How to do a good job in the display strategy of convenience store products?

There are several principles for convenience store displays: first-in, first-out, light at the top and heavy at the bottom, large at the bottom and small at the top, front to front, neatly arranged.

As the saying goes, do as the locals do. When we want to open oneConvenience storesWhen the location of a chain convenience store is located, it will be laughed at first inspecting the local ** quantity, as well as consumer groups. Why do we do these actions?

Naturally, it is to predict whether this place is a profitable address first. In fact, after we consider it, we should also examine the consumer groups in this business district, the consumer groups are different, and the display of convenience stores will naturally change. This is what we are talking about, the business district is different, and the convenience store display that adapts to the situation can better attract traffic.

When we set up a convenience store chain on campus, we need to understand that most of our customers are students. The students pay more attention to the environmental hygiene of the store and its services. The cash register is best on the left side of the door, students have a large sales volume of fresh food, we should promote grilled sausages, tea eggs, bud rice and palm and other fresh food.

You can also add some bubble gum to the cash register subrack. Then there is bread and milk, which should be placed in a prominent place, followed by confectionery chocolate. Eventually, if the total area of the store is old enough to store some stationery**.

Entering commercial services and residential complexes, the active line of convenience stores should be bread and milk, candy and chocolate, and the sub-trend is the display design of daily necessities. The safe passage is maintained at about 80 cm, and the window display is prevented from being too high and blocking the view. You can cooperate with express delivery to increase customer flow, but you have to scientifically determine the time relationship between the express delivery company and the convenience store.

The total area of chain convenience stores in the residential business district must be above 80 floor plans. The product snacks, vegetables and fruits should be complete, and if the part allows, a 3-6 person rest area can be made to give consumers a break and chat. At the same time, the reasonable layout of the product must be related, such as the relationship between beverage cabinet + snacks, Penghua + cookies, candy and chocolate + small toys, toast bread + milk, etc.

The chain convenience store of the commercial pedestrian street, if it is not fresh, can be controlled within 60 square meters, and the scope is large, which means the cost. Considering that the street store specializes in the business of the liquid group, it is necessary to show the tobacco more prominently, because the liquid customer base will only give you 3 seconds of opportunity. It is maintained as transparent by the window display, and is not advertised by the manufacturer.

At the same time, midsummer drinks are also a very good type of market.

Well, if you open a supermarket, in different business circles, you must learn to flexibly design the display design market to meet Kai to sell the right goods, in order to better attract traffic and promote the purpose of sales.

Yes, the products are arranged according to the needs of the locals, so that the products can be sold better.

The countryside is different, and the improvisable store display, this Fengxiang old style can better attract customers, but if it changes frequently, it will be more difficult for customers to find things that they can't grasp.

Personally, I think that the convenience store display can be better attributed to the customer, because it is based on the consumer group of the buyer.