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seo(Search Engine Optimization) is translated into Chinese as search engine optimization. Search engine optimization is a way to use search engines' search rules to improve your current organic ranking within the search engine in question. The purpose of SEO is understood to:
Provide ecological self-marketing solutions for the best in the industry, so that the best can occupy a leading position in the industry, so as to obtain brand benefits; SEO includes two aspects: off-page SEO and on-page SEO; SEO refers to the behavior of making it more suitable for the indexing principles of search engines in order to obtain more free traffic from search engines, from the perspectives of structure, content construction plan, user interaction communication, pages, etc., so as to make it more suitable for search engines; The principle of indexing to make search engines more suitable is also known as search engine optimization, which can not only improve the effectiveness of SEO, but also make the relevant information displayed in search engines more attractive to users.
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Don't be a headline party, otherwise the bounce rate will be very high.
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1. Brand words: only make a brand word that contains its keywords, such as: **Internet, Industrial and Commercial Bank of China, exam**, etc., all of which already have a brand effect, so just one brand word can make everyone understand what to do.
It is recommended not to use this kind of title for new sites or those who do not have big brands.
2. Core keywords: only do one core keyword, for example, I am from Shenzhen to do SEO training, just write a Shenzhen SEO training, this is also possible, there is no problem, that is, only this word is used to participate in the ranking competition, not particularly recommended.
3. Keywords + brand words: use your main core keywords plus your company's brand words to make the title, such as Shenzhen SEO (keywords) - Shenzhen SEO training (brand words).
4. Core keywords + service words (demand words) + brand words. It is like search for SEO (core keyword) - search for ** training (service words) search for SEO training (brand words).
There are some other categories, such as keyword 1 + keyword 2 + keyword 3 + brand words or keyword + long-tail keyword + long-tail keyword + brand word and so on. Specifically, you can use the keyword drop-down box, related search, and the number of greeting tools to analyze the keyword and the long-tail word or service word.
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SEO (SearchEngine Optimization): Chinese translation is search engine optimization. One way to do this is to use the rules of search engines to improve your organic ranking within the search engine in question.
Purpose: To provide ecological self-marketing solutions for the best company, so that it can occupy a leading position in the industry and obtain brand benefits; SEO includes two aspects: off-page SEO and on-page SEO; In order to get more free traffic from the search engine, reasonable planning from the perspective of structure, content construction plan, user interaction communication, page, etc., will also make the relevant information displayed in the search engine more attractive to users.
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SEO is a type of online marketing that, like other types of marketing, can help you achieve results. SEO is search engine optimization based on network marketing, and relatively speaking, the cost performance is high. In extreme cases, you only need a small amount of money and a lot of labor to get some results.
The SEO title is set in the title tag of the head tag. The key points to note are as follows: 1. The title should reflect the company's core keywords, put the core keywords in front as much as possible, and maintain a high degree of relevance to the content of the web page; 2. The title should not be too long or too short, generally no more than 60 characters, preferably 12-20 characters; 3. The title should be able to summarize the core content of the web page, and be accompanied by a highly relevant description, so as to improve the chance of increasing clicks when displaying.
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