Quanjude lost three years of profits in three quarters, how much impact did the epidemic have on it

Quanjude lost three years of profits in three quarters, and the epidemic had a great impact on it, after all, the first half of the year was almost suspended, and in this state, Quanjude needs to deal with a lot of operating costs, and it will naturally be unable to make ends meet, and it needs previous profits to make Quanjude sustain. Not only Quanjude, in fact, many physical stores suffered heavy losses in the first half of the year. However, now that the epidemic has achieved a phased victory, and all walks of life have begun to recover strongly, Quanjude should also find ways to attract consumers and strive to make up for the losses during the epidemic as soon as possible.

Quanjude, as a time-honored brand, has this strength, although now because of the epidemic, one after another losses, but as long as you recognize that you must stick to the end, you will definitely be able to regain your glory again. Some netizens said that Quanjude lost three years of profits in three quarters, and it was not due to the epidemic.

The business philosophy should be updated, as we all know, Quanjude is not only a time-honored brand in everyone's hearts, but also a synonym for expensive. Quanjude has a test in the inside, a family of four, no small thousand can't get down. Obviously it is a test, after purchasing, the meat, duck rack, etc., in the production, even have to charge money for materials, etc., which also makes many consumers very confused, whether they are buying roast duck or just meat.

Quanjude's business philosophy must be changed in order to attract more consumers to consume. Nowadays, the state of Quanjude is simply one heaven and one underground from before, the reason is that it is too expensive, and some practices have touched the bottom line of consumers.

The price has been reduced Now, Quanjude has reduced the price, and Quanjude has not broken the market recognition after all. Nowadays, Quanjude's price reduction is, to a certain extent, a crisis public relations success. After all, now the same fine and delicious brand of roast duck as Quanjude is not only Quanjude, but other brands are also relatively high-quality and cheap.

Quanjude's price reduction can be regarded as the first step to save itself.

There is an impact of the epidemic, and there must be a deep understanding of the operation, so that Quanjude can have a better future.

The impact of the epidemic on Quanjude is fatal. Because Quanjude is a listed company, the operating costs are very high, and the new crown pneumonia has not opened for half a year, so it is normal for serious losses.

I think the impact of the epidemic on Quanjude is very great, because in the epidemic, people have reduced the opportunity to eat and play, and correspondingly, Quanjude will definitely reduce a lot of profits.

As a famous restaurant in Beijing, Quanjude is one of the must-chooses for tourists, but due to the epidemic, the passenger flow in Beijing itself has decreased significantly, and the revenue has shrunk significantly.

The sluggish operation under the epidemic is still the main reason for the decline in Quanjude's performance. Looking at the third quarter alone, Quanjude's operating income was 100 million yuan, a year-on-year decrease; The loss was 53.78 million yuan, a year-on-year increase, and a profit of 20.32 million yuan in the same period last year. The non-net profit was 10,000 yuan, a year-on-year decrease.

Basically all the stores have been closed due to the epidemic, which is a very big blow to Quanjude, and it has lost a lot of money due to poor management over the years.

In summary, I think that Quanjude is in a crisis this time, in addition to the catalytic role of the epidemic, the most important thing is its own reasons. Quanjude, who has a poor reputation, is still dead, to collect service fees, and he doesn't know how to keep pace with the times. Now Quanjude's price reduction and transformation still cannot change the old impression in the minds of consumers.

In my opinion, if Quanjude wants to survive this crisis, it must keep pace with the times, develop more dishes that can cater to consumers while maintaining its own characteristics, add old craftsmanship and micro-innovation, and of course, improve service quality.

The main reason is because of the impact of the epidemic, the decline in reputation and the failure to keep pace with the times, this year's catering industry due to the impact of the epidemic, losses are inevitable, coupled with the mandatory service fees charged by some stores in Quanjude, which has caused many customers to be dissatisfied, so the amount has decreased a lot.

Because they only focus on expanding the storefront, not the inheritance of craftsmanship, and only want to occupy the market.

Quanjude lost three years of profits in three quarters, and the most important thing is the decline in word of mouth, the impact of the epidemic, and no innovation. Some stores in Quanjude are forced to charge service fees. In addition, the service is poor, expensive, the taste is average, and the dishes are few.

Slowly, the reputation is getting worse and worse. Then there is the impact of the epidemic, many companies have not been able to survive, and Quanjude has also suffered serious losses. Then there is no innovation, and the dishes of Quanjude are too old and lack of innovation.

