What is the difference between commercial value and non commercial value in design?

The design enhances people's aesthetic taste and conveys the yearning and pursuit of a better life with the first friend. The value of design is the value of business and the value of improvement and perfection that is closer to people's real life standards, and the value of the artist Lu is truth, goodness and beauty, giving people a sublimated emotional experience at the spiritual level.

The purpose of commercial design is to provide consumers with the artistic beauty of consumer services for commodity terminals] The author's point of view may not be quite the same as the annotations under the subject's Q&A, and I believe that the ultimate purpose of commercial design is to serve the end consumers of goods.

The original intention of business design is to meet people's consumption needs while changing and stipulating people's consumption behavior and commodity sales methods, so as to create value and realize the function of corporate commercial brand.

Commercial design is mainly reflected in the following points:

The first is the understanding and implementation of new business forms.

The second is to grasp and meet the needs of the major forms of commerce.

The third is the grasp and demand of each business.

Fourth, it is to grasp and understand the needs and habits of different consumers.

Commercial Design Leakage Content:

1. Design of commercial space;

2. Design of business planning;

3. Design of commercial layout;

4. Design of commercial circulation;

5. Principles of business layout;

6. Design of business development plans;

vii. Design of commercial operations;

8. The design of commercial review and the design of property management and equipment and facilities, etc.

Commercial design refers to serving the end consumers of goods, while meeting people's consumption needs, it also stipulates and changes people's consumption behavior and the sales model of goods, and creates commercial value for enterprises and brands.

Design should serve business goals.

A good design must have both aesthetic and commercial value, and these two factors must coexist to be called good. The level of the designer can be reflected in the process of balancing these two points, and the work produced by an excellent designer must be interpreted by constantly weighing these two points. This is more demanding for the designers themselves, but it also broadens the path for the career development of designers.

Although you are a commercial designer, it is possible that you simply do not understand what commercial design is. To understand this question, you first need to know what is the purpose of business design? The purpose of commercial design is to solve commercial problems, to implement on specific posters, to solve the problem of communication, to implement to the packaging, to solve the problem of selling goods, to implement to the specific brand symbol, is to solve the problem of reducing the cost of brand communication, convenient memory, with this fundamental standard to test your design, you will find that most of your design may be unqualified, there may be a small font, there may be confusion in the relationship between typesetting information, and it is possible that your packaging is placed in the terminal, It is not visible at all when it is blocked by the shelves.

So to make a poster, you need to have a communication mindset, the first priority of the poster is to spread the information, is the information relationship on your poster chaotic? Which should be enlarged, these amplified information should be wonderful, able to read clearly, which information is non-essential information, first sort out the information relationship and then talk about the so-called beauty, don't design for the sake of design.

Similarly, to do packaging, you have to have shelf thinking, what is shelf thinking? It is to understand that your products will be placed in the first place for sale in the future, and the goods of traditional channels may be placed in supermarkets for sale, so you must understand the rules of placing supermarket shelves, the height of the shelves, and the key commodity information on the packaging must not be blocked, which are the basic common sense of packaging design. Some people say that my packaging is put on the Internet for sale, is it not without shelf thinking, in fact, this is not the case, online sales, every big picture on the Internet, every detail page is the shelf of the product, when you open a treasure product column, a convincing product picture may be the driving force for you to click in to buy.