The work content of the marketing specialist and his or her responsibilities

As one of the most common positions in the marketing department, the main responsibility of the marketing specialist is to implement a certain aspect of the company's marketing plan. For example, collect and analyze market information, dynamically assist in formulating and completing new product promotion plans, and complete various promotion activities around active brands, brand enhancement and brand development. Due to the different responsibilities of the marketing specialist in different companies and industries, the salary of this position can vary greatly.

The average annual salary for this position is around 34,000, and this value fluctuates depending on the nature of the company, work experience, education and even foreign language proficiency.

Responsibilities: According to the requirements of the product, formulate and organize the implementation of regular activities, holiday activities and other promotion plans, and participate in the planning and implementation of major promotion activities to achieve the best results.

Expertise: PR Communications; The ability to write and promote PR texts, and the ability to organize, plan, and implement PR activities.

Scope of business understanding: to understand the company's brand, strategy, product planning and promotion plan of various businesses, to understand the distribution and level of various types of ** (plane, network), and the basic situation of external company services.

Job Objectives (Permissions):

1. Grasp the company's public relations export to the first class;

2. Monitor and implement the implementation according to the established company brand public relations plan; Cooperate with the marketing manager to formulate and improve the product public relations promotion plan, and supervise the implementation of the public relations publicity plan;

3. Manage and deploy internal and external public relations resources, coordinate first-class relationships, and monitor peripheral company services.

Only charge you 100 points, absolutely you are satisfied**.

The job responsibilities of the marketing specialist are as follows:

Job Responsibilities: 1. Responsible for the planning and organization of major market activities.

2. Responsible for the collection of customer information.

3. Responsible for the drafting of marketing plans and programs.

4. Responsible for the establishment and classification management of the company's customer information.

5. Complete other tasks assigned by the marketing manager.

6. Responsible for the organization and publicity of the market.

Extended content: The responsibilities of the marketing specialist are required by the company.

Requirements: Job responsibilities: 1. Responsible for the planning and organization of major market activities; 2. Responsible for the collection of customer information. 3、

Responsible for the drafting of marketing plans and programs; 4. Responsible for the establishment and classification management of the company's customer information. 5. Complete the market

other tasks assigned by the manager; 6. Responsible for the organization and publicity of the market.

Requirements: Job responsibilities: 1. Responsible for the local customer development, contracting, daily relationship maintenance and sales of Alipay's new O2O business.

team building; 2. Conduct on-site inspections of local customers who intend to cooperate, sign contracts with customers who meet the requirements, and follow up.

Matters related to subsequent launches; 3. Analyze industry trends and collect relevant industry information; 4. Assist the company to expand related promotional activities.

Reference article: [Marketing Specialist Job Content|Job Responsibilities|What does a marketing specialist do].

According to the requirements of the product, formulate regular activities, holiday activities and other promotion plans and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the best results.

In foreign companies, the marketing department is the channel department, the brand department, and the promotion department, and its positions are usually market representatives, marketing directors, channel representatives, channel directors, channel managers, and marketing managers;

In state-owned enterprises, the market part is the brand management department, the first market investigation department, and the planning and implementation department.

The Marketing Specialist is located in the sales area and has the following responsibilities:

1. Assist the regional manager to plan the marketing plan of the region according to the company's requirements.

2. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities.

3. Carry out on-site supervision and inspection of the offices in the region for the development of the marketing theme activities required by the company.

4. Organize relevant personnel in the region to accept the best activities of each office.

5. Review the application and fee of each office in the region.

6. Assist the offices in the region to strengthen and standardize the management of basic work.

7. Collect market information and industry trends.

8. Complete the temporary tasks assigned by the company.

Requirements for a Marketing Specialist

Education and training: College degree or above in marketing and business management is generally required.

Work experience: To do marketing work, you need to have strong marketing planning ability and information analysis ability; It is necessary to have a comprehensive understanding of the operation of the product, sales channels, public relations and **; Possess well'language and communication skills; Conscientious and responsible for work, with excellent communication experience. At the same time, if you want to become a qualified and excellent marketing specialist, personal sensitivity to the industry market is essential, and then it is necessary to pay attention to the accumulation of information in ordinary times, only in this way can you provide fresh and unique market insights for enterprises.