How has Microsoft evolved? What kind of marketing is it?

Optimized by DOS for easy operation, strategy monopoly system market.

Summary. Hello, Microsoft's business strategy is to find the biggest business opportunities, and when the business opportunities are proven, imitate and surpass the competition.

Hello, Microsoft's business strategy is to find the biggest business opportunities, and when the business opportunities are proven, imitate and surpass the competition.

Microsoft started with the Windows operating system in the computer era; In the mobile Internet, Microsoft tried to extend the Windows system to mobile phones, but failed in the fight against Android and iOS; After the new CEO Nade Zen Lunla took office in 2014, Microsoft took the cloud as the core, and the main aspects include cloud hardware services (Azure cloud hosts, cloud disks, etc.), cloud software services (Office 365, Dynamics, etc.).

What about its marketing strategy and brand strategy?

Marketing strategy. Playing with the "Standard" Strategy"Standard" is a crucial marketing strategy in the competition for software supply. If a software product is built on a standard that is gradually losing the market, no matter how good its quality and functionality are, and how good it is, it will still lose the market.

On the other hand, if a software product becomes the market standard in the competition, even if it itself is suboptimal, it can still be widely accepted by users and earn high profits. Microsoft is well aware that "standards are the first marketing element, and ** is the second marketing element", so the ten pillars attach importance to the breaking and standing competition of standards. There are three main ways Microsoft plays with the standard strategy:

Preemptive, consolidate, and expand standards. Popular", such a self-touting advertising slogan can not only cause extreme uneasiness among opponents, but importantly, it is very conducive to the establishment of a foundation. Teasers are a method that Microsoft is trendy to use in the competition when it comes to standards.

Since software development must go through debugging and improvement before it can be listed after the initial completion, there is often a "period of stay" from the basic completion of development to listing. As a result, the preview plays a key role in attracting the attention of users, and it can freeze the sales of competing Jian Ying's rivals to a considerable extent, leaving hesitant users to become their own user base. Bill Gates has often appeared on ** to introduce Microsoft's latest plans, which are intended to strengthen the teaser.

Voiceover: It's hard for you to use piracy with an antivirus, not to mention Microsoft's system (if Microsoft doesn't want to use it for you, you can't use anything) XP piracy was all the rage back then, and there should be evidence that Microsoft secretly released it, why did Microsoft do it? What are the benefits of him doing so?

1.Piracy contributes to the field share of the Windows system, and the advantage of Windows is its graphical operating environment and good support for games. If Microsoft completely cracks down on piracy in China, the result is that some pirate users will turn to its competitors such as Apple's Snow Leopard, open source Linux, etc., isn't this pushing its own potential customers to others (you are used to Windows and you will switch to other systems).

2.You install Microsoft's system, you can not use his software (IE, Windows Media Player, Office) Some of these software are free, some are charged, free you do not guarantee that he has no competitors will not charge, and you can have piracy for a fee, which is also what Microsoft is happy to see (Kingsoft's WPS is the largest office software in China when there is no piracy in Office, but now no one uses it for free, because what?) You're used to office, and piracy is free anyway) But after you use it, after you get used to it, your company can't use it (who in the company will linux in addition to IT, who will use other software) but the company can't use piracy (large companies use piracy, Microsoft is happier to see it, and it will file a lawsuit in court, which is millions) So, Microsoft's big customers are guaranteed.

3.When everyone is used to Microsoft's system, it is impossible for a big PC manufacturer like Lenovo, HP, and Dell not to pre-install Windows.

The above is why Microsoft is not really anti-piracy, and even encourages piracy. Under Microsoft's piracy marketing strategy, it is conceivable how difficult the development of China's software industry is. Please try not to use software that you don't use unless Microsoft, like browsers, you can use firefox and so on.

If you have your own personal computer, maybe it uses Microsoft's operating system, some kind of Windows software. When Microsoft first designed Windows software many years ago, it applied for and received the copyright granted by the policy. Copyright gives Microsoft the exclusive right to manufacture and sell the Windows operating system.

So, if a person wants to buy Windows software, he has no choice but to give Microsoft the nearly $100 it decided to charge for such a product. It can be said that Microsoft has a monopoly in the Windows software market.

Microsoft's business decisions cannot be properly described using the business behavior model we propose in Chapter 14. In that chapter, we analyzed the competitive market, where there are many companies that offer essentially the same products, so that each one has little influence on what it gets. In contrast, a monopolist like Microsoft has no close competitors and, therefore, can influence the market for its products**.

The competitor is the recipient, while the monopoly is the formulator.

In this chapter, we examine the implications of this market power. We will illustrate that market forces have changed the relationship between firms** and their costs. Competitors take the quality of their products as a given and choose the supply quantity so that the price index is equal to the marginal cost.

In contrast, the monopolist charges more than the marginal cost. This result is obviously true in the case of Microsoft Windows software. The marginal cost of Windows software — the extra cost that Microsoft would have incurred by copying its program to another disk — was only a few dollars.

The market** for Windows software is many times its marginal cost.