Wang Han apologized, why did he endorse Love Qianjin ?

Many financial products will have celebrity endorsements, Wang Han gave the endorsement of "Love Qianjin", which is only one of the examples, and it is said that Haitao also endorsed "Love Qianjin", but "Love Qianjin" had an accident, and Haitao did not apologize. Wang Han stood up and spoke out, still very responsibly said, generally endorsement accidents, although it doesn't seem to have much to do with the endorsement star, but the buyer will feel that your celebrity endorsement, I just believe in you, so it is impossible to say that it has nothing to do with it. <>

01. Celebrity endorsement of financial products, if the thunderstorm overturns, whether they should be held responsible. In fact, as the spokesperson of a certain product, if there is a problem with the product, it seems that it is inseparable, and some consumer groups even shouted to ask the endorsement star to return the endorsement fee as compensation to consumers. From a sentimental point of view, this statement seems to be valid.

After all, some people say, I just believe in a certain star, so the products he endorses must also be aimed at his reputation, but in the end something went wrong, and it must be inseparable from the spokesperson.

From the perspective of advertising law, this is not absolute. First of all, it depends on whether the endorsement star is involved in false advertising when shooting advertisements, if it exists, then it has something to do with the endorsement star, but for the review of the product, the star has no obligation. <>

02, although Wang Han has been endorsed for two years, he was still shouted by the victim group to repay the money. Wang Han's endorsement of this financial management, some people noticed early on, when withdrawing money, it is always impossible to arrive in the account, it is said that before and after, a total of nearly 400,000 people invested nearly 30 billion amounts. You can also see many people pulling banners on the Internet, which read, "Love money into fraud, Wang Han will refund the endorsement fee, and return my hard-earned money".

This impact is very bad, so Wang Han had no choice but to issue an apology statement on Weibo.

As the first brother of Hunan Taiwan, Wang Han's reputation is excellent, this time the endorsement overturned, and he will definitely be more cautious in the endorsement in the future, after all, the former can never be earned in terms of making money and reputation, and once the latter is lost, it will be difficult to recover and remedy. <>

03. Many celebrities endorse financial products that have overturned, will there be celebrities who dare to endorse similar products in the future? In fact, in addition to Wang Han's endorsement of this "love money in" overturned, there are many celebrities endorsed financial products that have also overturned, such as Huang Xiaoming, Tang Yan, Fan Bingbing and other celebrities, all of whom have endorsed financial products, and they have all overturned, which brings losses to celebrities is reputational and intangible. If it is not handled well, it will have a certain negative impact on the star.

Wang Han will speak out this time, but he is also afraid that things will brew again, and when he can't control it, it will be too late to speak again, after all, the effective public relations of celebrities are limited in advance.

Financial products like this have overturned, presumably celebrities will definitely be more cautious when endorsing this kind of product in the future, of course, if you don't cherish feathers very much, you may feel that as long as the endorsement fee is a lot, others will not be too much to consider. After all, who can't get along with money.

Endorsement in order to circle money together.

Love Qianjin has been in the past four years, and the reputation has always been there for almost six years, and there are many celebrities who don't accept endorsements if they give money, and thunder is what everyone doesn't want to see.

Wang Han apologized, and he endorsed "Love Qianjin" because of the high endorsement fee. First of all, "Love Qianjin" cooperated with many variety shows and platforms in order to increase its popularity, and finally chose Wang Han to build brand awareness, and gave Wang Han a sky-high endorsement fee.

The reason for Wang Han's endorsement of "Love Money" is very simple, it is a very ordinary commercial activity, and many celebrities earn income by endorsing products!

On July 2, the "Love Money Enter" platform that Wang Han once endorsed encountered difficulties in withdrawing money. It is said that Wang Han once endorsed 370,000 consumers of "Love Money", with an amount of 23 billion. Recently, the Beijing Dongcheng District Public Security Economic Investigation Department filed a case for investigation on the "Love Money In" platform for the crime of illegally absorbing public deposits.

And Wang Han, who used to be the spokesperson of "Love Qianjin", also came out to apologize. However, why does Wang Han want to endorse "Love Qianjin"? In fact, before the endorsement, Wang Han and the legal team had a detailed discussion.

