The language curriculum is positioned on three foundations and one advantage refers to what

The language curriculum should be dedicated to the formation and development of students' language literacy. Language literacy is the foundation for students to succeed in other courses, as well as for their all-round development and lifelong development. The multiple functions and foundational role of the Chinese curriculum determine its important position in the nine-year compulsory education stage.

Language is the most important communication tool, an important part of human culture, the unity of instrumentality and humanism, and the basic characteristics of Chinese courses

1) Comprehensively improve students' language literacy.

2) Grasp the characteristics of language education.

3) Actively advocate independent and cooperative learning.

4) Strive to build an open and dynamic language curriculum.

Nature and status of the course:

The Chinese curriculum standards (experimental draft) clearly stipulate that language is the most important communication tool, an important part of human culture, the unity of instrumentality and humanism, and the basic characteristics of language coursesThe instrumentality of language courses is derived from the communicative function of language.

Its humanistic nature is because language is an integral part of human culture, and the positioning of the language curriculum can be summarized as follows: two foundations, one important language curriculum standard (experimental draft) points out that the language curriculum should be committed to the formation and development of students' language literacy, language literacy is the basis for students to learn other courses well, and it is also the foundation for students' all-round development and lifelong development.

The "Chinese Curriculum Standards" puts forward the basic concept of compulsory education Chinese courses: comprehensively improve students' language literacy, correctly grasp the characteristics of language education, actively advocate independent, cooperative and first-class learning methods, and strive to build an open and dynamic Chinese curriculum.

The Chinese curriculum should cultivate students' thoughts and feelings of loving the ancestral Chinese language, refer to the correct understanding and use of the ancestral Chinese language, enrich the accumulation of language, cultivate language sense, develop thinking, and enable them to have literacy and writing ability, reading ability, writing ability, and oral communication ability to meet actual needs. The Chinese curriculum should also pay attention to improving students' moral cultivation and aesthetic taste, so that they can gradually form a good personality and a sound personality, and promote the harmonious development of morality, intelligence, physical and aesthetics.

The rich humanistic connotation of Chinese courses has a profound and extensive impact on students' spiritual realm, and students' reflections on Chinese materials are often diverse. Therefore, we should pay attention to the edifying effect of language, the value orientation of teaching content, and the unique experience of students in the learning process.

Chinese is a highly practical course, which should focus on cultivating students' practical language ability, and the main way to cultivate this ability should also be language practice, and not deliberately pursue the systematic and complete language knowledge. Language is also a mother tongue education curriculum, learning resources and practice opportunities are everywhere and all the time. Therefore, students should be allowed to have more direct basic language materials and master the rules of language application in a large number of language practices.

In teaching, special attention should be paid to cultivating a good sense of language and the ability to grasp the whole.

Students are the subjects of learning and development. Chinese courses must be based on the characteristics of students' physical and mental development and language learning, pay attention to students' individual differences and different learning needs, care for students' curiosity and desire for knowledge, fully stimulate students' initiative and enterprising spirit, and advocate independent, cooperative and first-class learning methods. The determination of teaching content, the selection of teaching methods, and the design of evaluation methods should all contribute to the formation of this learning style.

The language curriculum should be rooted in reality, oriented to the world and oriented to the future. It is necessary to expand the field of language learning and application, pay attention to the study of disciplines and the use of modern scientific and technological means, so that students can broaden their horizons, improve their learning efficiency, and initially acquire the language practice ability required by modern society.

(1) Comprehensively improve students' language literacy.

2) Correctly grasp the characteristics of language education.

3) Actively advocate independent, cooperative, and first-class learning methods.

4) Strive to build an open and dynamic language curriculum.

The "Chinese Curriculum Standards for Full-time Compulsory Education" (Experimental Draft) puts forward the basic concepts of the Chinese curriculum: (1) to comprehensively improve students' language literacy.

Open to all students;

Lay the foundation for students' lifelong development;

Overall improvement, language literacy (knowledge and skills, processes and methods, emotions, attitudes and values, the integration of three dimensions of goals).

2) Correctly grasp the characteristics of language education.

Rich humanistic connotation, edifying and infectious, and unique experience for students;

Practicality, with practical ability as the training goal and language practice as the training path;

Mother tongue education, learning resources, practical opportunities, perceptual grasp ability;

The influence of the characteristics of Chinese language and writing on language education, the educational process and methods at the initial stage, the sense of language, and the overall grasp.

3) Actively advocate independent and cooperative learning.

Pay attention to the characteristics of students' physical and mental development, children's learning characteristics, individual differences and learning needs;

Stimulate students' interest in learning, curiosity, desire for knowledge and enterprising spirit;

Cultivate students' sense of cooperation and team spirit;

Encourage imagination, questioning, discovery, and innovation.

4) Strive to build an open and dynamic language curriculum.

