What are the skills and process of making a business plan?

This sample business plan is for the reference of business applicants. Applicants for entrepreneurship programs should be based on the actual situation of their own projects. Risks and countermeasures Main risks: (Please elaborate on the policy risks that may be encountered during the implementation of this project.)

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Business plan.

Step 1: The 9 Steps to a Successful Business Plan and the 7 Don'ts The 9 Steps and 7 Don'ts to a Successful Business Plan are probably the most important summary you've ever written for your company. Once you've been referred, you'll send it to the investor in the hope that you'll have the opportunity to meet with the investor and get the other investors interested.

An effective executive summary may include the following sections. 9 "Steps" 1Question:

What is the most urgent and important problem you're addressing? Or what are the opportunities you're targeting? 2.

Solution: How do you solve this problem or how do you seize the opportunity? 3.

Business model: Who are your customers and how do you make money? 4.

The Hidden Magic: How Can Your Company Make a Difference? 6.

Competitive Analysis: Who Are You Competing With? What are your advantages over your competitors?

7.What will your finances look like in the next three years?

What are the assumptions for achieving these **? 8.Team:

Who is on your team? What are their strengths? 9.

Current Situation and Future Plans: How is the company developing now? What are the key goals to be achieved in the near future?

An executive summary should not be longer than two pages because the purpose is to sell the business to others, not to describe it. If you need to sell more than two pages, your idea may not be good enough. Here are some tips to help you write a professional executive summary.

7 "Don'ts" Don't attach PPT: PPT should be reserved for face-to-face communication with investors, if you attach it to the email, it is likely to be counterproductive, and in the end you can only bury your chance. The word "patent" is used up to 1 time:

Step 1: Define the purpose and audience.

When you start working on a business plan, you should first clarify three questions: the use scenarios of the business plan, the audience of the business plan, and the topic of the business plan.

Step 2: Frame and refine the script.

Investors at this stage mainly look at the business model and entrepreneurial team. Therefore, the business plan at this stage focuses on market analysis, product and service model introduction, and team introduction.

Step 3: Refine and process the information.

The next thing to do is to refine and process the content in the manuscript. Data graphing, infographics, and focusing.

Step 4: Find the material.

Generally speaking, the materials required for a business plan include templates, **, icons, and fonts.

1. Executive Summary – This part is usually developed near the end of the business plan. Once the rest of the plan is fleshed out, this part will evolve into what is known as an "elevator talk", which the entrepreneur needs to describe in a short interaction. The section only needs a few paragraphs.

2. Vision and goals – This section mainly describes the vision of the enterprise.

The more specific the entrepreneur is in describing these issues, the more compelling the business plan will be. Investors are more likely to approve of the entire business plan if they truly understand the market needs identified by the entrepreneurs.

3. Market and Competitive Landscape - Reunion - This part mainly introduces your target market.

1. Summary of Implementation.

Second, the product introduction objectives.

3. Market and competition.

Fourth, financial planning.

5. Implementation plan.

You are good at making a business plan, you need the following steps:1Explain the business vision and goals.

To detail your company's main business and vision. You should ask the following questions: What is the product or service you are producing?

What is the target market? How do you want to grow your business? 2.

Do market analysis. Market analysis is an important step in understanding your target market and competitors. You'll need to include information about:

Market trends, customer needs, peer competition, industry size, etc. 3.Determine marketing and sales strategies.

Based on your market analysis, you'll need to determine how to market your product or service. You should search for the following questions: What marketing channel is best suited for your product or service?

How will you attract customers? How do you keep your customers loyal? 4.

Develop a financial plan. After describing your product or service and its target market, you'll need to create a financial plan that includes a profit model, costs, and a specific budget. 5.

Provide management and operational plans. You need to describe in detail the company's management structure, operating model, management personnel, etc. The above are the basic steps for making a business plan, which you can refer to and then adjust and supplement accordingly according to your business scenario.

The business plan practice includes the content of the business plan, personnel and organizational structure, marketing**, marketing strategy, etc.

First, the content of the business plan.

