The role of network marketing in exhibition marketing

In the traditional marketing theory, the exhibition is only one of several means of marketing, and it is a platform for industry manufacturers, distributors and businessmen to communicate, communicate and promote business. Exhibitions provide a great opportunity for companies to showcase their brands and conduct market research. It can attract the attention of the best people, thereby enhancing the image of the enterprise.

With the promotion of time, the cost of exhibition marketing is getting higher and higher, but the effect is getting lower and lower.

Compared with "exhibition sales", online sales can recommend and display products and introduce enterprise services to potential customers around the world without the limitation of time and space. The communication with customers at the trade fair is short and sketchy. However, the Internet can provide customers with detailed introductions, provide more interactive consultation and communication, and the content that is difficult to explain at the exhibition can be carefully communicated with customers on the Internet.

After the exhibition, the business staff can only contact the customer according to the business card left by the customer. If there are not many customers in this exhibition, the effect of the exhibition will be greatly reduced. However, customers can take the initiative to come to the door, and through the optimization and promotion of the company, customers can find the company when searching for related products, and take the initiative to contact customers.

It not only reduces the cost of customer development, but also avoids the limitation of customer sources. (Change from passive to active).

The exhibition is only the beginning of the understanding between the two sides, and in order to truly cooperate, business personnel and customers need to communicate many times. With the help of **, business personnel can better promote products to customers and improve the efficiency of communication with customers. Instead of having to go back and forth through multiple emails**.

The customer information obtained at the exhibition is scattered and needs to be reorganized by business personnel. However, the customers who come from ** will have a unified record, and even if the business personnel leave, the customer information on ** can be retained. With the use of email subscription and other functions, you can keep in touch with potential customers on a regular basis, and improve the efficiency of enterprise customer retention.

The customers in the exhibition are concentrated, but the competitors are also very concentrated, and there are multiple competitors competing for a customer, and the competition is fierce. According to the "long tail theory", different customers find enterprises according to different keywords and different channels, which can avoid the tragedy caused by too much competition.

When the company has become a bridge for external communication and exchange, even customers who have never met can also understand the company, communicate and cooperate with the company. Enterprises can also manage dealers and merchants through the management of the enterprise chain. Exhibition marketing, which once brought huge returns to enterprises, is also quietly changing with the advent of the Internet era.

Exhibition marketing and network marketing are transforming and blending with each other: many B2B** have created a "never-ending expo" in an attempt to carve up a piece of the exhibition company's pie; Forward-thinking exhibition companies have also begun to try to build their own B2B** or cooperate with B2B platforms to transplant the resources of the exhibition to the Internet.

Network marketing is very necessary in exhibitions!

1. Portal**.

The portal should be designed in combination with its own actual situation, and the information about the unit or activity will be released in the first place for relevant personnel to click and consult, and the functions such as consultation, registration and registration can be set;

4. Web advertising.

For example, banner advertisements at the top or bottom of the homepage, vertical banner advertisements on both sides of the homepage, etc., usually in the form of color, animation, sound, etc.; 5. Information network and classified advertising.

Publish informational classified ads on well-known or authoritative large-scale unemployed**;

6. Press releases and online communities. Such as online forums, chat rooms, etc., to increase the affinity and attractiveness of enterprises.

7. E-mail.

E-mail is to send relevant information to the mailbox of relevant personnel in the form of e-mail, which is also one of the means of publicity and promotion of many activities at present. Wide scramble tour.

Exhibition marketing is a collaborative project of all departments of the enterprise, and it is a long-term and unremitting brand performance. Exhibition marketing is different from trade fairs and trade fairs, it is a marketing activity that combines points and lines, and the point is that exhibition marketing is a platform to display brands and contact customers; The line lies in the long-term operation of the brand, in the process of customers from goodwill, recognition to cooperation with the brand and the enterprise, and in the product.

"Network Marketing" for the exhibition design organization

Relationship marketing includes two parts, one is public relations marketing in a broad sense, which refers to the public image of the enterprise in the society established through information release, communication, service, and the attitude of the enterprise towards social welfare undertakings. On the face of it, public relations has little to do with marketing. But in fact, a good corporate social image can open countless marketing doors for enterprises.

In a narrow sense of relationship marketing, it is mainly to use the relationship context of exhibition design organization and leadership to carry out marketing work. These contextual relationships may be concerned about the development of local exhibitions, or they may be business associations that have established certain contacts, as well as friendships. Through their work, they can become the driving force behind exhibition marketing.

In the Internet era, users' attention is kidnapped by the Internet, and if you want to make your marketing strategy successful, it is a good way to transfer from offline to online marketing, especially in the case of insufficient funds, a successful online marketing may bring several times or even dozens of times the benefits.

Introduce several common online marketing methods: efficient, convenient, and high conversion rate.

The charm of short ** is already well known to everyone, and its ability to spread is strong. The live broadcast of some vertical e-commerce has greatly changed the online marketing strategy of traditional enterprises. Short** is also already the territory seized by many businesses, and the more traffic represents ** and income.

2. Content marketing.

If you are familiar with the new ** field, 100,000, this is already the goal of every copywriter. Every explosive article can also attract a lot of attention.

It's an era of information overflow, but quality content is still a scarce commodity. If you can create a popular article, you can occupy a field.

3. Social**.

The most significant benefits of social** are interactivity and engagement.

With social**, businesses can easily engage their fans and customers. Quizzes, contests, live streams**, and user-generated content are all some of the best ways to keep your target audience engaged.