Why was Xiaomi, which had unlimited scenery back then, surpassed by OPPO and vivo

At that time, Xiaomi and Huawei both announced that they were the first domestic mobile phone sales, although it is not easy to say who is the first third-party company, but at that time, Huawei and Xiaomi's sales were the top two There was no dispute, at that time, OPPO and vivo were not in the top three.

But the good times didn't last long, and soon Xiaomi fell out of the top three in sales, while OPPO and vivo both entered the top three, and so far Xiaomi's domestic shipments have still not surpassed OPPO and vivo.

Some netizens attributed Xiaomi's overtaking by the blue-green factory to Xiaomi's shortage of goods (hunger marketing) and monkey play. So the question is, if Xiaomi has enough shipments and doesn't play monkeys, will it be surpassed by the blue-green factory?

1 Xiaomi's sales decline is indeed related to the lack of supply at that time, and the monkey to hunger marketing, but it is not the essential reason. Although Xiaomi phones are very cost-effective, each time the hunger marketing leads to very few people who can buy them, so a large number of people turn to buy other phones. Even if Xiaomi achieves enough shipments and does not play monkey, it will still be surpassed by OPPO and vivo, in essence, the quality of Xiaomi's products at that time is not only a problem, Lei Jun's re-mastering of Xiaomi's technology and products is proof.

2. Channel bottlenecks. OPPO and vivo's biggest advantage lies in offline channels, and behind the huge offline channels is their matching supply. With the support of this channel and supply volume, OPPO and vivo have surpassed Xiaomi's sales results.

If the corresponding Xiaomi mobile phone only provides enough shipments, then the purchase channel is still a problem, you must know that there are still many people who like to buy mobile phones in physical stores.

And Xiaomi only began to strengthen offline channels later, and online channels were squeezed by Huawei, especially the Honor brand. The proportion of online sales has shrunk rapidly, and offline channels have been unable to open the way for a long time, so it is no wonder that Xiaomi's sales have not declined.

3. After-sales service is not even better. After enough sales, after-sales is a big problem, the problem of Xiaomi mobile phones has always been high in the industry, but Xiaomi's offline channels are very limited, and they are not in the same order of magnitude as the blue-green factory. Therefore, if there is a quality problem after buying a Xiaomi mobile phone, it is difficult to carry out the corresponding after-sales service, and it can only be sent back for warranty, and during this period, it will fall into a situation where there is no mobile phone.

And oppo、vivo don't have to worry at all,The strength of offline channels guarantees the perfection of after-sales service,You can find their after-sales service stores in every city,It's very reassuring。

4 In fact, the technology of the blue-green plant is also good. In fact, the quality and technology of OV,It's very good,Although the technical accumulation can't be compared with Huawei,But compared with Huawei mobile phones, there is still a fight,It's still deeper than Xiaomi。

However, a year after falling out of the top five in sales, Xiaomi has returned to the top four in an instant, which is still quite powerful.

And, Lei Jun said that Xiaomi will return to the first place in national sales within 10 quarters, do you believe it?

In fact, the reason is easy to understand. For Xiaomi, it is a leading cost-effective internet brand in its own right. This is the keynote speech since the birth of its brand.

Therefore, whether it is Xiaomi itself or consumers who like Xiaomi, cost-effectiveness is their primary consideration when buying a Xiaomi phone. It can be said that Xiaomi does not want to make high-end products to some extent, but its brand image does not support it in making high-end products, or its brand tone is not suitable for high-end products. Huawei, OPPO and living organisms are different.

In terms of brand image and color tone, they are clearly superior to Xiaomi.

Of course, in addition to the brand factor, there is another very important reason why Xiaomi has not been able to enter the high-end market, and that is that its product strategy is wrong. For most brands, after the Xiaomi Mi Mix became famous and popular, most people would definitely choose to upgrade the Xiaomi Mi Mix series to a high-end flagship. However, Xiaomi did not do this.

In addition to the first generation of Xiaomi Mi Mix, Xiaomi's later Mi Mi Mi 2, Mi Mi Mi2S and Mi Mi Mi3 also lost the spirit of exploration of the Mi series and returned to the field of cost performance. It's shocking. If the Xiaomi Mi Mix is the company's attempt to break into the high-end segment, its recent Mix phones are a bit of a mess.