At that time, Wang Han and his team also inspected the compliance and business authenticity of the qualification of the "Love Qianjin" platform. Wang Han made endorsements within the scope of celebrity endorsement obligations, and he himself had personally experienced the product and felt that all aspects were compliant, so Wang Han signed an endorsement cooperation agreement.

In fact, Wang Han's endorsement of the "Love Qianjin" app was a matter from 2016 to 2018. In July this year, after the problem of difficulty in converting cash appeared on the "Love Money" platform, Wang Han was also very concerned about this problem.

Within his ability, he communicated this issue with the platform many times. Not only that, Wang Han also entrusted a team of lawyers to supervise the progress of this matter. It can be seen that even if he does not endorse, Mr. Wang Han still cares about this matter very much.

After Wang Han and his team learned about this incident, they did not shirk their responsibilities and ignored it. On the contrary, they are also looking for ways to help consumers get the most out of their rights.

So, as the spokesperson, does Wang Han need to bear joint and several legal liability such as civil compensation? In fact, it mainly depends on whether there is false propaganda during Wang Han's endorsement. There was an advertising slogan during Wang Han's endorsement, "Ai Qian Jin is the top 10 Internet financial platform of the home of online loans", if it was not the top 10 at that time, then Wang Han's endorsement advertisement would be identified as false advertising, and Wang Han may bear civil liability.

If Wang Han didn't know that "Love Qianjin" would not be able to withdraw and invest income today before the endorsement, then at least legally, Wang Han could be "cleared". SoIf he doesn't stand up, it won't do him any good, and his image will be ruined, as will other spokespeople.

In 2014, CCTV once played an advertisement for love money, but there was a sentence next to the advertising slogan: investment needs to be cautious;

In 2019, Liu Guoliang also advertised for it: "Champion strength escort, happiness and steady progress." ”

And Wang Han's endorsement time was from 2016 to 2018, which is earlier than Liu Guoliang.

After the incident, Wang Han did not shirk his responsibility, issued a statement apologizing as soon as possible, and also said that he and the lawyer team would actively follow up on the matter, and showed a responsible attitude of "not evading, facing it together".

Article 56 of the Advertising Law stipulates that: "Where false advertisements for goods or services related to the lives and health of consumers cause harm to consumers, their advertising agents, advertisement publishers and advertising spokespersons shall be jointly and severally liable with the advertisers."

Where false advertisements for goods or services other than those provided for in the preceding paragraph cause harm to consumers, their advertising agents, advertisement publishers, or advertising spokespersons who clearly know or should know that the advertisements are false but still design, produce, **, publish, or make recommendations or proofs, shall bear joint and several liability with the advertisers. ”

In other words, if the product is not known in advance and will cause damage to the consumer, then the spokesperson is not jointly and severally liable.

Because Wang Han's reputation in the entertainment industry is still very big, if he doesn't stand up, it will affect her development in the entertainment industry in the future, and Wang Han's own three views are also very positive.

Because Wang Han realized the seriousness of the problem, and at the same time felt deeply guilty and uneasy about his misleading to the public.

03, Wang Han has the greatest influence, first of all among the three spokespersons, Wang Han's influence is actually the largest, after all, his name is known to all ages. As the most influential spokesperson, he naturally has to stand up and explain the situation in time, otherwise the saliva of netizens will drown him after all.

Love Qian Jin three spokespersons, why did only Wang Han stand up after the accident?

Investment is risky, enter the market need to be cautious" This is a sentence that many people are familiar with, in fact, not only to enter the market need to be cautious, investment in other financial products, the choice of financial management methods also need to be cautious. Recently, there has been a big problem with an online lending information intermediary platform called Aiqianjin, and 320,000 investors have lost their investment of 23 billion yuan. Surprisingly, after this incident, many victims found Wang Han, the former spokesperson of Ai Qianjin, to ask for an explanation, instead of the two last spokespersons, what is the reason?

