What is the difference between a 3,000 trademark and a 30,000 trademark?

In the process of buying a trademark, many people always have certain doubts about the ** of the trademark, why the trademark only costs a few thousand yuan, but the trademark costs tens of thousands of dollars? In fact, this is all due to the lack of understanding of trademarks. There are many reasons for the low price of trademarks.

So what is the difference between a 5000 trademark and a 50000 trademark?

You might as well listen to Shangbiao tell a legendary story about the trademark of a company in Guangzhou, please see below:

After the bankruptcy of a company in Guangdong, the company's trademarks totaled more than 30 trademarks, which were sold on the judicial auction platform at a price of more than 9 times the starting price, and the transaction price was more than 5 million yuan. After the company went bankrupt, the trademark was auctioned for more than 5 million, which was enough to make the bankrupt company come back. This is the value of trademarks, maybe the trademark you have today will be able to exert its great value tomorrow.

Why is the value range of buying a trademark so large?

How do we assess the value of trademarks, and what are the essential differences between trademarks, from thousands to hundreds of thousands?

Class integrity of the trademark.

We know that trademarks have special properties, generally we will choose about 10 sub-items when registering trademarks, which limit your business scope, such as your registered clothing category, including sweaters, T-shirts, underwear, sweatshirts and other sub-categories. Therefore, if the trademark is usually less than 5 subclasses, we judge it as a residual mark. For the residual standard, even if the product name is good, it will not be expensive, and the general category is more comprehensive**usually more than 10,000, and the residual standard is usually a few thousand to more than 10,000.

Brand recognition of the trademark.

The name of the trademark is an important sign for consumers to distinguish the goods. We need to choose a trademark that is suitable for product positioning and easy to disseminate, which will be more conducive to our brand packaging. Therefore, the value of a trademark can vary greatly depending on the name of the trademark.

For example, a trademark with 2-3 words will be more expensive than a trademark with 4-5 words, the English mark will attract more attention, and the trademark with a certain reputation will be more valuable. Like the previous "iPad" trademark, Apple spent $60 million to buy it back.

The size of the market demand.

It has to be said that the impact of market demand on the value of trademarks is also very large, and the same trademarks are different in different categories. For example, the trademark "Hey Tea", many people know that it is made of tea at a glance, that is, 30 categories, and the value of the trademark is naturally high. If the trademark "Heytea" is registered in Class 3 skin care products or Class 9 computers, then the value of this trademark can be imagined to be depreciated.

To buy a trademark, enterprises still need to purchase it according to their own actual situation. The advantage of buying a trademark is that we can save more time, and some trademarks are very good, and it is difficult to apply for a good trademark, so it is better to have a ready-made high-quality trademark.

Nowadays, the great advantage of trademark is that it plays an important role in enterprise development and brand building. Having a registered trademark can not only promote the development of the enterprise, but also ensure that the legitimate rights and interests of the enterprise are not infringed upon by others. Currently, there are two ways to obtain a registered trademark, one is to register a trademark and the other is to purchase a trademark.

It may cost less than $2,000 to register a trademark, but it can cost tens of thousands or millions of dollars to purchase a trademark. The difference is several times, so is it really worth tens of thousands or even hundreds of thousands of dollars for a trademark? What is the difference between the two?

The following Bajie Intellectual Property Trademark Trading Network will explain to you whether it is worth buying a trademark?

1. Definition of Registered Trademark and Purchased Trademark.

Registered trademark: A registered trademark is owned by the registrant after being approved by the Trademark Office if the trademark registration information is complete, and the trademark has legal effect.

Purchase of a trademark: A trademark assignment, also known as the purchase of a trademark, is a trademark that is transferred to another person through a contract within the validity period.

2. The difference between a registered trademark and a purchased trademark.

Cost differences. Handling fee for registered trademark: 300 yuan.

Handling fee for purchasing trademarks: 500 yuan (thousands to millions of yuan for purchasing trademarks).

Trademark registration: 6-8 months (smooth).

Success rate: Registered trademarks: The latest data shows that the success rate of trademark registration is about 47%.

Trademark transfer: As long as the Bajie intellectual property trademark is marked, the success rate of transfer is generally 100%.

3. What are the precautions for trademark registration?

Trademark expiration date.

A registered trademark is valid for 10 years in China. If a trademark needs to be renewed after the expiration of its validity period, the renewal method shall be submitted 6 months before the expiration of the trademark. If the renewal period exceeds 6 months, the renewal period shall be 6 months.

Change of trademark registrant.

If the trademark registrant changes its name, address or deletes the designated goods, it shall go through the corresponding change procedures with the Trademark Office, otherwise it will be easily revoked.

Withdraw three. and where it has not been used for three consecutive years, it is to be revoked. Any unit or individual can apply to the Trademark Office for cancellation of a registered trademark.

Whether it is trademark registration or trademark purchase, enterprises or individuals need to pay attention to some preventive measures in time. The advantages of purchasing trademarks, Bajie intellectual property trademarks, have also been mentioned many times. For some businesses, buying a trademark is a shortcut to quickly owning a trademark, saving a lot of trouble in the process.

