What does an SEO minded title look like?

The title of SEO is the title tag, and the title element can only be used in the head (i.e., the head tag in ****). Text in the title tab will be displayed in the title bar of your browser and on the taskbar of your computer.

Key points to note when setting the title:

3. The title of the webpage should be highly related to the content of the body of the webpage;

4. The title of the webpage should not be too short or too long: Generally speaking, 6 10 Chinese characters are ideal, and it is best not to exceed 30 Chinese characters. Too few words in the title may not contain effective keywords, too many words not only the search engine can not correctly identify the core keywords in the title, but also make it difficult for users to form a deep impression on the page title (especially the homepage title, which represents the first name), and it is not convenient for other **links;

5. The title of the web page should summarize the core content of the web page: when the user searches through the search engine, the content in the search result page is generally the web page title (plus link) and the web page summary information, to attract the attention of the user, the web page title plays a great role, if the web page title and the page summary information have a greater relevance, the summary information will play a further supplementary role to the web page title, so as to cause the user to click on the web page information (which means that the search engine promotion has played a role).

6. The webpage title should contain rich keywords: Considering the characteristics of search engine marketing, the search engine has a high weight on the keywords contained in the webpage title (that is, the search engine's score on **), and try to make the webpage title contain the keywords used by users to retrieve;

7. The frequency of the main keyword (that is, the frequency of the occurrence of the keyword) is not the bigger the better, but there is a certain limit: many people think that the more times the main keyword appears in the title, the better, so they keep repeating the keyword in the title. For example:

The title of the homepage of some mobile channels keeps repeating the main keyword "mobile phone". In fact, no matter where you are on the page, the frequency of the main keyword is not as high as possible, but there is a certain limit. Generally, it is reasonable for the main keyword to appear less than 3 times in the title, and only 1 time for each secondary keyword.

Algorithm for header weights.

1. The more times the keyword appears, the smaller the number of words, the higher the weight, and the number of words displayed in the search engine title is certain; However, it is taboo to blindly pile up keywords, when the number of keyword occurrences is greater than the upper limit set by the search engine, the weight will not be accumulated, which will cause a waste of weight, and may even be punished by the search engine, downgrade, etc., the author suggests that the best keywords appear 2-3 times, preferably 2 times, no more than 3 times.

3. Also according to the principle of SEO word segmentation, the more complete the keyword match, the higher the weight. For example, when doing the keyword "SEO training", SEO training is more important than "SEO practical training".

4. The positive match is greater than the reverse matching.

Principles of title design.

1. The number of words, the number of words that can be displayed in the title is 60 characters, and the others are omitted, so the title should be streamlined to less than 60 characters, the more characters, the lower the weight of each keyword and will not be displayed in the search results, and the weight will not be wasted. Note that this is talking about characters, not Chinese characters, a Chinese character is composed of 2 characters, and it should be controlled within 30 Chinese characters, because there are other symbols and so on are also characters, so the number of characters in the title should be controlled.

4. The title should be marketing, catch the customer's interest at first sight, and make the customer curious so that they have the desire to click to see what is going on, such as the title of the actual combat seo training of Aizhan network - top SEO instructor training.

SEO is a type of online marketing that, like other types of marketing, can help you achieve results. SEO is search engine optimization based on network marketing, and relatively speaking, the cost performance is high. In extreme cases, you only need a small amount of money and a lot of labor to get some results.

SEO (SearchEngine Optimization): Chinese translation is search engine optimization. One way to do this is to use the rules of search engines to improve your organic ranking within the search engine in question.

Purpose: To provide ecological self-marketing solutions for the best company, so that it can occupy a leading position in the industry and obtain brand benefits; SEO includes two aspects: off-page SEO and on-page SEO; In order to get more free traffic from the search engine, reasonable planning from the perspective of structure, content construction plan, user interaction communication, page, etc., will also make the relevant information displayed in the search engine more attractive to users.

Search engine users, their behavior is like this: they encounter a problem - open the search engine - search for their own problems - the search engine responds to the algorithm matching according to the search term - output search results that are more relevant to the user's search term.

When setting the SEO title of the article, we can consider how the user searches according to the nature of the keyword, and integrate the keyword into the user's search habits, so as to improve the relevance of the page content and the user's search.

There are many tools for mining keywords, first use the tool to find the long-tail keywords we want to do, and then carefully prepare the content according to such search terms. And ensure that the inscription is consistent, which is the real SEO content output.

2.The length of the title.

The number of words in the title should be limited to 30 characters. If the title is longer than 30 characters, the extra text will not be displayed. Due to the number of words, the weight of other keywords will be separated from the title.

Page title keywords gradually weaken from left to right, so we deal with article SEO title keywords and try to stay ahead of the important keywords. In addition, it should be noted that the title keywords should be as consistent as possible in essence, rather than a few unrelated or irrelevant words cobbled together, which would spread the weight.

And for a large and medium-sized **, it is more of an SEO positioning tracking strategy with long-tail keyword optimization as the main one. Therefore, the optimization of the article title mentioned here is mainly for long-tail keywords. The title of the web page is displayed at the top of the left and far part of the browser, and we know that the title is used by search engines as the most important parameter to determine the topic of the current web page, and it is also the most important internal factor in SEO.

Keyword matching: Keyword matching mainly refers to the degree of integration between the title and the keyword you search for when you search for a keyword in a search engine, and the search results appear on the web page.

1. The conciseness of the title.

3. User experience.

Don't underestimate the importance of the title of the article in SEO, what is the SEO title, because in many cases, keywords are the lifeblood of optimization, ** promotion, don't let yourself do optimization for a long time, and find that you didn't do it around a user's results at all.

Now many SEO webmasters know that a good article title can optimize the ranking of many long-tail keywords and bring more traffic to **. Today, let's learn about the SEO optimization process, and the optimization skills of Chinese chapter titles.

The title should focus on the user's search habits, not only to attract people, but also to attract the user's attention to the topic, so that the optimization of the title is valuable, the user can see the content of interest in the search keyword, just on the title, will click.

2. The title should comply with the optimization rules.

In general, try to keep the title around 16-20 characters. If the title is too long, it is not conducive to spiders crawling and retrieving the title. It also affects what customers browse.

It is advisable to put important information in front when writing the title of the article, because the search engine crawls from left to right, users also browse from right to right, and the optimized keywords are put in front, which helps to emphasize the content and also helps to display the core content and improve clicks.

3. The content should match the title of the article.

The headline should be centered around the main content, and remember not to digress. You can't fool search engines and users. When users search, it's easy to get a good ranking due to the high matching of content. Good articles need to consider both users and search engines.

4. Improve the skills of article title clicking.

The title of the article can be displayed with a question sentence and a suspense in the title as the title, so that it is easy for users to associate with it, and they will definitely take the initiative to click on it. This, in turn, attracts key user traffic. These question sentence titles, when it comes to the user's heart, are conducive to increasing the user's clicks, and the optimization effect is also better.