How did KFC go global?

Summary. 2. There has been no mistake in the location of KFC's restaurant so far; KFC uses a complete, hands-on, and proven restaurant operation management system to maintain high-quality service.

The reasons why KFC is successful are as follows: 1. KFC has achieved localization very well, combining globalization and localization just right.

2. There has been no mistake in the location of KFC's restaurant so far; KFC uses a complete, hands-on, and proven restaurant operation management system to maintain high-quality service.

3. KFC knows how to adapt its products to local tastesIn addition to black meat chicken sandwiches and some of the "original recipes", American consumers will find that the menus of KFC restaurants in China rarely have foods they are familiar with, and there are plenty of local delicacies on the menus, such as egg tarts, shrimp burgers, and porridge (rice porridge).

KENTUCKY Fried Chicken KFC: An American multinational restaurant chain, as well as the world's second largest fast food and largest fried chicken chain, founded in Louisville, Kentucky in 1939 by Colonel Harland Sanders.

The story of KFC's founder is that on September 9, 1890, Harlan Sanders was born on a farm near Henryville, Indiana, USA. At the age of 40, Sandoz came to Kentucky and opened a Cobin gas station, because there were many customers coming and going, and seeing the hungry appearance of these people who traveled long distances, Sandoz had the idea of making some convenience food.

Sandoz introduced the prototype of KFC fried chicken, which became famous all over the world, and was warmly received due to its delicious taste and unique taste.

He studied the special ingredients of fried chicken (containing 11 herbs and spices) to create a thin, barely baked shell on the surface of the fried chicken, and the chicken was moist and delicious. The fried chicken recipe is still in use today, but the number of seasonings has increased to 40, and that's KFC's biggest secret**.

The story of KFC

By 1935, Sandoz's fried chicken was already famous. Kentucky Governor Ruby Lafont awarded him the rank of Kentucky Colonel in gratitude for his contributions to the state's diet, and people began to call him "Dear Colonel Sandoz" until now. With more and more customers, it is not easy to serve fried chicken quickly.

That's when he was inspired by a chance demonstration of a pressure cooker, which could drastically shorten the cooking time without burning the food, which was perfect for his fried chicken. In 1939, Sandoz bought a pressure cooker, and after experimenting with cooking stool pants on time, pressure and oil, he finally discovered a unique way to fry chicken.

The pressure-fried chicken was the most delicious fried chicken he'd ever tasted, and KFC Fried Chicken still uses this recipe to this day. But the outbreak of World War II turned the 66-year-old Sandoz from a respected colonel into a penniless pauper. To get out of his predicament, he suddenly remembered that he had sold fried chicken to a restaurant owner in Utah.

They paid Sandoz 5 cents for every chicken they sold, and Sandoz started his second venture. He took a pressure cooker, a 50-pound cooker, and drove his old Ford on the road. Dressed in a white suit, black bow, and dressed as a gentleman, the white-haired colonel stopped at the door of every hotel, from Kentucky to Ohio.

Sell fried chicken recipes, perform fried chicken Zheng Jian to the boss and clerks, and sell them the concession if they like fried chicken. But for two whole years, no one believed him, he was rejected 1009 times, and finally got a "okay" when he walked into a restaurant for the 1010th time.

The founder of Wallace Enterprise is China's "Hua Brothers" (Fuzhou Hua Huaiqing, Hua Huaiyu Brothers); McDonald's and KFC are both from the United States; Originating in the United States, Tex was acquired by China's Tingxin Group in 1996.

In 1930, Harlan, the founder of KFCSandoz opened a restaurant in his hometown of KFC in the United States. During this time, Sandoz devoted himself to researching new methods of fried chicken, and finally succeeded in inventing a secret recipe with 11 spices and unique cooking techniques, and its unique taste was very popular with customers, and the restaurant continued to do business day by day.

In recognition of his contributions to his hometown, KFC awarded him the honorary title of Colonel Sanders.

Colonel Sandoz, dressed in a suit, with white hair and a goatee, has become the best symbol of KFC's international brand.

Colonel Sanders' success began when he was 40 years old running a corbin gas station in KFC. In order to increase his revenue, he began to make his own snacks and serve them to passing tourists, whose reputation for cooking food attracted passing tourists, and the business has grown slowly and steadily. In parallel with his growing reputation, the then governor of KFC, Ruby Laffon, awarded him the rank of KFC Colonel in 1935 in recognition of his contributions to KFC dining.

The Colonel's most famous specialty dish is his elaborate invention of fried chicken. This is Deji's most popular product today, and it is prepared by the Colonel after ten years of research and use the miraculous eleven spice recipes that have been blended to make people taste and suck on their fingers.

The delicious fried chicken attracts many customers. However, the traditional method of fried chicken makes customers have to wait 30 minutes before they can enjoy the meal. By 1939, the problem was solved when the Colonel visited a pressure cooker display.

The Colonel bought a pressure cooker and went home, experimented with cooking time, pressure, and oil, and finally discovered a unique way to fry chicken. The pressure-fried chicken was the most delicious he'd ever tasted, and the KFC fried chicken still maintains the same pressure cooker recipe to this day.

The Colonel's career faced a crisis in the mid-1950s when the road next to his Sanders Cafe was blocked by a new highway, forcing him to sell the restaurant. The colonel was 66 years old at the time, but he felt that he was too young to live on social welfare payments, and this turned his career around.

The colonel set out on the road in his old 1946 Ford with his eleven spice recipes and his right-hand man, the pressure cooker. He traveled to restaurants in India, Ohio and KFC to explain the recipe and method of fried chicken to interested restaurants. The first licensed KFC restaurant in Salt Lake City was established in 1952.

Amazingly, in just five years, the Colonel has grown to a chain of 400 stores in the United States and Canada, which is the beginning of the franchise franchise in the world.

The founder of KFC is Harlan Sandoz. KFC, also known as "Kentucky Fried Chicken", referred to as KFC, was founded by Harlan Sandoz in 1952, mainly ** fried chicken, burgers, fries, rice bowls, egg tarts, soda and other high-calorie fast food.

Popular fried chicken in the world includes American-style fried chicken, Korean fried chicken, Thai-style fried chicken, Japanese-style fried chicken, Cantonese fried chicken, Hong Kong-style fried chicken, and many more.

Fried chicken is usually crispy in the coat or skin, and the chicken is tender and juicy, and the flavor can be salty, spicy, or sweet and sour depending on the seasoning style.

Fried chicken should be eaten in moderation, fried foods are usually higher in calories, fried chicken has higher calories than ordinary fried foods, and chicken lacks dietary fiber and other water-soluble vitamins.

As a foreign fast food, KFC has entered China for more than 30 years, and has developed nearly 6,000 chain stores so far. What is the magic of KFC that can develop to last for a long time?