How to combine micro business with community marketing, and how to do marketing through WeChat group

1. Design marketing scenarios.

In fact, for marketing activities, the goal is to make people identify with their products and make purchases. So how do you find recognition? Of course, it is better to design marketing scenarios.

For example, if a merchant markets skipping rope, a merchant can create such a scene where some friends plan to choose skipping rope to carry out. With the scene, let's take some data to speak, such as how many catties some partners skip rope to attract customers to choose the product. The setting can resonate with the customer and make them think about the product, so that the product can be increased.

2. Expand your network.

If you want to do a good job in community marketing, of course, the laying and absorption of contacts are indispensable. At first, businesses can join some customers or do activities to attract followers to join the group, and then use them to share their own promotions, which will attract more followers to join. Of course, merchants will feel that this is not very fast, so they can get more contacts by engaging celebrities to join or create Internet celebrities to attract fans.

3. Promotion content design.

When it comes to the promotion of social marketing, we must do a good job of content promotion. After all, the online world now wants engaging information so that it can get more followers. Do a good job of content design, and publish articles that are valuable, so that readers will be interested.

In addition, the article should also pay attention to choosing appropriate opportunities to integrate into your own products, and use the product features to help fans make the right guide to buy, so as to achieve success.

In the past 1 year, many large enterprises have successively laid out micro-business channels and entered the field of micro-business. A good business profit model is important, but no one is still unable to realize the value of business, and WeChat is the darling of the mobile Internet, from the traditional offline business model - traditional e-commerce model - to consumer-centric, data-driven, online and offline marketing integration of the new economic model, micro-business has gathered all the characteristics of the current business, and it is imperative to enter the micro-business! eg:

Yanghe Baijiu, Gree, Wahaha, Miya Baby, Mengniu Slow Burn, Neptunus Group, Yunnan Baiyao, Vipshop, Renhe Pharmaceutical, Correction Pharmaceutical, ......These well-known traditional brands have successively laid out micro-businesses and have achieved great results.

Then you can promote it through Reed's assistant** or the circle of friends**, and increase the number of members.

**The first step in the future should remember to send some discounts within the quarrel, or how many people give gifts, to arouse the desire and activity of customers.

In the later stage, it is slowly judging and burning marketing through the combination of discounts and sales.

1. Strong pertinence, low operating costs, and fast return.

2. Quickly find customers through activities.

Or send it to the circle of friends, at this time, you can use the enterprise WeChat SCRM cloud material library and tag library function, as long as the fission poster is designed and sent to the fans, they can publish it to their circle of friends, you can get coupons, and the fans who come through the poster can also repeat the above operations for infinite fission.

When someone takes advantage, the first reaction must be to share it with their good friends, so that they can also take advantage of it, which is the psychology that many people have, and fission marketing relies on this principle to carry out fission.

1. Determine the theme of the community.

The first thing to run a community is to determine what the theme of the community is, that is, what the community is here for, which can not only bring convenience to our operations, but also let the people who come know what it is doing at a glance.

2. Set group rules.

There are no rules, there is no circle, a community must have its own rules, and those who violate the rules should not be tolerated, and kick when they should be kicked, so that the community will become more and more pure, otherwise it will become a miasma of smoke and everyone has it.

3. Invite members.

This is the eight immortals who have crossed the sea to show their magical powers, and it is recommended to start inviting their good friends in the early stage** to stabilize their popularity first, or you can pull their friends through them**. At this time, you can use the instant customer cloud to pull accurate users in.

Summary. 2.Conduct management operations.

1) Accurate drainage, the key depends on publicity planning, you can write some high-quality advertorials, design some drainage products or drainage software that is conducive to technology to achieve the rate and accuracy of drainage.

2) Enhance the activity of the group, there is communication to be active, there should be members in the group to drive the communication of other members, in fact, community marketing is originally a gathering place with common hobbies, as long as there are related topics can undoubtedly drive the communication of members.

3) Streamline members, the more community marketing members the better, only advertise or dive into the members, will only occupy space and drag their feet, so this kind of people you had better kick out, and then introduce fresh blood night again.

What content is very hot. On the basis of survey analysis, we take into account the type, purpose, and target group of people of social marketing.

2.The operation and management of the WeChat community mainly include accurate drainage, improving the activity of the group, streamlining members, sharing dry goods, marketing activities, etc. 1) Accurate drainage, the key depends on publicity planning, you can write some high-quality advertorials, design some drainage products or drainage software that is conducive to technology to achieve the rate and accuracy of drainage.

2) Enhance the activity of the group, there is communication to be active, there should be members in the group to drive the communication of other members, in fact, community marketing is originally a gathering place with common hobbies, as long as there are related topics can undoubtedly drive the communication of members. 3) Streamline members, the more community marketing members the better, only advertise or dive into the members, will only occupy space and drag their feet, so this kind of people you had better kick out, and then introduce fresh blood night again.

4) Dry goods sharing, the community is originally a platform for sharing and exchange, you can send more valuable dry goods in the group, drive members to discuss and exchange, this process may be of great help to you in the later product design, chicken soup for the soul is no longer useful. (5) Marketing activities, when community members are familiar with each other, you can start to do some marketing activities, and slowly reveal your products through various games, knowledge quizzes, etc.

Is it difficult to work like this, I just came into contact with it, I haven't applied yet, the community sells agricultural and sideline products, what do you need to prepare? What are your abilities?

Ah, I didn't do it myself.

If this is a part-time job, it is not difficult.

If you work part-time, you don't sell things and don't get a commission, that's just a step-by-step job.

I don't really understand, I'm still a little nervous, I don't know if I can do it.

You can do it, dear.

Be brave enough to go for the interview.

Do part-time workers also need to build their own groups?

Looking for customers on your own?

I thought you were going to run your own community, and like you said, you have to go out and interview, and that's what you need to know during the interview.

I don't understand anything myself, okay thanks.

During the interview, I asked everything I wanted to ask.

Every company has different requirements.

Interviews, two-way choices, you also need to get to know them.

This pure Naban app is a social e-commerce, social new retail, micro-business, retail physical stores, freelancers, and individuals can use the tool software to do Hu, using the simplest and most direct way to attract new customers, manage customer relationships, and maintain contacts.

Social marketing is a relatively new marketing method. You can use the slide to help WeChat, QQ, Weibo, **, etc. for community marketing. To put it simply, community marketing is to carry out group marketing, it is very important to maintain the activity of the group, you can set group rules, and you can engage in more small activities, such as coupon distribution, full reduction activities, ** activities, etc.; Of course, the restrictions of the group should not be too much, otherwise it will affect the participation and activity of the group members.

There are also novel tools for the emergence of novel marketing methods, there are many community members, and the difficulty of management will also increase, and there are many management tools now, such as Reed Assistant, HML Assistant, 55 Tools, etc., which can be used for community management and auxiliary marketing.

Community marketing is based on common needs, and then through some self-leading carriers to gather community members, and then through products and services to meet user needs, and finally promote the purpose of order generation. With the characteristics of high effectiveness and low cost, pay attention to Shan Ren information, learn more about the content of community marketing, and see how to build your own community to carry out marketing.