The aesthetic value of visual elements in graphic design

It's too abstract, this is your ** proposition, right?

The modeling elements include three parts: form, texture and color.

1. Form: refers to the appearance of things, or the form of expression under certain conditions. "Form" can be grasped, perceived, or, understood.

2. Texture refers to the texture structure of the surface of the object, that is, various criss-crossed, uneven, rough and smooth texture changes, which is to express people's feelings about the texture characteristics of the surface of the design object.

3. The color reproduces the object realistically and creates the effect of illusionary space. The study of color, which is based on scientific facts and requires precision and clarity in its systematization, will examine these fundamental features of color relations to see how they can help create form and meaning in the subject matter of a work of art.

Including form, texture, color.

Visual arts, refers to the use of certain materials, materials, technical techniques, to create works of art that can be appreciated by people, in a broad sense, sculpture, painting, photography and other art categories belong to its category, it is not only a variety of creative methods, modeling techniques are also very diverse.

In the process of establishing the video, the producer interprets the information into various units of different areas, called visual elements, and arranges the elements to form meaningful visual entries, which can be placed on the carrier to achieve the role of information transmission.

As the basic visual elements of visual communication, the application techniques and creative styles of points, lines, planes and bodies in visual communication design are diverse, and in order to make them more fully and more appropriate to serve the theme and content of design, it is necessary to excavate and refine the visual elements of design.

1] The British painter and sculptor William Hoggs once said that the central area of vision is limited, and the retinal ** concave is the only place with keen discrimination, but the area it covers is only a small part, and the rest of the visual area is less clear the farther away from the retinal ** concave, and he illustrates this point of view with a horizontal row of "A" letters.

The diagram shows that the eye looks at a row of letters "a" from the usual reading distance, and if the eye stays on any "a", the other letters will become blurred, and the place where the eye stays is called the visual focus.

According to this characteristic of the eye to observe things, the expressive characteristics of any static visual art seem to follow this visual law.

For example, the focus theory of sketch observation, the thematic area in painting creation, and the visual envy center in graphic design.

If we don't say it, if we arrange and combine the visual elements of graphic design, the visual focus is undoubtedly the first role.

In other words, it is the first landing point in visual browsing, the core of the layout information provision, and should have strong visual tension and visual impact.

Since it is the center of vision.

The characteristics of the visual elements it encounters are the strong opposites of other comprehensive information factors, and this opposition is based on the difference between the characteristics of other elements, and the greater the difference, the stronger the visual expansion.

The use of color should be bold, with a good match, there are many techniques, such as, gradient, disguise, specificity, contradiction, etc., the most important thing is to have a good foundation, more practice, see more successful cases, absorb good primary colors and techniques, it is also recommended that you read more composition books, the software industry to learn well, I also do graphic design, I hope to help you. 1. Emphasize the visual center and visual process.

2. Use strong contrast:

Brightness contrast, color contrast, purity contrast, composition position comparison, area size comparison, composition form contrast, etc. can all enhance the visual impact.

Design things cannot be conveyed in words, they need to be felt and understood.

It is recommended to learn in-depth plane composition + color composition. In the design, we will make use of the forms or laws summarized in the three major components. The composition is chaotic, the color of the branches, the words and the pattern of the luck of the bird are enabled.

You can refer to some books on graphic composition, typography and color design.

It can be said that graphic design belongs to visual design, because the so-called visual design is a kind of performance or title that conveys the concept and results of the blind planner to the people of Bepinyan through visual experience and resonates.

It contains logos, fonts, images, advertisements and other designs, and polishing these designs are mostly derived from graphic design, so there is not much difference between the two.