, a large part of which has been replaced by tea, with only modest growth.

Under the dual pressure of the capital market and stock price, Luckin Coffee could no longer maintain the previous "perfect data", and then Luckin Coffee's financial fraud of 2.2 billion yuan surfaced, resulting in its stock price continuing to **. On the evening of April 7, Beijing time, Luckin Coffee was officially suspended, and its stock price fell to US dollars per share. Some industry insiders ** that Luckin Coffee will not only face huge salaries in the future, but also face the end of the company's collapse.

As expected, Luckin went public in a hurry in just a few months, although it can be called a miracle in the industry, but there are many ways to expand the market, but Luckin Coffee chose to burn money, make fake accounts and other wrong ways, which led to the current outcome. Through simple and fast means to achieve their own desired results, the result can only be nothing.

Luckin is a veritable light of the nation, contributing the best cheap coffee to everyone, and the crazy expansion of the store led to losses, and finally had to be delisted.

This is not the light of the nation, and it even makes others suspicious of some Chinese companies, in fact, this is a bad example, and it should not be financially fraudulent.

In the past, Luckin used to harvest leeks from foreign capital and distribute large coupons in China. As a consumer, Luckin does provide great benefits to consumers, which can be said to be the light of the nation.

No, because Luckin was listed in the United States and was delisted because of financial fraud, which would damage the business spirit of China.

It took 18 months to go public, but only 13 months to delist. Luckin's withdrawal from the capital market is undoubtedly a black humor to the capital itself. We may not know much about the game of capital and have not had the opportunity to experience it firsthand.

But we can talk from a bystander's perspective: What lessons can we learn from Luckin's failure to go from the fastest listing to delisting and suspension?

According to the official statement issued by Luckin, in the domestic consumer market, more than 4,000 stores of Luckin Coffee will not be affected, and nearly 30,000 employees will continue to do their best to provide users with high-quality products and services. The company sincerely thanks the support and love of consumers, and once again sincerely apologizes to all sectors of society for the adverse impact caused by the incident.

From the capital boom to delisting and suspension, Luckin's "capital blitzkrieg" entrepreneurial model was once regarded as the standard by many entrepreneurs.

After 405 days on the list, Swissquote Coffee closed in a hurry, its share price fixed at the US dollar, while its market capitalization was only 100 million US dollars, well below the peak of 100 million US dollars and 13 billion US dollars.

Luckin Coffee is one of the fastest-growing startups in modern history. In less than two years from its inception to its initial public offering, it set a new record for the fastest IPO in the world. Luckin's rapid growth has attracted a lot of interest from Wall Street, and its stock price has been soaring

But with the revelation of a fraud case involving hundreds of millions of dollars, Luckin's journey began to end. According to the company's investigation, since the second quarter of 2019, the chief operating officer and some of his subordinate employees have engaged in some improper behavior, and the sales related to counterfeiting are about 2.2 billion yuan, which effectively caused the subsidiary company to buy a large amount of coffee that was never delivered.

This strategy boosted sales figures and total transaction volume while making the company's profit margins look high.

Now, with the imminent delisting of Luckin Coffee, the United States and the world are paying close attention to the quality of accounting standards. This means that fraud scandals such as Luckin can still occur frequently, despite verification by auditors such as Ernst & Young.