Who knows what the definition of a joint venture independent brand is?

Reply 5 At present, domestic independent brand brands rely on low-cost models to dominate most of the low-income group market in small and medium-sized cities, such as Chery, Geely, Great Wall, BYD, etc., in the face of an increasingly complex market competition environment, joint venture car companies also covet these markets, so the independent brand of joint venture cars will become a platform for joint venture car manufacturers to penetrate the 3rd, 4th and 5th tier cities. The joint venture automaker's own brand combines foreign automotive technology with local low-price strategy, and is a direct and strong competitor to domestic domestic brands. In terms of quality, it should not be too far behind, except that some parts may be replaced due to cost reasons, the core technology and assembly means and even the quality requirement system are basically the same, compared with the pure domestic independent brand, it is understandable that the mechanical properties and assembly quality are slightly better, but this gap will not be very large.

Joint venture independent brands mainly refer to the domestic automobile joint venture company through the purchase and introduction of foreign product technology platforms, and on this basis, the redevelopment of brands and models whose intellectual property rights belong to the joint venture company. Guangqi Honda's concept, Shanghai GM-Wuling's Baojun, and Dongfeng Nissan's Venucia are all pioneers of this model, and other joint venture brands will basically adopt this model. In terms of brand positioning, the joint venture independent brand will be quite different from the leading brand of the existing joint venture, which is ultimately reflected in the first-class, product positioning and regional market, the joint venture independent brand products are generally positioned low, focusing on cost performance, and the existing traditional "independent brand" will be short-handed.

With the support of mature technology and joint venture brands and channels, its competitiveness cannot be underestimated, and it will be easy to find a market in second- and third-tier cities. From a period of time, joint ventures are likely to restrict the growth prospects of "independent brands", and even squeeze the living space of "independent brands".

Take out your own brand and use it in a joint venture, haha, in other words, if you are a joint venture party, you can use the brand, most of China's cars are this routine, there is a brand, there is no technology.

It should be the introduction of foreign technology development platform to create its own brand, which is neither a strict "independent brand" nor a complete "foreign brand", but a brand between the two.

Own brand car engines.

The system is richer and smarter than the car joint venture brand. In terms of rich content, the joint venture brand has always been conservative: the UI is simple and the functions are single.

First, the interface operation is stiff, and most mainstream brands can integrate the car machine in the independent camp.

System. If you use one sentence to describe autonomy and joint venture, perhaps it is the difference in the field of vehicle machinery, independent brands are more like win10 system, and most of the joint venture brands stay in win7.

In terms of 15-200,000 yuan, the independent brand and the joint venture brand are comparable, but when it comes to 100,000 yuan, the joint venture brand design mostly adopts a symmetrical layout and a suspended control panel.

That's how it's designed, and most of the interior materials are hard plastics due to cost factors. Self-owned brands are better interior design thinking, and they are willing to provide more high-grade soft materials to improve the sense of advancement. The configuration ladder between models will not be larger, which is also the reason why most independent brands improve their cost performance.

The quality of joint venture brands is much more stable than that of independent brands, which is true for 100,000 and 300,000. In addition to economy and fuel savings, the most critical factor for the joint venture brand is durability, and there is a gap between the two levels. A very important reason why joint venture brands are higher than independent brands is that the brand premium.

It's like Audi. On the same platform, the Touareg is higher than the Volkswagen logo.

The same is true for joint venture brands and independent brands. In addition, foreign capital needs to charge a brand fee, and the fee is not low, which has become a problem. From this point of view, in fact, consumers spend extra money on this foreign brand, they don't get much benefit, and the joint venture brand is also produced in China.

Most people buy a car just for a means of transportation, from the perspective of practicality and cost performance, many people will choose a joint venture car when buying a car.

In everyone's opinion, the joint venture car is not only more reliable, but also has outstanding performance, fewer defects, and a good reputation. Therefore, buying a joint venture car is buying a car without worry.

The way of manufacturing products is different, the cost is different, the cost performance is different, the brand of the vehicle is different, there are differences in all aspects, and the models of the vehicles are different, and there will be different marketing models.

The differences between joint venture brands and independent brands include different manufacturing processes, different brand awareness, different after-sales services, and different configurations.

The difference is that the impact on society is different, the people who buy are different, the audience is different, the mass base is different, and the purchasing power of the masses is different.

Brand joint ventures mainly refer to the redevelopment of brands and models whose intellectual property rights belong to the joint venture company by purchasing and introducing foreign product technology platforms by domestic automobile joint ventures. Foreign technology, talents, and brands provide assembly in China, but the core technology is still mastered by foreign countries.

In terms of brand positioning, the joint venture independent brand will be quite different from the leading brand of the existing joint venture, which will ultimately be reflected in the product positioning and regional market. The joint venture independent brand products are generally positioned low, focusing on cost performance, and will compete with the existing traditional "independent brands" of Ranwang in China. With the support of mature technology and joint venture brands and channels, its competitiveness should not be underestimated, and it will be easy to find a market in the second and third tier cities and township markets.

