What are the advantages of the pre sale method of hairy crabs for merchants?

Should you nod or shake your head at the hot sale of "paper crabs"? Most of the merchants involved nodded. The advent of "crab purchase vouchers" has created a prepaid operating model for them.

Crabs, which are not easy to store and transport, have become "**" that can be withdrawn at any time, which not only allows them to get a lot of cash in advance, but also makes crabs a good gift for the Mid-Autumn Festival and National Day, greatly expanding sales and improving crabs**.

Because crab coupons are "**", they are issued in large quantities without restrictions, and they will lead to commercial fraud after being cashed. Or shoddy, or short and less than two, or fake for real, or even can not be cashed, can not find the original ticket office. Crab coupons are given to people as gift certificates.

While the store sells crab coupons at a particularly low price, some people who have bought crab coupons before are talking about their experience of being cheated. "The amount is not enough at all, and the crabs mentioned last year are simply too small to be small, and they are all boiled with water. ”"When I bought the coupon, it was called a good sound, and when I picked up the goods, I couldn't get through from morning to night, and finally I came directly to a sentence that there was no goods, isn't this a pit person!

The ** of the crab gift certificate ranges from a few hundred yuan to several thousand yuan, and the weight and quantity of the crab determine the ** of the gift certificate. However, the unit price of the crab is not visible on the gift certificate, only the total price. For example, a gift voucher with a total weight of not less than 2 kg is over $400, including 4 two-male crabs and 4 two-female crabs.

How much is a kilogram is basically a mess.

First of all, its price point and sales can be raised. Secondly, this marketing method can start a good publicity effect.

Pre-sold products are generally lower, which attracts many buyers to pay a deposit and increase sales.

Merchants can increase sales and attract many consumers to place orders in advance.

Let the merchant's sales channel be unimpeded, you can order a lot of goods and make a lot of money.

In this way, the pre-sale method can attract consumers and promote sales.

You can stabilize sales in advance and prepare sufficient supply.

Pre-sales can better attract customers and attract the attention of merchants.

I think that when purchasing hairy crabs during the Mid-Autumn Festival, you should choose a brand with a good reputation and certification. However, when choosing a hairy crab brand, we should pay attention to the following points:

1. You can go to the Yangcheng Lake Hairy Crab Industry Association site to see if the brand is a member of the association and whether it has its own breeding base in Yangcheng Lake.

2. Secondly, in terms of crabs, the quality of good crabs is better, and the purse seine breeding area of Yangcheng Lake has been greatly reduced, and the output has been affected, and it will naturally not be cheap. Therefore, the chance of buying hairy crabs in Yangcheng Lake in supermarkets and vegetable markets is very rare. At this time, the big brands with many directly operated stores are highlighted.

3. Choose a cost-effective brand in the same grade, the same specification and the same service.

If you want to buy the Mid-Autumn Festival hairy crab gift box, we can go to the crab mansion to buy, the brand has endorsement, history, reputation, product and service quality. Founded in 2009, Hairy Crab Mansion is the executive director unit of Suzhou Yangcheng Lake Hairy Crab Industry Association, focusing on the direct sales of high-quality hairy crabs, after more than 10 years of development, it has now developed into a powerful brand integrating ecological breeding, direct chain and e-commerce. The crab mansion headquarters breeding base is located in Suzhou, Jiangsu, the operation center is located in Baoshan, Shanghai, and has more than 10 sales direct branches in Shanghai, Beijing, Guangzhou, Tianjin, Chengdu, Jinan, Changsha, Wuhan, Chongqing, Xi'an and other core cities, with customers in more than 300 cities across the country, serving more than 10,000+ customers, and the number of crab tastings has accumulated millions of people, which has been favored by crab lovers for many years.

The annual output of hairy crabs in Yangcheng Lake is about 1,500 tons, but the hairy crabs sold in many places claim to be hairy crabs in Yangcheng Lake, which can reach tens of thousands of tons. In order to wait for hairy crabs to be picked up as soon as they are listed, many consumers will choose to buy crab coupons and crab cards in advance. In addition, due to the fact that a large number of hairy crabs are on the market later than the Mid-Autumn Festival this year, some consumers also choose crab coupons and crab cards when visiting relatives and friends before the festival.

Some merchants see business opportunities and offer "discounts" such as 6% off and 5% off to attract consumers to buy coupons in advance. But these seemingly affordable crab coupons actually hide a lot of tricks. Some consumers said that on the e-commerce platform, the crab coupon model marked by each merchant only corresponds to its own product specifications, and there is no unified labeling specification, and it is easy to default the crab coupon marked with the same word as containing crab specifications.

At the same time, some consumers reflect that it is easy to regard the "model" as the actual ** when buying crab coupons, how to look at the "26888", "16888" and "8888"** is expensive, and when you buy it, you find that the ** to be paid is lower than these figures, and mistakenly think that the discount is huge, and you will buy impulsively.

From the perspective of consumers, they should pay more attention when shopping online and ask for relevant information before placing an order. It is necessary to enhance the awareness of prevention and improve the ability to discriminate.