However, I must point out that Xiaomi is only a new generation player in the mobile phone business, and it is inferior to Huawei, OPPO and vivo in terms of technology accumulation and industrial chain integration. This is also the reason why the first product launched by Xiaomi has a high cost performance. Since Xiaomi does not seem to have anything else to offer other than a super good price, this could also happen to the current Xiaomi.

Yes, whether it's 18:9 fullscreen**, notch or diping, it's all fullscreen**, Xiaomi seems to be behind Huawei, OPPO and vivo. Perhaps this year's Xiaomi has been trying to innovate, but in terms of its strength, the Mi 8 8 Discovery Edition and the Mi Mix3 are what it can give us.

Because the appearance is not dominant, the system performance is not outstanding, and the performance (photography, game experience, etc.) is not as good as other brands.

1. Appearance. We know that whether it is a vivo mobile phone or an OPPO mobile phone, their appearance performance is indeed something that cannot be ignored in the current domestic mobile phone market. Take vivo mobile phone as an example, most people can clearly feel its appearance characteristics.

For example, vivo's S12 series.

2. System performance.

The reason why Xiaomi mobile phones attract many users, I think the MIUI system does occupy a great advantage. But we also know that the system performance of vivo phones and oppo phones is equally outstanding. For example, vivo has now launched its own new system, the OriginOS Ocean system, which has personalized features that allow users to freely choose the system that suits them, and there are also principle notices that allow us to cooperate with other software.

3. Performance. I think this skill not only includes the comprehensive game experience and smooth experience of the mobile phone, but also the imaging ability of the mobile phone. We know that the image performance of the current domestic mobile phones is very outstanding, in addition to Xiaomi mobile phones, vivo mobile phones, OPPO mobile phones are also excellent.

For example, vivo mobile phone, its latest flagship mobile phone X70 Pro, Zhonghua mobile phone and Zeiss image lens created by cooperation.

How to choose a phone:

In terms of hardware, mobile phones and computers all depend on the hardware level, and they can't be too backward in terms of performance, especially the CPU.

In terms of experience, it depends on the appearance, and the current design is basically the same glass back cover + metal frame or metal body design. There's also the screen size.,And then there's the system.,If you want to save trouble,Then choose Xiaomi Huawei.,There's also the charging interface.,If you buy a typec interface, you may not be able to borrow a charger.。

In terms of specific requirements, I like to take pictures, choose the main high-pixel ones, like to listen to songs, choose the main ones with good sound quality, etc.

Hello!Why is Xiaomi mobile phone not popular, why is Xiaomi mobile phone popular?It's because it's so hot, so there is nothing to do all of a sudden, just like a person when he is dying, just like that, he dies.

I personally think that there are several reasons why Xiaomi is not popular: 1, Xiaomi is broken, the maintenance cost is too expensive, too troublesome, Xiaomi mobile phones are said to have no own processing plant, but a lot of factory products are combined, such a model is to borrow other people's chickens to lay eggs, without a little initiative. When Xiaomi mobile phone first debuted, because of the thinness of the inner and outer screens together, the screen was broken slightly, the mobile phone was not used, almost half of the mobile phone money was gone for a screen, I used Xiaomi Mi Three, Xiaomi Mi Four was like this, although I didn't complain much, in my heart I actually greeted the eighteenth generation of Lei Jun's ancestors, the screen of Xiaomi Mi Four was broken twice, and 2 times I went to the provincial capital city to change the screen for professional after-sales, 1 time 950, 1 time 850, for Xiaomi I feel that I am quite hard.

2, Xiaomi is hard to find, although hunger marketing can cater to the appetite of Chinese, others can't grab me to grab it, but you starve the Chinese to death, who will buy your mobile phone. Xiaomi four don't want to use it,I don't know if it's going to come out of the Xiaomi Mi 5 or which one,I'm looking forward to it every day,Lei Jun's official Weibo said that it was a new machine in October,Well, wait until December, or no news,Later, it seems that the new machine came out in March of the second year,But it's not all Netcom,At that time, it was sad,Because the brother's Mi Si changed two screens,And the brother accidentally broke a corner,Later, I reluctantly used Redmi and other new machines to come out,It's not all Netcom in my heart,Ask Xiaomi customer service and get an answer。 If my brother uses millet again, I am afraid that he will starve to death.