Comprehensive: Communicate the connection between disciplines, language and life;

Practice: Actively develop and utilize curriculum resources, and combine learning and application inside and outside the classroom;

Innovation: absorb new ideas and new concepts, and use new technologies and new methods;

Adaptation: to meet the needs of different regions, different schools and different students;

Openness: self-regulation, renewal and development. The four major concepts of the Chinese curriculum present the following logical levels:

The purpose of language education is to "comprehensively improve students' language literacy"; The premise is to "correctly grasp the characteristics of language education"; The strategy is to "actively advocate independent, cooperative, and first-class learning style"; The guarantee is to "strive to build an open and dynamic language curriculum".

Market positioning refers to the arrangement made to give a product a clear, special and desirable position in the minds of the target consumer in relation to the competing product. Therefore, marketers must design positions that differentiate their products from competing brands and achieve maximum strategic advantage in their target market.

Market positioning is the position of a company and its products in the target market. Market positioning was proposed by American marketing scientists Al Rees and Jack Trout in 1972, and its meaning refers to the degree to which customers attach importance to certain characteristics or attributes of such products according to the position of competitors' existing products in the market.

Create a distinctive, impressive image for the company's products, and vividly convey this image to customers, so that the product can determine the appropriate position in the market. Market positioning is a very important concept in marketing.

Market positioning refers to the position of the competitor's existing product in the market, according to the consumer's or user's attention to a certain characteristic, attribute and core interest of the product, to strongly shape the enterprise product distinctive, impressive, distinctive personality or image, and through a set of specific marketing mix to the image quickly, accurately and vividly to the customer, affecting the customer's overall feeling of the product.

First, market positioning.

1. Market positioning, also known as product positioning or competitive positioning, is based on the position of competitors' existing products in the market segment and the importance of customers to certain attributes of products.

Create a distinctive personality or image of the company's products and pass them on to the target customers, so that the product occupies a strong competitive position in the market segment. It can be said that market positioning is to shape the position of a product in a market segment.

2. Market positioning refers to the degree of attention paid to certain characteristics, attributes and core interests of consumers or users according to the position of competitors' existing products in the market.

3. Market positioning is not what you do to a product itself, but what you do in the minds of potential consumers. The essence of market positioning is to make this enterprise strictly distinguish from other enterprises, so that customers can clearly feel and recognize this difference, so as to occupy a special position in the minds of customers.

4. The purpose of market positioning is to make the company's products and image occupy a unique and valuable position in the psychology of target customers.

Second, the form of market positioning.

1. Product differentiation strategy. That is, to achieve differences in product quality, product style, etc. The search for product characteristics is a tool often used in product differentiation strategies.

2. Service differentiation strategy. That is, to provide excellent service to the target market that is different from the competition. The better the competitiveness of the enterprise is reflected in the service to customers, the easier it is to achieve market differentiation.

3. Personnel differentiation strategy. That is, by hiring and training people who are better than competitors in order to gain a competitive advantage.

4. Image differentiation strategy. That is, in the case that the core part of the product is similar to the competitor, create different product images to obtain differential advantages.

Market positioning is where a company and a product decide to enter a target market.

It is a very important concept in marketing. Mainstream business management programs such as MBA and EMBA are detailed in the market.

It was proposed in 1972 by American marketers Alice and Jack Traut. This means that the company targets customers based on where their competitors' existing products are in the market. Or the importance of attributes, creating a unique image for the company's products and vividly communicating this image to the customer, enabling the product to determine its appropriate place in the market.

Market positioning is to make the enterprise strictly distinguish from other enterprises, so that customers clearly feel and recognize this difference, so as to occupy a special position in the minds of customers. It is the process of enterprise differentiation, how to find differences, identify differences and show differences.

The essence of market positioning is to make the enterprise strictly distinguish from other enterprises, so that customers can clearly feel and recognize this difference, so as to occupy a special position in the minds of customers.

Market positioning refers to the position of the competitor's existing product in the market, according to the consumer's or user's attention to a certain characteristic, attribute and core interest of the product, to strongly shape the enterprise product distinctive, impressive, distinctive personality or image, and through a set of specific marketing mix to the image quickly, accurately and vividly to the customer, affecting the customer's overall feeling of the product.

Market positioning can be divided into repositioning of existing products and prepositioning of potential products.

Repositioning of existing products may result in changes to the product name, ** and packaging, but the purpose of these cosmetic changes is to ensure that the product is considered worthy of purchase in the minds of potential consumers.

The pre-positioning of potential products requires that marketers must start from scratch so that the product features are indeed in line with the chosen target market.

The key to market positioning is to find out the characteristics of its products that have a competitive advantage over its competitors. There are generally two basic types of competitive advantage: one is the competitive advantage, which is lower than the competitor under the same conditions.

This requires businesses to make every effort to reduce unit costs. The second is preference competitive advantage, that is, the ability to provide certain features to meet the specific preferences of customers.