How to understand the characteristics of design thinking and what is design thinking?

Experiential design thinking and creative thinking are both very valuable to me and allow me to be more flexible in dealing with different tasks. The difference between these two ways of thinking is: one is to solve the problem of product experience; One is to solve communication problems.

Today's designers or creatives need to have both.

Design thinking is the core thinking method of designers to deal with problems, which cultivates students to dig deep into the essence of the feast through appearances, take people as the center of thinking, and creatively analyze and solve problems from the goal or outcome.

Design under the guidance of design thinking emphasizes more on going deep into daily production or life, effectively entering the user group, understanding and feeling the user's lifestyle and needs, so as to provide a systematic basis and goal for design.

Stanford University.

Stanford University's Hasso Plattner Institute of Design (Stanford University) has created a concept that closely aligns with design thinking, offering a number of courses related to design thinking training in a variety of majors across the university, including engineering, business, medicine, etc., to enhance the creativity of students in all majors.

The Stanford School of Design, known as the "innovation hub", has also proposed a "5-stage" model for design thinking and methodology, which are empathy, definition, assumption, prototype, and testing. Trouser bend sedan car.

The concept based on design thinking is an integrated approach to problem solving, which is a serial solution to complex problems. This design process integrates traditional design thinking.

Visual thinking and social thinking encourage designers to solve problems through comprehensive thinking. It can promote designers to change from passive and hesitant thinking to active and decisive thinking, and can effectively improve thinking, social and emotional and other abilities.

Design thinking is an innovation process.

Design thinking is an innovative process that is inspired by empathy for the user, followed by ideation and implementation. Designed for many types of problems, in new product development, it is a means to guide and focus innovation, with the ultimate goal of driving sales and profit growth.

Design thinking enables teams to expand their ideas with deep insights into the problems faced by customers, while directing teams to focus on the best solutions. By testing prototypes with clients, customer feedback is incorporated into subsequent iterations and allows cross-functional design teams to question their original assumptions from a user experience perspective.

Characteristics of design thinking

1. Customer empathy – put in their shoes.

2. Customer interaction at all levels of the customer journey.

3. Iterate through prototyping and soliciting customer feedback.

4. Expand the scope of possible solutions by allowing discovery.

5. Enable designers to focus on the best product ideas.

6. Innovation at the intersection of values, technical capabilities and commercial viability.

Benefits of Design Thinking:

Design thinking brings benefits to the practice of the process, customer satisfaction, and the fit between the product and the market. Build products around the customer experience, based on observation and careful analysis of issues and needs, reducing downstream issues and reducing support costs.

There are also intrinsic benefits to design thinking, as new product ideas are more identified across the organization because they are cross-functional, and the structured nature of the process reduces the guesswork around new products.

Design thinking is an innovative approach to solving complex problems that uses the designer's understanding and methods to match technical feasibility, business strategies and user needs, thereby transforming them into customer value and market opportunities. As a way of thinking, it is generally regarded as having the nature of comprehensive processing ability, the ability to understand the context in which problems arise, the ability to generate insights and solutions, and the ability to rationally analyze and find the most appropriate solutions.

Design thinking has become a buzzword in contemporary design and engineering techniques, as well as in business activities and management, and it can be applied more broadly to describe a unique "creative thinking in action" approach, which is increasingly influential in the field of education and training in the 21st century. Experiential learning of design thinking is to understand the perspective of designers to deal with problems, understand the ideation methods and processes used by designers to solve problems, so that individuals and even the whole organization can better connect and stimulate the innovative ideation process, so as to achieve a higher level of innovation, in order to establish a unique advantage in today's competitive global economic environment.