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In fact, it is not difficult to do big in the hardware industry, as long as you have one or a few stable customers at the beginning, you can ensure that you do not lose money during the beginning, and then go outside to find more customers, in addition to understand more about the nature of hardware and price differences, these believe that you have made a lot of preparations, and you have to deal with your peers more, the most play on a few hardware, so that you can ease and increase their orders, that is to say, with a big but, they can not do it can also be sent to them to doNow the price of hardware will only rise and not fall, the current energy is missing, the society has progressed, and the price has been **, all of which shows that the hardware will always be **, so it is very possible for you to make such things and slowly become bigger!
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Mainly take a look at your main customers Check the bills and classify the goods sold: such as four categories 1 cash cow products with high income and no longer increasing sales Check whether there is a decline or the former cash cow products have declined due to poor quality and have been robbed of business? Not well-known?
Product variety update is not timely? 2 star products with high income and continuous increase in sales How to keep the increase in sales As long as the person who buys is what to buy for Is there a trend of continuous sales growth Will it be a flash in the pan due to a certain social trend to decide the trade-off 3 Problem products Low income Sales volume increase Why is the income low and the profit is low? Is there a possibility of raising the price (considering the difference between the products in the nearby store and yours) or the performance of a brand starting to heat up?
4. Thin dog products have low income and sales volume are also not good, is it forgotten to update? Or is there already a substitute? Or is it a loss of competition?
Or is it a low local market share? Know your biggest repeat customer Whether it's an individual or a company Check out the more successful stores near you Are there any more promising development directions in this place If you have time, check the future planning of the area and the development direction of the local ** (industrial?). And then which specific industry) to grasp or find out the source of customers that you think can give you the most benefits, and use him as a model to continue to expand.
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The first is propaganda, and then there is the amount that can be disguised if it does have that strength
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1. Market research: As a novice who has just entered the hardware industry in Yinzhou, investors must first understand the local hardware market, fully understand people's consumer demand, chain consumption concept, consumption level, etc., and how many hardware stores are in the local area, what is the price of the product, etc., only in this way can we defeat competitors and stand out in the market.
2. Store location: investors can open their stores in some new residential areas with large populations, therefore, in these places, the demand for hardware is relatively large, and it is more convenient for people to buy.
3. Decoration façade: For the decoration of hardware stores, investors only need to do a simple decoration. However, the store must be neat and beautiful, and the products must be displayed in an orderly manner, which is very helpful to improve the profitability of the store.
If the products in the store are messy, you will lose a lot of customers.
4. Procurement of goods: Investors can go to the local hardware wholesale market or purchase some goods online. At the beginning of the store's operation, investors can purchase some of the most frequently used goods in our lives, and after a certain source of customers, they can add some new varieties appropriately.
Investors should not open a store before a large number of goods, which will bring huge investment risks.
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Here's how to open a hardware store:
1. A business license is required to open a hardware store, and opening a store without a business license is an unlicensed operation. Some people may have a weak sense of law, thinking that they can sell things if they buy some goods, and they don't think about the business license at all. But in fact, in order to strengthen the management of the market and better protect the legitimate rights and interests of consumers, it is necessary to go to the industrial and commercial bureau to apply for a business license to open a store.
Therefore, before opening a store, you must go to the industrial and commercial bureau to get a business license, so that you can open a store smoothly.
2. To choose a suitable location as the façade of the hardware store, the business will definitely not last long if the surrounding ** is very small. Although hardware products are also needed by every household, the frequency of purchase obviously cannot be compared with steamed buns and vegetables, so the hardware store's requirements for the surrounding ** quantity are also very high. Choose a suitable location and conduct a general survey of the surrounding population, so that the business of the new store can be guaranteed.
3. Everyone should also do a good job in recruitment, do this well, and business is not a problem. Good employees can also help maintain a stable and good business. The hired shopping guide has the ability to sell, and the knowledge of the hardware industry should be clearly understood.
4. After the store is opened, it is necessary to maintain the relationship with old customers, treat them with high-quality service, and lay the foundation for the prosperous business of the store. If you want to have a stable and good business, then old customers are very important existence, and people who open hardware franchise stores must pay attention to this. Treat old customers well and be good at listening to their opinions.
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Content from the user: Vivan (featured).
How to open a hardware store.