So consumers are less and less likely to buy it. If Quanjude wants to come back to life, then it is necessary to keep pace with the times, reduce prices and transform to add some characteristics, and improve service quality.

The sluggish operation under the epidemic is still the main reason for the decline in Quanjude's performance. Products and services lag behind market demand, innovation is insufficient, business models and product types are single, and traffic continues to decline.

On the one hand, under the blow of the new crown epidemic, all the catering industry has suffered losses to varying degrees, and Quanjude is no exception. On the other hand, Quanjude's main project is a restaurant, the brand positioning is not close to the people, the product is too high, and the customer's satisfaction with the taste of the product is low, and these negative effects are the result of long-term accumulation. This time, under the influence of the epidemic, the loss is even more obvious.

It is because Quanjude has made malicious hype through the accumulation of its own brand influence. Food is heavily premium, which eventually leads to consumers not paying.

Quanjude lost three years of profits in three quarters, what did the century-old "time-honored brand" do wrong?

On October 26, 2020, Quanjude released its three-quarter performance report, which showed that the operating income in the three quarters decreased by as much as 56% year-on-year. After comparing the data of previous years, it was directly revealed that Quanjude lost three years of profits in three quarters, and all three years of business were in vain. Quanjude also said that this situation is mainly due to the impact of the epidemic this year, and the turnover has dropped significantly.

Speaking of Quanjude, it can be regarded as a time-honored brand in China. In the past, people went to Beijing to play, from the perspective of food, Quanjude is definitely an excellent place, the food inside is absolutely authentic and delicious, Quanjude's Peking duck is its dazzling business card, and why is there such a serious loss now?

In fact, Quanjude is a representative of the year-on-year decline in income, and the new crown pneumonia epidemic has made it "worse". Under the influence of the epidemic, the catering industry has been greatly impacted, and many restaurants have been unable to operate and unsustainable, and some have even gone bankrupt after months of closure. If the epidemic is not under control and the country vigorously promotes the resumption of work and production, then the catering industry will inevitably undergo a major reshuffle, so it is inevitable that Quanjude's turnover will lose a lot this time.

In addition to the impact of the epidemic, Quanjude's own business methods and concepts also need to be updated. In addition to inheriting its unique characteristics, the "time-honored brand" is the right way to develop by keeping up with the times. Just like Nokia's mobile phone, although it has the reputation of being as durable as "bricks", but without technological updates, the final outcome is still very miserable, and the development of the catering industry is not the same?

Due to the rise of the "post-00s" and "post-90s" consumer army, consumers' consumption needs are also very different, compared with outdated dishes and packaging, and high consumption**, young people now prefer to eat fast food and order takeout, which has an impact on young people's consumption concepts. Quanjude has not been involved in other catering fields, and the products are distinctive but very single, which makes its competitiveness decline.

Therefore, on the whole, the epidemic is only the fuse of the decline in the performance of Quanjude, if it can not change the development mode and concept, can not follow the trend of consumption, then it is likely to be drowned in the fierce competition with the catering industry.

Personally, I think there are many reasons for this. First, the tourism industry caused by the epidemic is relatively declining, and there are fewer tourists, so there are fewer people who taste Quanjude. Second, the price of Quanjude itself is very high.

People won't eat anymore. Eating once in a while is also tasting. So most of its roast duck products are sold to tourists.

On the one hand, due to the impact of the epidemic this year, the tourism industry has been sluggish, and the number of consumers entering the store has plummeted, and on the other hand, Quanjude's current reputation is relatively poor.

I think the main thing is the business model, his business model is no longer in line with the consumption concept of young people now, ** expensive and old-fashioned. It's hard to make a profit without breaking through innovation.

Yes, according to the "Daily Economic News", on the evening of October 26, Quanjude released its third quarterly report showing that the company's operating income in the first three quarters was 100 million yuandecreased year-on-year, with a net loss of 100 million yuan, year-on-year expansion. In the first three quarters of 2020, Quanjude almost lost all of its profits in the past three years. In the past three years, the stock price has also been on a trend, from the highest yuan share to the yuan share, and the market value has been halved.

In recent years, under the hot news about Quanjude, most of them are full of complaints from netizens about its "high consumption", "poor service" and "outdated dishes". At present, there are 1,128 time-honored brands recognized by the Ministry of Commerce in China, of which 365 are food processing, catering and accommodation are the main business, and 187 are respectively.

