The history of ASUS, a brief introduction to the history of ASUS

From a professional private label to an international 3C brand that sells the world, ASUS has always adhered to uncompromising quality and innovation.

In Chinese, the name is named "Huarenzhishuo", and the English name is inspired by the Pegasus in the Greek god staring at the tales, which symbolizes the image of holiness, perfection and innocence, and represents ASUS's spirit of never slacking off and pursuing excellence.

About ASUS The founders of ASUS are Tong Zixian, Xie Weiqi, Xu Shichang and Liao Minxiong, and the current chairman is Shi Chongtang.

The company is located in Beitou District, Beibei City, Taiwan.

In 2009, it ranked 436th in the Fortune ranking of the world's 500 largest companies.

With more than 100,000 employees in more than 20 countries and regions around the world, ASUS has built itself into an information industry giant with a revenue of more than $16.5 billion.

With the ambition of becoming the "pride of the Chinese", ASUS has crossed the sea from Taiwan Province to bring motherboards, graphics cards, ADSL modem, cable modem, and wireless network products to the first place in the world, with game OEM manufacturing ranking second, and notebook computers and optical storage products also ranking fourth.

According to statistics, ASUS has accumulated motherboard sales so far, and one out of every three personal computers in the world has installed ASUS stupid motherboards.

That's the equivalent of every heartbeat, and a proud ASUS motherboard is sold. Reference.

On April 1, 1989, Xu Shichang, Tong Zixian, Liao Minxiong, Xie Weiqi, and four former colleagues started their own entrepreneurial road with the raised NT$10 million (about RMB 2.5 million) Lu Qin.

At the beginning of the business, the entrepreneurs of ASUS put the company's initial breakthrough point in the design and manufacture of computer motherboards, which were not favored by most people.

In the market environment at that time, the design and manufacture of computer motherboards was a small business that many large enterprises did not care about, and the people of Iwasaki were not optimistic about its future development.

However, ASUS entrepreneurs have seen the huge potential of computer motherboards, especially high-quality computer motherboards, from the broad market prospects of PCs.

When you see an opportunity, you have to be able to seize it.

In order to stand out from the market, ASUS, which has just been founded and has no fame, has taken a seemingly ordinary approach - positioning its products as "high-quality" to distinguish itself from other brands in the market.

Soon, ASUS opened up its influence in the market with its almost demanding pursuit of product quality, leading R&D technology and rapid market response speed, and then established a global market reputation of "ASUS quality is rock-solid".

In the past 14 years, ASUS has developed into a global conglomerate with 11 branches in the Americas, Europe and Asia, as well as a marketing network covering the entire market.

At present, ASUS has about 40,000 employees around the world, including 330,000 employees at ASUS's factory in Suzhou Industrial Park.

In 2002, the turnover of the entire ASUS group reached 27.3 billion yuan, and sales in 2003 are expected to climb to NT$200 billion (about 50 billion yuan).

From 10 million to 200 billion, ASUS's achievements in 14 years are obvious to all.

In 1997, ASUS officially launched its own laptop to the market.

In 1998, the fledgling ASUS notebook set a leading world record - "ASUS notebooks operated smoothly for more than 700 days on Russia's Mir space station without any failures".

Under the influence of Chongben's pragmatic culture, ASUS has successfully extended the profound skills of motherboards and the persistent pursuit of quality to laptops.

In 2003, ASUS notebooks entered a period of rapid growth.

In addition to the top five in the world in terms of notebook computer production, a number of products such as S1N, M2N, Spinchchain M3N, and S200N have been well received by the market.

After 6 years of continuous exploration and accumulation, ASUS has established a complete set of laptop design, manufacturing, sales and service system, and ASUS notebooks have gradually grown into important products other than motherboards. Cosmetics.

As of the latest statistics in October 2003, the revenue of ASUS notebooks has reached 40% of the company's overall operating income, almost on par with the turnover of the motherboard.

ASUS was founded on April 1, 1989, which is also known as April Fool's Day, it is a very interesting company, the reason why it was founded on April Fool's Day is because there are four very good people, got together, pooled some money to establish ASUS. After 15 years of development, ASUS now occupies a high position in the industry. According to the Global 100 by Business Week, ASUS has been ranked among them since '98 and occupies a very good position, and in 2004 we even ranked 16th in the world.

In the past 15 years, ASUS has also achieved good results. In addition, our performance also has a very rapid growth, in 2003 our total profit was 27.3 billion yuan, now the performance has improved a lot compared with before, in 2003 we have grown 83%, to 50 billion yuan, in 2004 should be able to exceed 70 billion. ASUS's current growth is due to a simple, but useful, philosophy of pragmatism.

We believe that everything must have its foundation, and everyone should grasp the fundamental spirit of doing things and do it in a down-to-earth manner, and I think this is the concept of advocating the foundation and pragmatism that we emphasize.

In 2021, the "2021 Forbes Global 2000" list was released, and ASUS ranked 999th. [4]

On April 1, 1989, Xu Shichang, Tong Zixian, Liao Minxiong, Xie Weiqi, and four former colleagues started their own business with the raised NT$10 million (about RMB 2 million).

Since the end of 1996, motherboard OEM orders from international first-tier manufacturers have been flying to ASUS like snowflakes. In a short period of time, ASUS has grown like a wild horse, selling products all over the world, and quickly becoming the world's largest motherboard manufacturer.

In the days that followed, ASUS successively launched the first "onboard PBSDRAM solution", the first K7 motherboard, the first Pentium 4 motherboard, the first "onboard Gigabit LAN" motherboard, and so on. In the industry, ASUS motherboards are known as the "hard currency" of the market.

In 1997, ASUS officially launched its own laptop to the market, and since in its infancy, this ASUS product was thick and heavy. Tong Zixian, vice chairman of ASUS, recalled that many peers looked down on them and even laughed at them. Since ASUS's initial goal in the notebook field was very simple, although the shipment of this solid design, development and production of this product was small, because of the high unit price, low investment in production equipment, limited material preparation, and no overstock, the result was a small profit in the first year.

Generally speaking, it is impossible for a company to make a profit in two or three years when it enters the notebook industry.

On the morning of March 28, 2019, according to the American technology **techcrunch

ASUS is listed on the Taiwan Stock Exchange.

**：2357

Market capitalization (100 million): 2,080 (as of 2018 06 07).