Nowadays, many capable friends are not willing to work for others all their lives, and they have worked hard to save a sum of money, and it is just right to open a store by themselves, what store is the most profitable to open? Now the hardware store is more popular, and the decoration industry is booming, so I thought of opening a hardware store. So how do you open a hardware store?
1.Small hardware is a necessity for family life and unit operation, with a wide range of market demand and sufficient and stable customers, so as to ensure stable sales growth after opening; If anyone has the experience of buying latches, light bulbs, plugs, faucets, any home, office, workshop, construction site, and all walks of life need our goods, they are our potential customers, so the number of customers is particularly large.
2.There are no seasonal constraints on small hardware, and the unfavorable business factors such as shelf life and product preservation loss can almost be ignored, and the business accidents and losses are the lowest in all industries; Most of the goods are still new after a few years, and the loss of goods sold is the lowest in the industry. There are few hidden dangers in the after-sales use of the product, the accident rate is low, and the business accident is less troublesome.
3.Hardware commodities are complete, in addition to the needs of thousands of households, the real estate, building decoration, buildings, halls, factories and enterprises have a large number of channels, the development prospects are considerable.
4.The markup rate of the hardware industry is relatively high, which is also one of the important reasons why many entrepreneurs are more keen to choose dry hardware. For example, buy a latch for one dollar; One lamp is one yuan; A plug for one yuan and other sales** is normal.
And the purchase price is only a dime or a dime. The markup rate is sometimes as high as 100 0% or more, and the average is also above 30@%, which is difficult for other industries to achieve. The above totals: 4
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Opening a hardware store includes:
1. Market research and understanding of the local market.
Know yourself and know your opponent, and you will not be defeated in a hundred battles". As a novice who has just stepped into the hardware industry, you must first understand the local hardware market. Take a lot of "tours" to the hardware stores, specialty stores, and other places in the area to be selected or nearby. Mainly look at the following aspects:
1), whether there are hardware stores, how many. This can roughly reflect the local hardware consumption concept.
2) The main goods placed in the entire hardware store or specialty store (or through communication with the store owner and clerk, you can learn the main sales of product information). This can reflect what kind of hardware products are mainly suitable for sale in the local market. Of course, there is a certain amount of moisture in this information, and it needs to be analyzed by yourself to be more accurate, and you can't see one or two people who are confused by superficial phenomena.
3) Understand the price of various products in the store.
Understanding the above three aspects can basically have a general understanding of the local hardware market. When it is necessary to purchase and stock up, if possible, consult more experienced industry insiders.
Second, the location of the store.
When you first enter, it is more suitable to choose a community with a lot of people, especially some newly built communities. The amount of hardware used in these places is slightly larger.
3. Decorate the storefront.
As a professional hardware sales, the store must be neat and tidy, the goods must be placed in order, and how to decorate has little to do with it. A small cost can also make an attractive layout.
Fourth, stocking, business strategy.
Don't be aggressive in purchasing, and bring in all the goods that you think can be sold at once. This will bring a lot of risk to yourself, the market is unstable, and the material is unstable will affect your final sales.
When you're just starting out, you can buy some of the most commonly used local products. The principle is less and complete, often purchased, a variety of ways to combine. You can order at your local wholesale market or online.
5. Maintain and expand the sales network.
Local small decoration teams, decoration companies, and hardware repair shops are all sales networks that can be used as long-term cooperation.
Sixth, do a good job in after-sales service.
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It is recommended that the online and offline dual mode, the online can open a small program to store a huge customer resource is also to produce high-viscosity customers, but at present, the opening of the small program is quite high, but there is a one called one station e-commerce that seems to be free now, you can follow his Douyin to receive.
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Wholesale business can be done in the professional hardware and electromechanical markets around the country. Those who do retail can choose according to their own categories, and choose to do small hardware in residential communities, especially in communities where residents have just been stationed; To do hardware machinery, choose the industrial zone.
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Find a storefront, rent a storefront, apply for a business license, get a source of goods, hire someone, and open for business. This is the most basic.
As for how to drive well, you have to do the following:
I have sufficient liquidity, so as not to be able to turn over when I receive a large order.
The location of the façade is best near the newly built residential area or the concentration point of the hardware street or something.
Use your own network to pick up the work of various companies and units.
Be diligent, have a good attitude, and now pay attention to after-sales.
It may be difficult at first, so please be patient and go out for a run.
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