The average "age" of China's time-honored brands is more than 140 years old, only 10 are thriving, 40 are able to maintain breakeven, and the remaining 50 are in a state of dismal operation or continuous loss.

Quanjude lost three years of profits in three quarters, what did the century-old "time-honored brand" do wrong?

Quanjude lost three years of profits in three quarters, because price reduction measures have been taken, so the current operating conditions of Quanjude are gradually improving. Quanjude, as a time-honored Beijing roast duck restaurant, will lose three years of profits in three quarters, or there is a problem in the operation, Quanjude roast duck has been complained by consumers for a long time, but Quanjude did not actively reflect on and respond to this matter when consumer opinions were flying, but continued to do its own thing. It can be said that the reason why Quanjude has the current situation is completely self-inflicted.

Consumers are the group that supports the reputation and reputation of Quanjude, however, the prestigious Quanjude seems to have forgotten that it is the recognition of consumers that has led to today's Quanjude. Quanjude ignored the idea of consumers, and was eventually abandoned by consumers.

If you want to survive, Quanjude will speak out, no matter what the price is, you will support the time-honored brand of Quanjude. In fact, Quanjude, as a time-honored brand with a long history, continues to go, which is also what consumers are happy to see. However, if Quanjude wants to survive in today's diversification, its business philosophy must be changed.

Nowadays, Quanjude has been greatly reduced, in the past, a few friends to eat a meal of Quanjude roast duck together cost seven or eight hundred, now, four or five hundred is enough. It can be seen that Quanjude is also aware of its own shortcomings and is working hard to correct the previous mistakes in operation.

In the future, it can be expected that Quanjude will still have a certain degree of recognition as a time-honored brand, after all, when you come to Beijing City, you will not eat Quanjude is equivalent to coming to Beijing City for nothing, and the saying is still widely spread. Therefore, as long as Quanjude rectifies the operation, and then diversifies the production of Quanjude's roast duck, Quanjude is famous, as long as it caters to the needs of consumers, Quanjude is still expected in the future.

It is indeed painful to lose three years of profits in three quarters, and the most important thing is to make a comprehensive rectification after learning from the pain, which is the top priority.

Quanjude's current business situation is very bad, and the loss situation is getting more and more serious. According to the company**, the company may slowly recover in the coming year.

The current business situation is to lose money, and if you don't change the way you do business, it is likely to go out of business.

Quanjude is a Beijing roast duck brand, three consecutive quarters of losses, and now the situation is not satisfactory, due to a roast duck ** up to 300 yuan resulting in the loss of a lot of repeat customers, people have been to once feel that they will generally not go to the second time.

Quanjude can lose three years of profits in three quarters, most of which is due to the epidemic this time. Because when the epidemic occurred in Beijing, most of the hotels had been closed, and these hotels were not allowed to open to the public, including such hotels in Quanjude. Peking duck has always been the most delicious roast duck in people's hearts, and it has become one of the representatives of roast duck, because of its wonderful taste, so that his business in the development of more smooth.

However, in this state of cessation of business, even if the business situation is relatively good, Quanjude has also incurred a loss of interests, and has reached a serious loss of profits for three years.

1. The harm of the epidemicQuanjude, as a catering industry and food sales organization, has been shut down during the epidemic period in order to prevent people from eating in the store or contact with infection. In addition, the profitability of this brand in recent years is not very high, the products are relatively old, and the innovation is also insufficient, and most of them do not meet the needs of young people. The original trouble, coupled with the harm of the epidemic, led to the negative profitability of Quanjude, which was originally profitable, and the company has been completely affected.

Second, the self-help of enterprises At the present time, in fact, Beijing has completely opened up the catering industry. However, some people are still afraid of the epidemic, which makes them afraid to eat in restaurants. Therefore, in order to ensure their own profits, the company opened the online Meituan service, and implemented the unification of production, the unification of the first product, and even canceled the service fee of the restaurant, and found that the standard of eating has been lowered.

Moreover, the online Meituan service can actually be used to reach many places, which is also in line with the consumption form of young people today.

After such an epidemic, Quanjude may be the rebirth of the enterprise, and the company will enhance its operations to make the industry develop better and better, and it will not lose profits like that. Dreaming.