About how to start a small coffee shop on your own

Coffee shops can be divided into franchises and non-franchises in terms of operation methods.

Franchise stores have benefits such as: raw materials are provided by franchises, technology they can help you cultivate, and even help you plan how to run a coffee shop. But there are drawbacks, that is, they are limited by development, and if you want to develop big, there is generally no hope!

You can build your own brand without joining, and you can also absorb franchisees or go public to raise funds. However, the disadvantages are too much energy, and many things have to be worried about in the early stage of entrepreneurship, such as the source of goods, technology, and the reputation and attractiveness of the brand.

In terms of European style, it can be divided into classical and modern.

This one is also very different. Classical coffee is more intense, mainly focusing on a "taste". In the process of brewing coffee, it is also very particular, such as grinding coffee, it is necessary to grind it by hand, and it must be ground more than 5 times, and the coffee beans should also use relatively pure Brazilian coffee beans, and the sugar should be carefully selected Taiwanese sugar!

The decoration of the store is also quaint, elegant and quiet.

Modern ones are not so particular, the general consumption is also young people, they come mainly for leisure, so the environment is not too quiet, it is best to put a little light**, they drink coffee mainly for leisure enjoyment, so you can use the machine, now there is a very complete coffee making equipment, all are made by machines, not to mention the labor!

If you only know a little about running a coffee shop, then I recommend that you join ......

As for choosing a store, you have to choose according to your characteristics!

A coffee shop is a type of retail store that belongs to:"food", but the main goal belongs"Le"category. Since the changes in consumer awareness and consumption structure can be reflected in the operation of coffee shops, the operation of coffee shops, the understanding of consumers' lifestyles and the determination of customer objects are the prerequisites for opening a store.

Location characteristics. Since small coffee shops cannot attract all customers to come and consume, it is necessary to investigate and analyze the characteristics of the business district in terms of location, and then start collecting products for the set customer groups.

There are usually several factors to be mastered:1The level of income in the business district.

2.The type of class or the attributes of the clientele. 3.

The composition of the age group is concerned. 4.Characteristics of usually entering a coffee shop for consumption.

5.Characteristics of household income and expenditure.

Through the investigation and analysis of these data, after understanding the characteristics of the business district based on the location factor, it is necessary to use this information to determine how to set the customer target.

Guest layer objects. For small coffee shops, the business district covered should not be too wide, and the distribution of customers should not be too far apart. Therefore, it is necessary to deeply analyze the characteristics of the customer base according to the characteristics of the location, and through the data obtained from the survey, set the customer target according to the income level, occupational attributes, age group, consumption awareness and other factors, and then provide the coffee and beverages they need according to the characteristics of their lifestyle.

Business plan. For the sake of management effectiveness, each coffee shop often has a business target, and even a detailed goal of location, product and even detail to measure the daily business situation.

The setting of sales goals is part of the overall sales plan, so if a café wants to establish a system of sales goals, it is necessary to understand the formulation of the sales plan. Even small coffee houses should be based on data, so that there is an objective measure of it, rather than just impressions, feelings, observations, etc.

Coffee shops must not wait for customers to come, but must actively develop potential customers. Therefore, it is indispensable to continuously develop new ways to drink, purchase new products, enrich the display of the counter, pay attention to the decoration of coffee, and strengthen customer service.

Frequent visits to other cafes for consumption! Be observant! Ask! Everything is ok!You still have to pay a little bit for tuition! Everything you do must be appropriate for the place! The difference in local culture determines the difference in your management!

I wish you a speedy opening and good results!

These people upstairs are talking nonsense, and you yourself are asking questions, and you yourself say that it is the county seat, where to buy it??? Which county are you in, how can we know that there is a class to buy, if we are in Hunan everywhere to buy, if you want to learn, I can also teach you to do, you can learn anything, coffee, milk tea, fruit plates, juices, drinks, you can !!