Network Marketing Concepts and Related Theories, Network Marketing Concepts

Basic Concepts of Internet Marketing:

Network marketing is based on the international Internet, the use of digital information and network interactivity to assist in the realization of marketing objectives of a new type of marketing. To put it simply, network marketing is a marketing activity that uses the Internet as the main means to achieve a certain marketing purpose.

Network marketing is to use the Internet as the carrier to implement marketing activities in a way, method and concept that conforms to network communication to achieve organizational goals or social value. Network marketing was born in the 90s of the 20th century and developed from the end of the 20th century to the present. There are three main aspects of the background of the emergence and development of network marketing, namely, the development of network information technology, the change of consumer values, and fierce business competition.

Synonyms of the concept of network marketing include: online marketing, Internet marketing, marketing, network marketing, word-of-mouth marketing, marketing, online event marketing, socialization marketing, microblog marketing, blog marketing, etc.

Theoretical Foundations of Network Marketing.

The theoretical basis of network marketing is mainly the theory of direct marketing, network relationship marketing, soft marketing and network integrated marketing.

Direct marketing theory was a concept that caught the eye in the 80s of the 20th century. It is defined by the Direct Marketing Association as "a marketing system in which one or more advertisements** interact in order to generate a measurable response and/or to conclude a transaction anywhere."

Relationship marketing is a marketing theory that has received attention since 1990, and it mainly includes two basic points: first, at the macro level, it recognizes that marketing will have an impact on a wide range of fields, including the customer market and the influencer market; At the micro level, recognizing that the relationship between companies and customers is constantly changing, the core of marketing should shift from a simple one-off transactional relationship to a focus on maintaining long-term relationships.

The theory of network integrated marketing mainly includes the following key points: network marketing first requires the integration of consumers into the whole marketing process, starting from their needs to start the whole marketing process.

Features: 1. It has a distinct theory.

2. The global nature of the market.

3. Integration of resources.

4. Obvious economy.

5. The impact of the market.

According to the customer's industry background analysis, the characteristics of the target object, the actual situation of the customer and the business purpose of the comprehensive analysis, combined with the current situation and needs of the network marketing market to design a set of planning plans in line with the customer's overall business operation, including the industry market analysis, target object analysis, positioning analysis, column and page analysis, functional demand analysis and promotion plan suggestions and a series of content.

Precision online marketing is simply a hit. Accuracy is based on segmentation, and market differentiation and positioning are key elements of modern marketing activities. Only by accurately differentiating the market can effective market, product and brand positioning be guaranteed.

Under the premise of market research and enterprise investigation, the enterprise positioning can be subdivided, otherwise the market segmentation will be "no root", "no source of water", only the accurate differentiation of the market, in order to ensure effective market, product and brand positioning.

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Summary. Network marketing, also known as online marketing or electronic marketing, refers to business activities based on modern marketing theories and with the help of networks, communications and digital technologies to achieve marketing goals. Creating value for users is the core idea of network marketing, and various methods based on Internet tools are the basic means to carry out network marketing.

The Internet has brought many unique conveniences to marketing, such as low-cost dissemination of information and the best to listeners and audiences. The interactive nature of the Internet, which reverberates immediately and reverberates in terms of terminology, is a feature that distinguishes online marketing from other marketing methods.

Network marketing is based on the network and social relationship network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, to achieve customer value and corporate marketing objectives of the planning, implementation and operation management activities. Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means, to create an online business environment and the use of digital information and network interactivity to assist in the realization of marketing objectives of a new type of marketing method.

Network marketing concept.

Network marketing, also known as online marketing or electronic marketing, refers to business activities based on modern marketing theories and with the help of networks, communications and digital technologies to achieve marketing goals. Creating value for users is the core idea of network marketing, and various methods based on Internet tools are the basic means to carry out network marketing. The Internet has brought many unique conveniences to marketing, such as low-cost dissemination of information and the best to listeners and audiences.

The interactive nature of the Internet, which reverberates immediately and reverberates in terms of terminology, is a feature that distinguishes online marketing from other marketing methods. Network marketing is based on the network and social relationship network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, to achieve customer value and corporate marketing objectives of the planning, implementation and operation management activities. Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means, to create an online business environment and the use of digital information and network interactivity to assist in the realization of marketing objectives of a new type of marketing method.

Research Background of Network Marketing.

Network marketing and e-commerce are developed with the development of information technology. The development and application of network technology has changed the distribution and reception of information in the economic system, and changed the environment for people to live, work, study, cooperate and communicate. At present, the development of information technology, especially the development of communication technology, has made the Internet a stronger and newer one.

Analyze the favorable factors that can be used for enterprise management, and make it a new strategy for all enterprises in the new economic era.

The concept of network marketing is to sell products through the network platform, which is the simple concept of network marketing.

If you want to do a good job in network marketing, you must do the following:

First, you must have your own **.

Second, the products on sale should have enough bright spots.

Third, we have to go to the places where our prospective customer base focuses more to promote our **, which is the same as opening a store in a pedestrian street or downtown area.

Fourth, it is necessary to publish preferential information on the Internet on a regular basis, which is equivalent to the same as the large-scale festival of the shopping mall.

1. The concept of network marketing: network marketing is based on the network and social relationship network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, and to achieve customer value and corporate marketing objectives for planning, implementation and operation management activities.

2. Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means, to create an online business environment and use digital information and the interactivity of the network to assist in the realization of marketing objectives of a new type of marketing method.

3. In short, network marketing is a series of corporate activities that are customer-centric and network-oriented, and are carried out to achieve the purpose of the enterprise.

The concept is: network marketing is based on the Internet and social relations network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, to achieve customer value and enterprise or industry marketing objectives for planning, implementation and operation management activities.

Network marketing can be defined as: network marketing is based on the Internet and social relations network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, to achieve customer value and corporate marketing objectives of the planning, implementation and operation management activities. Network marketing is not online sales, not equal to the best promotion, network marketing is a means rather than an end, it is not limited to the Internet, nor is it equal to e-commerce, it is not isolated existence, can not exist apart from the general marketing environment, it should be regarded as the application and development of traditional marketing theory in the Internet environment.

Broadly speaking, enterprises make use of all networks (including social networks, computer networks; Enterprise intranet, industry system private line network and Internet; Wired network, wireless network; Wired communication networks and mobile communication networks, etc.), can all be referred to as network marketing.

In a narrow sense, all marketing activities carried out with the Internet as the main marketing means to achieve certain marketing objectives are called network marketing.