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Viewership refers to the proportion of the target audience that watches a TV program in a given time period to the total target population, expressed as a percentage. Nowadays, third-party data research companies generally obtain ratings through sampling surveys such as **, diary cards, ratings or other means.
The average viewership of the program refers to the percentage of viewers watching the program per minute on average, and the total viewership population refers to the number of people who have been ** during the broadcast time of the program (not double-counted), so sometimes there will be a situation where the ratings are lower and the viewing population is higher, but the ranking is still based on the ratings.
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Sophie TV Ratings Meter.
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At present, there are two methods of rating data collection, namely the diary method and the personnel meter method.
1) Diary method: refers to the method of collecting viewing information by filling out diary cards by all family members aged 4 and above in the sample household. Each household member in the sample had their own diary card, and they were asked to record their daily TV viewing (including the channels they watched and the time slot) on their diary card at all times.
The time interval listed on the diary card is 15 minutes. Each diary card can record the viewership for a week.
2) Personnel Measuring Instrument Method: It refers to the method of using "Personnel Measuring Instrument" to collect TV ratings information, which is the latest international ratings survey method. Each member of the sample family had their own button on the hand control, and the town also had a guest's button.
When a family member starts watching TV, he must first press the button on the handset that represents him/herself, and then press the button when he is not watching TV. The measuring instrument will store all the information of watching TV in a time period of minutes (even accurate to the second), and then transmit it to the central computer of the headquarters through the ** line (or through the handheld computer to access the data).
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What I said upstairs is correct, in general, only the diary method and the measuring instrument (viewer) method are used. The diary method is to fill in what channels you watch from what time to what time every day, and the viewer method is equivalent to monitoring, which can record what channels you are watching at any time.
1. Your home is not a sample of the ratings survey, so it will not affect the ratings. If it's a sample, you'll know for yourself that either you fill in a rating every day, or you have a viewer installed at home.
2. If it is a sample to be investigated, there are two situations. If it's a ratings survey, the ratings are recorded by the minute, so your ratings have an impact on the ratings. If it's a diary method, just fill in your ratings, it will have an impact on the ratings.
In addition, because the current sample size is too small, some companies are considering using the current set-top box to measure the ratings, but they have not yet implemented it.
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At present, there are two methods of rating data collection, namely the diary method and the personnel meter method. The diary method refers to the method of collecting viewing information by filling out diary cards by all family members aged 4 and above in the sample household. Each household member in the sample had their own diary card, and they were asked to record their daily TV viewing (including the channels they watched and the time slot) on their diary card at all times. >>>More
Date: August 24, 2008 (Episode 1).
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