The profession of the spokesperson is different, and the impact of this incident on Wang Han is the spokesperson of Ai Qianjin in 2018, and Liu Guoliang is the spokesperson in 2019, so in fact, the victims should go to Liu Guoliang to discuss the law, after all, compared to Wang Han, Liu Guoliang is the latest spokesperson, and Wang Han's endorsement period has passed for two years. But the victims and netizens are more likely to find Wang Han responsible, in fact, because Wang Han and Liu Guoliang have different occupations.

Wang Han is in the entertainment industry and is a well-known host, so compared with Liu Guoliang, he cares more about his image and reputation, although the endorsement period has long passed, but this incident still has a great impact on Wang Han, which is why he took the initiative to stand up.

Wang Han has a sense of responsibility, compared to not saying a word, it is more beneficial for him to stand up As an excellent host, Wang Han has always been very liked and supported by the audience, and he can have such great achievements in his career, not only because of his excellent professional strength, but also because he has a very positive outlook and a sense of responsibility. Wang Han himself should also be aware of his influence, his endorsement of love for Qian Jin will indeed make many people who were originally hesitant choose to love Qian Jin, so after this incident, Wang Han also felt that he needed to stand up, this is not to help those who trust him, but also to save his own reputation.

In this matter, although Wang Han does not have much responsibility, or even no responsibility, among the three spokespersons, he is indeed the one who is the most affected. Therefore, it is very necessary for Wang Han to stand up, show his attitude, and save his reputation, which can not only change the adverse impact on him on the Internet, but also help him establish a better reputation to a certain extent, and when he endorses other products in the future, more people will trust him and support him.

In short, only Wang Han stood up after the three spokespersons after the love money went in and out, first, because this incident had the greatest negative impact on him, he had to stand up and clarify his position; The second is because he stood up and expressed his position is actually a good public relations, which can not only save his reputation, but also turn the wind and calm the anger of netizens.

Among the three spokespersons, Wang Han almost gathered all the anger of netizens, which is why the other two did not stand up for the first time, but Wang Han stood up.

may be because these three people Wang Han is the most famous, so he will bear the brunt of the accident.

Wang **, pay back the hard-earned money of 370,000 people!!

Is it useful to stand up, isn't it just for whitewashing.

Endorsements have been over for so long? Which one has no virtue from **? I also wronged Wang Han.

As early as 2017, Wang Han became the spokesperson of the Love Money platform. From 2018 to 2019, under the tightening of supervision, many online lending platforms have announced "benign exits". However, according to ** reports, in the first three quarters of 2019, Ai Qianjin did not carry out rectification in accordance with the "three reductions" requirements proposed by the regulatory authorities, and it did not begin to decrease until November and December.

Meng Bo, a lawyer at Beijing Jingshi Law Firm, pointed out that from the perspective of spokespersons, when choosing the advertisement to be endorsed, they should abide by the relevant provisions of the Advertising Law, and try to avoid falling into a crisis of trust and litigation risks due to the endorsement of problematic products.

Celebrity endorsement pays attention to the contractual relationship, and he will not care about the future, nor will he consider it for investors. So do you look at the celebrities who endorse the advertisement, have they gotten into a lawsuit because of an endorsement advertisement?

The endorsement fee is in place, and there is nothing.

I love money and I've been investing there for almost two years

According to the provisions of the Advertising Law, if the spokesperson has not used the product or received the service, he will make a recommendation for him, then. Therefore, the illegal gains obtained will be confiscated, and a fine of up to twice the amount will be imposed, although Wang Han has stood up and apologizedHowever, Wang Han did not know that the company's advertisement was false, and he did not know the defects of Aiqianjin's products, so he did not need to bear legal responsibility at present.

I don't think the spokesperson needs to take responsibility, and it is estimated that Wang Han did not expect that his endorsement a few years ago would be pulled out to defend his rights. Investment and financial management is voluntary, and you should have signed a contract, just like buying something, the price is reduced just after you buy it, you feel that you are buying expensive, and you come out to defend your rights and ask for compensation. This is obviously unreasonable and not protected by law, although we have the right to legally protect our own interests, but we should not find an advertising spokesperson for the product.