How many years has the Adidas brand been around until now???

Adidas Short History:

In 1925, in a small village in Germany, the world first touched Adidas. There, in a small village called Herzogenaurach, 12 miles northwest of Nuremberg, the simple three-line sign was brought to life by Adolf Adi Darles, the father of Adidas. Recognizing the performance requirements of athletes, Adi founded the Dales Brothers Sneaker Factory with his brother Rudolph.

In the beginning, the factory was small, producing soccer and running shoes, and ironically, Adidas has become a household name for these two products.

Due to different philosophies, Adi and his brother Rudolph finally chose to break up. In 1949, the two split the factory in two. On the basis of the original factory, Adidas was registered in 1949.

Adidas is currently the largest sneaker manufacturer in Europe. As the world's second largest manufacturer, its products are sold in more than 200 countries around the world. In 1994 alone, Adidas' total sales revenue reached $3 billion.

At the end of 1995, Adidas went to the public with its **. It was a great success, and Adidas continues its international ** process. In the first half of 1997, Adidas announced a staggering 40% increase in its online sales.

In 2005, Adidas released another rumor that it would acquire Reebok.

The Dales family has an excellent pedigree in shoemaking. Adi's brother, Rudolf Darez, founded his own company, Puma, in 1948. After the separation, PUMA built on its former sister factories and thrived, and is now known all over the world.

And the other Adi Dares, coincidentally the grandson of Adidas' founder, also started his own shoe company, which focuses on wilderness adventures and outdoor shoes (which are not sold in China, and there is another brand called 81 shoe).

Adidas was born in 1925 in such a small place as Herzog Orach in Germany? It's been 83 years.

Adidas' influence in the Chinese market has declined, mainly due to problems with some brands and product quality. First of all, Adidas made some mistakes in expressing its attitude towards Chinese consumers, such as making it clear that it would not use Xinjiang long-staple cotton, which caused dissatisfaction and boycott among Chinese consumers. Secondly, domestic brands have invested heavily in R&D and product quality, which has greatly improved their competitiveness in the market, and Adidas' share of the Chinese market has been challenged.

However, there is no clear information that Adidas will withdraw from the Chinese market. Although Adidas' market influence in China has declined, China is still one of the largest consumer markets in the world, and no brand will easily abandon such a market. As a result, Adidas may adjust its market strategy in China to better adapt to the needs and changes of the Chinese market.

This is because Adidas' current brand building is not very good, and the quality of the shoes is not good, so many people choose to give up this brand; It is very likely that they will withdraw from the Chinese market.

The once beautiful Adidas.

Now the sales in the Chinese market are not very good, and I personally feel that soon he will withdraw from the Chinese market, because of some sports brands produced by China itself.

It's also very good.

As of 2020, Adi quietly has a total market capitalization of 100 million US dollars.

Adidas, a German manufacturer of sporting goods, is a member company of Adidas AG. Adidas is named after its founder, Adolf Adi Dassler, and in 1920 began producing footwear products in Herzogenaurach, near Nuremberg. On August 18, 1949, he was registered under the name of Adidas AG.

Adidas' clothing and sneaker designs usually have 3 parallel strips, which are also visible on its logo, and the 3 strips are the signature of Adidas.

Adidas is named after its founder, Adolf Adi Dassler, and in 1920 began producing footwear in Herzogenaurach, near Nuremberg. Registered on 18 August 1949 under the name Adidas AG.

Adidas' clothing and sneaker designs usually have 3 parallel strips, as well as on its logo, which is Adidas' signature. Adidas was originally founded by two brothers, but after parting ways, Adolf's older brother, Rudolf Dassler, opened the rival sports brand Puma.

In 1948, Mr. Adi Dassler, the founder of aidas, used the first three letters of his first name Adi and the first three letters of his surname (Dassler) to form "adidas" as a product brand and applied for registration; The following year, adidas' third-line trademark was launched.

adidas is a German sporting goods manufacturer and a member company of adidas AG. Adidas is named after its founder, Adolf Adi Dassler, and in 1920 began producing footwear products in Herzogenaurach, near Nuremberg. Registered on 18 August 1949 under the name Adidas AG.

Adidas clothing and sneaker designs usually have 3 parallel strips, as well as on its logo, which is a feature of Adidas. Adidas was originally opened by two brothers, but after parting ways, Adolf's older brother, Rudolf Dassler, opened the sports brand Puma.

On July 14, 2012, Adidas was investigated by the London Organising Committee for the payment of £10 a week to Cambodian garment factory workers who produced goods licensed for the London Olympics. On the morning of December 10, Beijing time, it was reported that at the beginning of 2016, Adidas will use an automated factory in Germany to produce running shoes. [1] In January 2018, Fortune magazine released the "2018 World's Most Admired Companies List", and Adidas ranked 42nd.

On March 14, 2018, Adidas released its financial report that its operating profit soared by 31% in 2017.

Chinese name: Adidas.

Foreign name: adidas

Company type: Sporting goods manufacturer.

Headquarters location: Germany.

Founder: Adolf Dassler.

Official website: factory inspection consultation: Weibo factory inspection agency, P&B, VBON

Corporate slogan: adidas is all in