Mid Autumn Festival and National Day, how to do a good job in holiday marketing for Kurotakitaro mil

1. Find a good selling point for holiday marketing.

When it comes to the National Day, many bubble tea shops focus on "patriotism" and make a big fuss around "patriotism", and this kind of holiday marketing is easy to fall into "talking about things", although you will not be left behind, but it will not make you stand out in the same homogeneous content. Therefore, the bubble tea shop should be ingenious in holiday marketing, different from its competitors, and be able to achieve that no one has me, and everyone has me.

2. Find a good time for holiday marketing.

The key point of holiday marketing is to start in advance, make full use of people's anticipation of the happy mood and shopping psychology of the holiday, and release the big tricks you plan to hold back on the day of the festival a few days in advance, and you will find that the effect is at least half better.

3. Find good emotional points in holiday marketing.

In an era when material needs have been basically satisfied, in an era when overcapacity has become a problem, the demand for emotions has become an urgent need for every consumer. Festivals are all about emotion, and they are a unique condition for emotional marketing, and once you find the "emotional" points that resonate with consumers, you will be able to connect with them more deeply.

<>'s annual National Day Week is coming. Although I know that everyone can't hold back the ecstasy in their hearts, Thailand, Japan, Paris, Jeju Island, Maldives, and Hawaii have all been recorded in a small book.

However, as a person who has no money and can only stay at home, I warmly remind you: When you go out to hi, remember to post on Moments, and let you steal a picture and pretend to be traveling, okay? (As long as everyone gives a little love, the world will become a better world).

Ahem, let's get to the point of today. For the holiday marketing of our friends, WeChat people have not been idle and have developed a National Day marketing campaign - National Day Tourism (National Day Viral Marketing Tool).

Quiet and quiet! Please hear two sentences.

First of all, what is the National Day Tourism?

National Day Tourism is a national relay activity marketing application, and it is also a scene marketing application with strong communication ability developed by the micro-family platform for National Day marketing.

With the theme of National Day ** Week tourist hotspots, combined with interesting interactive games. "National Day Tourism" is an out-and-out flirtatious artifact.

Participating fans invite their friends to add to their travel mileage. The more invited, the farther the fans will get (and the dream of traveling the world will come true). Merchants will be rewarded based on the final ranking.

What are the marketing features of this app?

National Day Tourism", which belongs to the WeChat people's scene marketing application. The application is not only suitable for the National Day tourism hotspots, it is easy to attract the attention and participation of fans, and the activity has its own communication attributes, which is more likely to cause a first-class communication effect in the circle of friends. Good interaction, good experience, strong fun, and fan attraction and dissemination are not a problem!

Of course, in addition to this, it also has:

1.Premium customization, stress-free brand placement.

National Day Tourism", which supports comprehensive customization by merchants. From the game background** and sound effects, to the game icon materials and text styles, all of them can be replaced, uploaded and modified by merchants. (If you want to change it, you can change it!) )

Witty friends have discovered the hidden marketing tricks: this ingenious functional design, there is no pressure to implant brand advertising!

Not only that, "National Day Tourism" also has a logo display area and an organizer area. The brand promotion and implantation of this red fruit land is simply heartbroken and seamless.

1. Fit with the brand according to the characteristics of the event.

How to take advantage of marketing, tea drinkers must learn to choose! The brand coincides with the tone and temperament of the hot spot, and the joint promotion in the common target audience causes communication to achieve the effect of 1+0 1, which is the effect that should be taken advantage of.

2. Before doing activities, please gain insight into users.

It's useless to do a good marketing campaign, you need to gain insight into users. Without insight into users and understanding needs, it is just a self-congratulatory situation where the brand has spent a lot of money, and it has not really entered the hearts of consumers, or it can be said to cause emotional resonance!

Insight into users, accurate cognition, and targeted activities!

What are the characteristics of the target group?

Pain points for users?

What do users want?

What are the user's spending habits?

What is the user's perception of the product?

3. Multi-platform borrowing.

If you feel that it is too difficult for one person to go it alone, it is better to find a strong brand to jointly build momentum and achieve a win-win effect.

4. Use resources to disseminate and promote a large number of people.

In marketing, no matter how well the event is done, no matter how it gets into the hearts of the people, don't delay in promotion and dissemination. A large number of **, to be seen by more people in order to achieve the effect of the advertisement itself, plus the original marketing is to chase the hot, in order to rub the hot spot with the hot, do not spend energy to promote, no matter how good the idea is difficult to cause much effect.

First of all, the first mentality is called business mentality, to put it bluntly, we want to make money in business, as long as we don't break the law and discipline, don't hurt nature and reason, don't harm others and benefit ourselves, and the more money we make, the more glorious it is, so we can't be too emotional.

The second mentality is called the learning mentality, when your ability is not enough to support your ambition or not enough to support you to open a store, the process you need is to learn, including our community, including you to work in the store and other methods are all ways to learn.

The third mentality is called the win-win mentality, the loss of the deal is no one to do, the brand must also hope to achieve mutual success with the franchisee, in this process, we can not ask either party to sacrifice their own interests, we must find a balance of interests acceptable to both parties.

The fourth mentality is called the pay mentality, you can't say I'm the boss, I don't care about anything, when I let go of the shopkeeper, this is a terrible state, you can't use the brand as a nanny, remember that you are comrades-in-arms.

The fifth is called persistence mentality, there has never been an industry that does not make money, only companies that do not make money, there are no categories that do not make money, there are only brands that do not make money, no matter how strong the brand is, it may go through a process at the beginning, we call it the climbing period, so at this time you must grit your teeth and persevere.

The last point, which is called an objective mentality, is that we have to keep an analysis of everything, based on the de-market evaluation of the market, we have researched the market, we have insight into the consumer and come to conclusions, not that I like it, I think I think.