What is email marketing? What are the advantages of email marketing?

E-mail marketing is a marketing technology that enterprises implement through certain software technology, with the Internet as the carrier, and send e-mails to communicate with users and potential users to achieve business strategy, which mainly refers to the release of the company's news, statements, new product information, preferential information, etc. to customers through the mailing list. Email is a common form of advertising in the Internet age, and this method is to send a specific email about ** to a large number of customers or prospects. Compared with traditional mail, the frequency of e-mail use is very high, most Internet users have their own mailbox, and the use is more frequent, which provides a great opportunity for the promotion and marketing of the Internet.

In addition, email marketing also has the characteristics of strong targeting, fast speed and high efficiency, which can send specific advertisements to some people, and its marketing promotion effect is also easy to count. Usually, enterprises can use EDM software to send EDM emails to target customers, establish communication channels with target customers, and directly convey relevant information to them to promote sales. EDM software can be used for a variety of purposes, such as sending electronic advertisements, product information, sales information, market research, marketing campaign information, etc.

Email marketing EDM, that is, the abbreviation of email direct marketing, is a network marketing means to deliver value information to target users by email under the premise of the user's prior permission, it is one of the oldest network marketing techniques, it can be said that email marketing is older than most of the best promotion and network marketing techniques. It includes three basic factors: user consent, email delivery information, and the value of the message to the user, and none of the three factors can be called effective email marketing without one of the three factors. Email marketing is a direct sales method that uses email to communicate with audience customers, and is also widely used in the field of network marketing.

Not only is email marketing very inexpensive, but it also allows marketers to stay in touch with their subscribers for a long time. The earliest email marketing is the first to spam, the famous incident is the "lawyer incident", because this incident, so people have a systematic understanding of e-mail marketing, so the general view is that e-mail marketing was born in 1994, and the concept of email marketing to further maturity is the birth of the theory of "license marketing" (the content will be perfected). These three questions form the three basic conditions of email marketing:

1) Technical basis of email marketing: Technically ensure that users join and exit the mailing list, and realize the management of user information, as well as the functions of email sending and effect tracking.

2) User's email address resources: On the premise that users voluntarily join the mailing list, obtaining enough user email address resources is a necessary condition for email marketing to play a role.

3) The content of email marketing: marketing information is sent to users by email, and the content of the email is valuable to users in order to attract users' attention, and effective content design is the basic premise of email marketing.

Email marketing is an online marketing method that delivers valuable information to target users by email with the user's prior consent. There are three basic elements of email marketing: user consent, email delivery, and information that is valuable to the user.

None of the three factors can be called effective email marketing. It is a direct marketing method that uses email to communicate with the audience customers for business. At the same time, it is also widely used in the field of network marketing.

Email marketing is one of the oldest online marketing techniques, and email marketing is older than most of the best promotion and network marketing techniques. Three basic factors are emphasized in the definition of email marketing: based on user consent, delivery of information via email, and value to the user.

None of the three factors can be called effective email marketing without one.

Relying on the e-mail address in the network to do publicity is much more affordable than other forms of online marketing. With the rapid development of the Internet, the total number of Internet users in China has reached tens of millions, and the number of people in the world has exceeded 500 million. In the face of such a huge user base, email marketing as a modern means of advertising is gaining more and more attention.

As long as you have enough email addresses, you can publish advertising messages to tens of millions of target users in a very short period of time, and the marketing scope can be all over China or even the world.

Email marketing is a low-cost marketing method, and all expenses are Internet fees, which are much lower than traditional advertising forms.

The content of the ads is unrestricted and suitable for all walks of life. Because the carrier of advertising is e-mail, it has the characteristics of large amount of information and long retention period. It has a long-term publicity effect, and the collection and circulation are very simple and convenient.

The e-mail itself has a targeted smashing model, you can send specific advertising emails to a specific person, you can classify them according to industry or region, etc., and then carry out advertising emails for target customers, so that the propaganda can be spread slowly in one step, so that the marketing goal is clear, and the effect is very good.

There are several advantages to email marketing:

1. A large number of users.

2. Low cost.

The cost of a mail on the Mailbrid platform is less than 2 cents, which is very low;

3. Rich forms of presentation.

4. Good sustainability.

As we all know, developing a new customer is more expensive and energy than promoting an old customer. Email addresses are essentially lifelong for the user, which means that this can be used for sustainable email address marketing.