Of course, registering a trademark is also an option. Therefore, it is worth spending tens or hundreds of thousands of dollars to buy a business's trademark. After all, that's where it excels.

The above is the question of Bajie Intellectual Property Trademark Trading Network. Therefore, in order to ensure the efficiency of trademark transfer, we recommend that you choose Bajie Intellectual Property Trademark Transfer to ensure the smooth progress of trademark transfer.

Is it appropriate to buy a trademark for 30,000 yuan? The value of a trademark is not measured exclusively**, and the value of a trademark is uncertain and constantly changing. Many applicants feel that it is not worth spending money to buy a trademark through trademark transactions, and it is only a few hundred yuan to register a trademark, in fact, this is a misunderstanding, because although it is enough to buy a trademark, it is also very good.

Trademark transactions can be handled directly by the transferor and the transferor with relevant contract agreements and various documents directly to the local trademark offices, but because this work has a certain degree of professionalism, it requires strong legal knowledge, familiar with the handling process, and understanding the relevant regulations involved, so inexperienced people will need a long familiarization process and waste a lot of time.

There are many ways to trade trademarks, you can go directly to the State Trademark Office, or you can submit an application for trademark transfer through the online system of China Trademark Network, or entrust a state-recognized ** agency to handle it. If the trademark transfer materials are submitted to the trademark registration hall for trademark transactions: the trademark transfer fee needs to be paid according to the regulations of the Trademark Office, and the current trademark transfer fee given by the Trademark Office is 450 yuan.

Trademark transaction materials submitted by the trademark ** agency to the trademark registration hall for trademark transfer, the current trademark transfer method is more commonly used in the market, but also one of the ways to carry out the trademark transfer success rate is relatively high, the trademark transfer fee of this way needs to be paid according to the fee standard of the first institution, this part of the fee is included in the trademark transfer fee, and the transferor does not need to pay it twice.

Therefore, there is no specific standard for trademark transaction costs, mainly determined by the type and value of the trademark, if there is a demand for trademark transfer, Bajie deeply cultivates professional, quality services, takes intellectual property protection as the entry point, focuses on cultivating high-tech incubation of enterprises, counseling of specialized and special new enterprises, IPO intellectual property layout planning of science and technology enterprises, and builds a high-tech achievement transformation and high-quality intellectual property transaction service platform through scientific and technological research and development Internet tools.

Trademark purchase fee, trademark delivery and auction fee.

According to the market situation, the general domestic trademark transfer is in the range of thousands to tens of thousands, how much is a trademark worth, and if it is used for a long time, the well-known trademark is hundreds of thousands to hundreds of thousands. You can ask an intangible asset appraisal company or a professional trademark ** platform to evaluate the trademark and then make a transfer.

At the same time, popularity also directly determines the trademark transfer**. As the economy grows, people seem to be more sensitive to brands. A well-known brand will certainly make the product valuable and will also bring more customer traffic to the merchant.

Therefore, it is common sense that the trademark transfer of the highest reputation is high.

If the trademark name gives the impression of a deep banquet and too shallow, it will also affect the trademark transfer**. A good brand name often brings twice the result with half the effort to the promotion of the product. If the name of the trademark is good, it will leave a deep impression on people, and they will naturally pay more attention to its products, or they will also have a better impression of the goods.

Therefore, when buying a trademark, if the name is good, the trademark transfer may be much more expensive than the ordinary trademark.

When the Trademark Office approves the registered trademark, it also approves the goods or services that are restricted to the use of the trademark, and a registered trademark can correspond to up to ten goods or services. If the registered trademark transferred by the trademark is incomplete, and the trademark is a "residual mark" with a scope of use less than ten sub-items, the trademark purchase** will be relatively cheap. Therefore, the integrity of the trademark will also affect the trademark assignment**.

In addition to the question of how much a trademark is worth, there are many things that need to be paid attention to in the transfer transaction of a trademark, and you can consult for details.

Many companies may have such a question, why I only need a few hundred yuan to register a trademark, but I want to buy a trademark for tens of thousands of yuan, why there are so many differences. This is to start from the complexity of trademark registration, think about it, if you think of a favorite name to register a trademark, and finally find that someone has registered or is similar to the registered trademark, and finally rejected by the Trademark Office, are you sad, is it better to buy one?

It can also be compared to this, a registered trademark is like making a dish, first I have to purchase good ingredients, prepare well, open the oil pan, start frying, and if you don't know how to do it, you also need to use the recipe app, and the one made may not be delicious. Buying a trademark is like buying a dish, I just need to choose what I want to eat and pay for it.

For enterprises, time is money, it takes more than a year to register a trademark, and in the end it may not be able to come down, you say that it is chilling, but it is better to save worry and I go directly to buy a trademark, I can use it when I buy it, how much faster, the whole trademark transfer time is 6-8 months, compared with registration, saving half of the time.

In recent years, the rejection rate of trademark registration is getting higher and higher, many enterprises want to obtain the first choice of trademark are to buy trademarks, I found a good one I like, save time and worry, the success rate is also high, our trademark transfer network focuses on the intellectual property industry for 19 years, professional trademark ** people one-to-one service for you, choose the right trademark for your business.