For a period of time, joint ventures are likely to restrict the growth prospects of domestic "independent brands", and even squeeze the survival of domestic "independent brands". Most of the joint venture independent brands are the replacement models of the joint venture car, so it is very affordable for consumers to buy such products. They can spend money from their own domestic brands to buy "joint venture cars" with excellent technology and quality.

The joint venture brands belonging to the FAW Group include FAW-Volkswagen Qiju, FAW Audi, FAW Mazda (all made in Changchun, Jilin Province) and FAW Toyota (manufactured in Changchun, Jilin Province, Tianjin and Chengdu, Sichuan Province, respectively). The joint venture brands belonging to Dongfeng Motor Group include Dongfeng Citroen, Dongfeng Peugeot, Dongfeng Honda (all made in Wuhan, Hubei), Dongfeng Nissan (made in Guangzhou, Guangdong), Dongfeng Dayue Kia (made in Yancheng, Jiangsu), Dongfeng Fengxing (made in Liuzhou, Guangxi), and Dongfeng Zhengzhou Nissan (made in Zhengzhou, Henan). SAIC Group's joint venture brands include Shanghai Volkswagen, Shanghai Volkswagen Skoda, Shanghai GM, Shanghai GM Chevrolet (all produced in Shanghai) and Shanghai GM-Wuling (produced in Shanghai and Liuzhou, Guangxi, respectively).

BAIC Group's joint venture brands include Beijing Jeep, Beijing Benz Chrysler, and Beijing Hyundai, all of which are made in Beijing. GAC Group's joint venture brands include Guangzhou Honda and Guangzhou Toyota (both made in Guangzhou). Brilliance Auto Group's joint venture brands include BMW Brilliance and Brilliance Jinbei (both made in Shenyang).

Changan Automobile Group's joint venture brands include Changan Ford, Changan Suzuki (all made in Chongqing), Changan Mazda and Changan Ford Volvo (both made in Chongqing and Nanjing, Jiangsu).

Millions of car purchase subsidies.

The so-called joint venture autonomy refers to a way in which a joint venture develops and owns a brand or product with independent intellectual property rights.

Joint venture autonomy is still a very new concept, and there are currently three joint venture autonomy models in China.

The first is that the joint venture company purchases and introduces foreign product technology platforms, and on this basis, re-develops brands and models whose intellectual property rights belong to the joint venture company. Some of the more successful examples in the industry are Guangqi Honda's concept, Dongfeng Nissan's Venucia, and Shanghai GM-Wuling's Baojun, which can be said to be the most thoroughly autonomous model.

The second is that the joint venture company does not come forward directly, but the foreign partner provides a technology platform to the Chinese parent company, and the Chinese side creates its own brand and products based on this technology platform. For example, FAW Car's "Besturn", Dongfeng Motor's "Shenlong" and GAC Group's "Trumpchi".

The third model is to re-plan and establish a new brand, which is more in line with industrial policies, but at the same time it will take a lot of risks. This model is based on the joint venture's own technology research and development center, according to the market demand to develop models with foreign brand logos. For example, FAW-Volkswagen's "New Bora", Shanghai Volkswagen's "Lavida", and Shanghai GM's "New Sail".

As for what is a joint venture independent brand, it is nothing more than to establish an independent brand in the joint venture car company, and use the backward platform of foreign capital to create the so-called independent "national car".

The joint venture is a car unilaterally launched by a Chinese automaker. In fact, it is the technology that has been eliminated abroad that has been picked up and used.

At present, there are three main joint venture independent brands that have been released in China, which are Guangqi Honda's "Concept", Dongfeng Nissan's "Venucia" and Shanghai GM-Wuling's "Baojun".

"Concept" is the first independent brand of China's joint venture, which was announced by Guangqi Honda at the 2008 Beijing International Auto Show, and the first concept car was released at the same time; Subsequently, the second concept car (roadster) was unveiled at the Guangzhou Auto Show in April 2008. In April 2010, the company unveiled its third concept car at the Beijing Motor Show. Finally, at the Guangzhou Auto Show in December 2010, Guangqi Honda unveiled the concept's first production car, the S1. Since then, the "concept" and the "H" brand have coexisted, and Guangqi Honda has entered the era of dual-brand operation. After the S1, Guangqi Honda will also develop SUVs, MPVs, and sports cars to complement existing Honda brand models.

Personal understanding: imported brand refers to the product is developed and produced by foreign countries alone; Joint venture brand refers to the creation of a brand by Sino-foreign cooperation, such as joint investment by both parties and joint research and development by scientific researchers; The independent brand is from the capital, technology, from R & D to production all have their own completion.