3, at this time, Huawei and other mobile phones began to appear, and they were beautiful, the quality was no problem, and there was no need to grab it, and the brothers turned to glory with their hatred for Xiaomi. You may think that my brother is too loser and often changes his mobile phone, yes, my brother is like this, so I never buy Apple, but just like that, my brother's salary is beyond my means, I don't care about Xiaomi when I use Honor, and I haven't bought any Xiaomi products until now. Although my Xiaomi products are not small, and I have bought a lot for others, so the medals are a lot brighter, but I feel that Xiaomi has passed, and I don't have the heart to care about it anymore.

The above are some of the feelings of the younger brother, I don't know if it's right or not, the brother is the actual feeling to analyze.

The development of any enterprise will encounter bottlenecks, this is normal, it depends on how the enterprise does, being surpassed by others does not mean that it will decline, and surpassing others does not mean that it has been leading.

The product is updated quickly,The appearance is better,There is also OPPO and vivo advertising do a lot,You see that many of the sponsors of TV title sponsors are OPPO and vivo,The spokesperson Ming Quanxing is also a very popular star,There are always advertising spaces in shopping malls and streets,Always do live activities,Fame will naturally come up。

Because Xiaomi can be used as a hand warmer when playing games. I'm using Xiaomi,

Xiaomi's advantage is gone. ov spends more than one billion dollars in advertising every year, so the fame is getting bigger and bigger!

Mobile phones can be said to be an indispensable electronic product for everyone now. In the Internet society, no one can live without the Internet, and there are more and more low-headed people on the street. As for the choice of mobile phone brands, everyone is different, there are many choices of fashionable Apple mobile phones, some choose domestic Huawei, and some will choose cost-effective Xiaomi.

Mimix2s

Speaking of Xiaomi mobile phones, we have to mention that when Xiaomi 1s was hot, the ultra-high cost performance brought a large number of users to Xiaomi, to be honest, Xiaomi at that time was more famous than Apple. But why are there fewer and fewer people using Xiaomi now? On the contrary, there are more and more people who use OPPO and vivo configurations that are not high, but they are very expensive?

Xiaomi is not easy to buy.

Xiaomi Home. Walking on the street, you will find, especially in third- and fourth-tier cities, a few steps away is an OPPO and vivo store. The horn shook the sky all day long, jumping and jumping.

Although Xiaomi has a lot of Xiaomi Homes, compared with OPPO and vivo's offline physical stores, there are too many less. Some people are reluctant to go too far to buy a mobile phone, or they are not willing to wait for online purchases, so they choose to buy OPPO and vivo in stores.

Marketing of OPPO and vivo.

vivo x21

I have to say that OPPO and vivo's marketing is indeed too powerful, and there are various celebrity endorsements online, and many people may not buy this brand for mobile phones, but for the spokesperson.

OPPO store.

The offline strategy of OPPO and vivo is to make profits for shop owners and clerks. Many hypermarkets actually have various brands of mobile phones, but there are oppo and vivo at the door, like a specialty store, and as soon as you enter the shopping guide, you will start to recommend oppo and vivo. Why?

Because these two brands have big profits and high commissions.

OPPO store.

There are also some people who choose this brand because they are recommended by acquaintances, and it can be a few hundred yuan cheaper than the official price, but as everyone knows, this is actually similar to Tencent Games. That's right, I lost, you earned, and I lost the richest man.

OPPO and vivo do have their outstanding points.

oppo r15

We can't always say that people are not good, after all, so many people are unhappy when they use it. OPPO、vivo's main focus is young and fashionable,It looks like an apple,**It is cheaper than Apple,The main beauty license is a big attraction for girls。

Friends, buying a mobile phone is like buying a computer. Can't just look at the display pretty' important from time to time host, what do you think?