How should I display the goods in a convenience store?

Hello kiss The following are: Thirteen display methods in convenience stores 1: Vertical arrangement of series of goods At least 3 varieties are displayed in each grid of convenience store shelves (the display of best-selling goods can be less than 3 varieties), and the display volume of 11 12 varieties per square meter should be reached.

At present, the commonly used display shelves are 165 cm 250 cm high, 90 cm long and 200 cm long, and the best display section of this kind of shelf is the section between the upper section and the middle section, which is called the display ** line. Taking the height of the shelf of 165 cm as an example, the height of the display line is generally between 85 cm and 120 cm, usually in the second and third layers of the shelf, which is the easiest display position for the eyes to see and the easiest for the hand to get the goods. Therefore, if it is a series of products, the vertical display is the most likely to attract consumers' attention, and the products on the second and third floors of the shelf will also become the best-selling products of the series.

2: Fresh food is placed on the inside On the shelves of convenience stores, the first thing people see is the goods placed on the outside, and the production date is often not the most recent. The further back you are, the closer the production date is, and the fresher it is.

According to the survey data, customers are often more accustomed to taking goods from the outer layer when selecting items, so that the outer layer of goods will be "digested" more quickly, promoting the sales of unsalable goods. According to the survey, this kind of placement can increase sales by about 20%. 3：

Shelf segmentation management data show that when the person's line of sight moves up and down, the angle is 25 °, so when the customer is 30 cm 50 cm away from the shelf, he can clearly see the goods displayed on the 1 5-layer shelf; When the person's gaze moves horizontally, the angle is 50°, and when the customer selects the product at a distance of 30 cm to 50 cm from the shelf, he can only see the goods displayed at a horizontal distance of 1 meter. According to this, the vertical display can make the customer more clear at a glance. The shelves are usually divided into four sections: the upper section, the "first section", the middle section, and the lower section.

The "** segment" and the middle section that can best attract customers to consume are the most optimistic positions for merchants, and generally place the more profitable goods, private labels, exclusive ** commodities and goods that consumers buy more in the "** segment" and the middle section; The goods that are relatively cheap or have entered the recession period are mostly placed at the bottom of the shelves; **Products and new products are mostly concentrated in non-fixed ** positions, and will be accompanied by some red or blue card prompts, which will increase consumer attention and create good sales performance at the same time.

Dear, I'm glad to answer for you: How to display different specifications of the same product in a convenience store Answer: Dear, hello: Display in accordance with the principle of "function - brand - specification - ** - color".

1. Reasonable selection of commodities to avoid waste of space1The product specifications should be different from the positioning of small convenience stores and large supermarkets, and large-package goods such as neat, full box, and mass sales are not suitable for sale in convenience stores. The ** of convenience stores is generally high, which will make large-package goods lose their preferentiality; Secondly, large-packaged goods also occupy more store space, which outweighs the losses.

2.There are trade-offs between a single product category, and it is difficult for convenience stores to meet everyone's purchase needs, so if you want to have a complete range of products in the store, then the variety of a single product should not be too rich. Imagine that the packaging, brand, and flavor of chocolate are all prepared in the store, how much space can be left on the shelves for other sugar products?

3.The variety of products is changed, and 7-Eleven convenience stores will have a special shelf to display new products every week. We can also remove the products that are not selling well and replace them with similar products of new brands or new flavors according to the sales of various products in the current season, which can not only improve the probability of product presentation, but also make customers often have surprises.

I hope my reply can help you, if you have any follow-up questions, please feel free to ask, I will reply to you as soon as possible. <>

The display of community convenience stores is one of the important factors influencing customers' purchase decisions. Here are some common neighborhood convenience store display tips:

1.Categorized display according to product types: put similar products together, such as drinks, snacks, daily necessities, etc., so that customers can quickly find the products they need.

2.Make use of wall and shelf space: Set up hooks, hangers, etc. on walls and shelves to make it easier for customers to hang items such as shopping bags and coats.

3.Highlight ** products: display ** products or ** products in a conspicuous position to attract customers' attention.

4.Use logos and labels: Add ** labels, brand logos, etc., to the product, so that customers can easily identify the product and make a purchase decision.

6.Use decorations to increase appeal: Adding decorations to your store, such as flowers, knick-knacks, etc., can increase the appeal and beauty of your store.

In conclusion, the display of community convenience stores needs to be adjusted and optimized according to the specific situation to improve the customer shopping experience and promote sales.

Convenience store display fee is a commonly used term in the convenience store industry. It refers to a certain fee paid by brand enterprises to convenience stores in order to obtain better display effects for their products. Generally speaking, the higher the display fee paid by the brand company, the better the display position and display effect of its products in the convenience store.

This is also one of the reasons why brand enterprises must continue to invest in order to improve the popularity and sales of their products in the market.

However, the standard of payment for convenience store display fees has always been a point of contention in the industry. Because some brand companies may pay high display fees to convenience stores, so as to obtain better display positions and display effects, so as to seize market share. As a result, some small brand enterprises or enterprises that have just entered the market may be forced to take a back seat and not be able to give full play to their competitive strength because they do not have enough economic difficulties to pay high display costs.

Therefore, for the payment standard of convenience store display fee, it is not only necessary to negotiate and negotiate between brand enterprises and convenience stores, but also to carry out effective supervision and control, formulate reasonable market rules and standards, protect the legitimate rights and interests of small brand enterprises, and promote fair competition and healthy development of the market.

In short, although the convenience store display fee is one of the necessary means for brand enterprises to improve the display effect and market competitiveness of products, its payment standards need to be formulated and supervised together with the industry to ensure fair competition and healthy development of the market and promote the long-term prosperity and development of the entire convenience store industry.