1. Summary of the plan.

The plan summary should generally include the following contents: company introduction, main products and business scope, market overview, marketing strategy, sales plan, production management plan, managers and their organization, financial plan, capital demand status, etc.

2. Product (service) introduction.

When evaluating an investment project, one of the most important questions for investors is whether and to what extent the venture's products, technologies, or services can solve real-life problems, or whether the venture's products (services) can help customers save money and increase revenue.

Second, the rotten personnel and organizational structure.

After having a product, the second step for entrepreneurs is to form a management team with combat effectiveness. The management of the enterprise should be complementary and team oriented.

Third, the market**.

When a company wants to develop a new product or expand into a new market, it must first go to market.

Fourth, marketing strategy.

Marketing is the most challenging part of business operation, and the main factors that affect marketing strategy are:

1. Characteristics of consumers.

2. Characteristics of the product.

3. The situation of the enterprise itself.

4. Factors in the market environment. In the end, it is the marketing cost and marketing effectiveness that affect the marketing strategy.

Where business plans are most likely to fail:

1. The description language is confusing and unclear, and the lengthy plan with a lot of nonsense is quickly and omitted (concise language and diagram description).

2. The business plan appears to be very unprofessional, such as the lack of basic data and the analysis is too simplistic; Or the data is not convincing, and some data that is far from the industry standard is come up.

3. There is no strong implementation of the group's project plan.

4. Only creativity, no practical experience and no detailed project plan.

5. The project plan with unclear definition of the plan objectives or difficult to measure the implementation of the objectives.

6. Describe the market and environment at length, and only explain the company's business types and goals later.

7. Too much emphasis on the advancement of technology or the creativity of products and services, while ignoring the implementation aspect, failing to clearly explain the business opportunities and execution capabilities, thinking that "success will come naturally".

8. There are many slogans in the plan, but the strategies and tactics formulated to achieve the goal are not described much.

9. Emphasizing the market capacity or production capacity of the face, but not clearly explaining how to sell their own products: only sales targets, no specific plans to achieve sales targets.

1. Project background

Give a brief description of the background of the project, which can be based on policies, markets, internal conditions, etc. (if the background of the project is simple, it can be explained in the project introduction).

2. Project Introduction

1. Company profile; (If you have not established a company to operate, you can skip it).

2. Product project description; Describe the core business such as products, solutions, and services.

3. R&D team Founding team: For projects with R&D needs and manufacturing needs, if the R&D team is strong, the R&D team can be explained separately, which is the core advantage of the project and the place where investors will focus on understanding.

4. Project highlights: such as: large market space, in line with policy trends, strong technical strength, rich supporting resources (funds, contacts, upstream and downstream resources, etc.), beneficial to the society, etc., as much as possible to tap the highlights of the project, but do not set it out of thin air.

Third, the profit model

The profit model is the content that investors are most concerned about, and it is important to explain the profit model clearly. In addition to the traditional product sales revenue, if the project has other profits**, it can be listed clearly. For example:

Product sales fees, equipment sales fees, raw material sales fees, brand franchise fees, technical service fees, policy subsidies and so on.

It is worth mentioning that project planners often ignore policy subsidy income when making business plans, the current domestic business environment is very good, all kinds of innovation and entrepreneurship policies, R & D subsidy policies, and preferential policies for key industries have been introduced.

Fourth, the progress of the project

Some projects may only be in the preparatory stage, when the progress is the completion of market research and project planning. The progress of the project can include the project investment (capital, manpower), product development stage, customer situation that has been docked, customer feedback, revenue generated (if any), etc.

Fifth, the way of cooperation

The simplest way to cooperate is how much capital investment is required for the project and how much equity can be provided. It can also be to seek resources to become shareholder, or to invest in capital resources, etc. In this way of cooperation, what is the return provided, what is the guarantee for investors, etc.

Sixth, the next step of the work plan

It is to tell investors how I will use this investment money to build a team, increase investment in technology, increase investment in advertising, expand sales channels, and so on. If you want to make the plan more detailed, you can write the three-year and five-year development plan of the project, the project profit plan, etc., in the business plan, so as to show that you have thought deeply about the project.