Shopping guide skills What should a shopping guide do to make a big order

1. Sharp-eyed, observant of words and colors, customers try them on, and they lose them and push them twice. Get the style right, be sure to be bold and carry the style.

Before carrying out joint sales, we need to explore the potential needs of customers through observation and questioning, and shorten the distance between customers through chatting, so as to continuously discover customer needs. It is very important to observe in the process of terminal sales, to judge their needs by observing your target customers, when you are already familiar with the goods in the whole market, with first-class product knowledge. When you meet the needs of consumers and combine the two, your sales will be from the customer's point of view and provide customers with consultative services.

When the customer selects a single product, you need to immediately think of the product to match, only choose a product on behalf of the guest to go out and generally choose another match, what we need to do is to take the initiative, enthusiasm, and quickly come forward for the guest to match.

2. Teamwork, offensive, defensive and defensive strategies.

Twenty-eight partners, the main attacker personal service, the deputy attacker listens carefully, don't besiege the two people together as soon as they come up, believe in each other, let him go first, work as a team, and share the W-shaped dressing method of the sales staff).

3. Use chat to shorten the distance between customers and establish a sense of affinity with customers.

A glass of water service, Meitu sharing, Meitu photography, dreaming, accompaniment.

When our target customers are shopping with friends (companions), it is not wise to sell without ignoring the feelings of the customer's companions in the process of product recommendation and introduction. A smart salesperson not only knows how to please his peers, but also encourages him or her to give it a try when the time is right, and is idle anyway, which can not only gain the affirmation of his friends about the store, cultivate potential customers, but also actively promote joint sales.

When customers are very interested in several items, we can tell customers: bring two pieces to family and friends, now is the best discount, the opportunity is rare.

4. Carry out in-depth excavation according to the customer's occupation and consumption potential.

Big Single Core Thinking: What else can I add? Riga outside, plus inside, inside and outside together, what else can be added in the end?

Don't show customers only one product, the principle of "show three, sell two" is a fact that has been proven many times over the years. When you're able to show an average of three products to a customer, you're able to sell an average of two – your business will double when the store has ** campaigns, such as 50 free for every 200, buy 2 get 1 free, and so on. These are important measures to promote customer sales, as a shopping guide should lose no time in taking advantage of the opportunity of the store, reminding customers with an excited tone, and stimulating customers' purchase needs.

Learn to communicate and learn to find business opportunities from communication.

I'm a shopping guide at Midea.

In the five years of doing shopping guide work, I have constantly summarized the bits and pieces in the daily shopping guide, constantly strengthened the learning of product professional knowledge, and constantly learned the knowledge of the best skills, so as to transform from an ordinary salesperson to an experienced and confident shopping guide.

I deeply feel that although the shopping guide work is ordinary, it is very noble, it will be thousands of consumers and manufacturers between a colorful link, is the source of the company's development and growth.

Be a good shopping guide.

Here's what I learned:

First of all, it is necessary to be familiar with Midea's company, understand the company's background, and enhance self-confidence, so as to be invincible in the fierce market competition. Midea company is one of the largest household appliance enterprises in the country, at the same time is a diversified group company, the production of many varieties, and the general traditional enterprises are very different, the Midea company produces products with a high starting point, high technical content, strict quality inspection, is incomparable with other enterprises, and the company is strong, in the product can continue to adjust the structure, bring forth the new, in order to adapt to the ever-changing consumer market. In the daily life of the shopping guide, understanding these is of great help to the shopping guide work, so that they are more confident in the products they sell, and they can also subconsciously and invisibly pass this confidence to consumers, so that they have the confidence to trust the products produced by the company and buy and use it.

The second point: to have a comprehensive understanding of product knowledge, familiar with each of its different from other brands of selling points as a key point to promote, to make their products more distinctive, but also to understand the characteristics and functions of competing brand products, so that we know the other, in order to win a hundred battles, these in the usual weekly shopping guide, we often make exchanges and discussions, learn from each other's strengths, record some good experience to learn, and pass on their accumulated experience to everyone, so that everyone can get common progress and development together, So that our sales can be taken to the next level.

The third point: read more books on the best skills in your spare time, such as: "Consumer Psychology Light", "Marketing" and so on, understand the dynamics of the consumer market, be familiar with consumer psychology and be able to make corresponding decisions for different customers, know how to figure out customer psychology, grasp the appropriate marketing timing, impress consumers with wisdom and sincerity, develop more potential customers, integrate skilled product knowledge into certain shopping guide skills, and attract customers with a complete set of perfect product knowledge introduction. And know how to compare customers with competing brands, so that they can be clear-minded, develop strengths and avoid weaknesses, and seek truth from facts to compare functions and benefits, help customers make appropriate analysis and decision-making, and use integrity to infect customers, so that they trust you and you and the brand.

1. Smile service. In our service industry, a smile is essential, to smile from the heart, learn self-regulation, eliminate all unpleasant things at work, maintain a pleasant mood anytime and anywhere, create a harmonious and harmonious atmosphere, so that customers feel that there is no pressure to come to us.

2. Praise customers. When selling, we try to avoid the shortcomings of the customer, for example, when selling clothes, you can't say: you are too fat.

You're too short. You're too dark. To praise customers, we must find a good point of the customer to praise, not to brag indiscriminately, so that customers can feel our sincerity and be more likely to accept us.

3. Pay attention to image. The appearance is generous, the clothes are neat, the hair cannot be dyed with different colors, tied up in a ponytail, and the badge is worn neatly. Only one ring is allowed, no earrings. Remove bad breath and keep your mouth clean before going to work.

4. Patience. When customers buy goods, the shopping guide should listen to the customer's opinions enthusiastically and patiently, answer the customer's questions in detail, if we can not meet the needs of the customer, we should choose the most suitable customer for the introduction of the product, and try our best to make the customer satisfied. When encountering customers who return or exchange goods, they should ask in detail about the reasons for returning and exchanging goods, and carefully solve the return and exchange process.

If the product is damaged due to improper use by the customer and the product cannot be returned, it should be carefully explained to the customer and the customer should do their best to repair it so that the customer can be satisfied.

5. Quickly explore customer needs. When receiving customers, it is necessary to firmly grasp the psychology of customers and ask them about their needs. Some customers are loitering, at this time, we should give customers their own browsing space, not follow too closely, and respond appropriately in the places that customers do not understand, otherwise it will cause customer disgust.

6. Commodity knowledge. In the shopping guide process, some customers will ask a lot about the knowledge of the product, such as: What kind of material is this garment?

Is the cotton high? Will it fade? How should I wash it?

These are all things we must and should know. General commodity knowledge will be explained to us by the training teacher when we train, and we can also learn from some more experienced old employees, but with the rapid development of the market, our knowledge must also be updated with the market.

7. Market research. Some people say that market research is what the purchasing staff should do, and the shopping guide does not need to do it, which is very wrong, we are not only investigating other people's goods, ** activities, but also services. When conducting market research, we should immediately report to the purchasing personnel for the lack of goods, and we should immediately correct the normal Changling degree for those whose services are not in place, starting from ourselves, and should immediately write a detailed market research report after the investigation.