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Anonymous users2024-02-06Micromarketing [1] is a modern low-cost and cost-effective marketing method. Compared with traditional marketing methods, "micro-marketing" advocates the interaction between "virtual" and "real" to establish a more "light" and more efficient marketing chain involving research and development, products, channels, markets, brand communication, customer relations, etc., integrating all kinds of marketing resources, and achieving the marketing effect of small and large, light and heavy, and currently micro-marketing refers to WeChat marketing and Weibo marketing.
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Anonymous users2024-02-051. With a huge user base, each individual can have the opportunity to receive this information, and then help merchants achieve point-to-point precision marketing.
2. The release threshold is low, the cost is much smaller than the advertisement, but the effect is not bad. Compared with the traditional mass ** (newspapers, streams**, TV, etc.), the audience is equally extensive, with a one-time investment in the early stage and low maintenance costs in the later stage.
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Anonymous users2024-02-04Micro film (micro vision, Wang closed, hunger frequency) and other combined marketing methods to achieve the maximum purpose of marketing!
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Anonymous users2024-02-03Hello, this means that Tachibana is only to use.
Weibo sue state. And.
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Anonymous users2024-02-02Weibo (weibo), the abbreviation of microblog (microblog), is also a kind of blog, which is a kind of broadcast-style social network platform that shares short-term and whispered real-time information through the attention mechanism. Weibo includes Sina Weibo, Tencent Weibo, NetEase Weibo, Sohu Weibo, etc., but unless otherwise specified, Weibo refers to Sina Weibo. Weibo is a platform for sharing, disseminating and obtaining information based on the relationship between users and users.
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Anonymous users2024-02-01Micro-marketing tip 1: Swiping the screen does not bring sustainable benefits
The earliest people to do micro-marketing should be the group of micro-business people, who saw such a market, so they began to swipe the screen, but you will find that the operation method of swiping the screen cannot bring continuous promotion effects.
The more you swipe the screen, the more disgusted the fans are, and in the end, the brand and product are not promoted, but your own character goes down, so if you think that micro-marketing is just a simple swipe, then you have entered a misunderstanding.
Micro-marketing tip 2: Fission is not a casual success
Micro-marketing is a marketing method based on social networking, where there are people, fission can be achieved, but fission is not a casual success. If you want to make fission successful, you have to calculate a good account, what effect you want fission to, how many loyal fans you have, and how much fission costs.
You look at the phenomenon of swiping the screen in the circle of friends, it seems very simple, indeed, the routine is very simple, but you can't see the user loyalty in it. Because of loyalty, follow the screen to achieve the effect of fission.
If you don't have loyal fans now, then you will definitely fail if you want to do fission, so if you want to do fission, you must first cultivate loyal users. Loyal users are from 0 to 1, while fission is from 1 to infinity.
Micro-marketing skills three: pay attention to image building
Now there is a more obvious difference between doing micro-marketing and before, that is, establishing a character image, that is, a character design; Attract fans through personas, so as to convert into loyal fans.
The root of micro-marketing is the user base, loyal users, and sharing, so all of this must have a core, that is, opinion leaders, so if you want to do micro-marketing, you must learn to establish your own image cognition.
Micro-marketing tip 4: Improve the quality of your contentTo do micro-marketing, you must constantly share value and establish your own professionalism, so that fans can be loyal to you and think that you are a living person, a person in a professional field.
Summary: In addition, micro-marketing also needs to cooperate with community marketing for fission, if you want to do a good job in micro-marketing, the most important work in the early stage is the precipitation of fans, and the later stage is to continuously screen and fission.
It is not easy to start a business, and I wish you all good health.
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