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Preparation and precautions for live streaming.
Live Streaming Purpose. Endorse brands or merchants, increase brand exposure during the live broadcast, and enhance the brand effect of merchants. Quickly improve the image of the enterprise and the reputation in the mouth of users in a short period of time.
Basic preparations for live broadcasting:
1) Warm-up in the early stage of activities, publicity and hype, combined with activity discounts to attract traffic.
2) Confirmation and debugging of professional equipment for live broadcasting, and large-scale events (such as opening) are different from ordinary show live broadcasts. Mobile phones and other daily equipment may not be able to provide professional services, you need to prepare GLIVE T1000 and other equipment in advance, which can ensure sufficient power, use 3 4G networks and WiFi signal transmission at the same time** greatly improves the reliability of live broadcasting, and the built-in battery weighs only 600 grams, which is more convenient for live broadcasting.
3) Have a certain understanding of the purpose of the live broadcast, the activity process, and some basic information and modes of the business, and avoid being very unprofessional because you don't understand the business information during the live broadcast.
4) Do a good job of switching between each link, and be sure to rehearse the lines and interactions during the transition in advance. If there are guests on the stage, guidance, etc., you should prepare for the introduction of the characters in advance.
5) Prepare interactive discourse or interactive forms in different scenarios, in case of cold scenes, the anchor can be very good to save the scene.
Standard: All links are well connected; The on-site interaction effect is good; Corporate brand gets**;
Live streaming process. It depends on the specific requirements of the merchant, but you need to do a good network test before the live broadcast to avoid frequent disconnections.
General Live Streaming Tips:
1) Offline live broadcast or live broadcast, different from online live broadcast, has stronger interactivity and rendering power, and better feedback. The anchor should prepare some warm-up interactive forms, such as randomly pulling the audience to share, briefly describing feelings, naming the audience to interact on the spot, shouting microphones, etc., and taking out physical prizes. Real things have a sense of substitution and rendering power than virtual ones, which can improve the atmosphere of the scene more.
2) Design a Q&A script for the topic in advance. Offline live broadcasts are purposeful and commercial. Then there will definitely be a product or brand promotion.
The anchor should coordinate with the merchant in advance and set up the problem. Drag out the information of the entire product or brand through one question and answer, rather than the person in charge of the merchant who briefly describes it. One question and one answer is more logical, and it can increase the audience's attention by asking questions instead of the audience.
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Outdoor live broadcast needs to pay attention to the following:
4G operator data card: There are two types of data cards, one is a time card (to calculate the time) and the other is a data card (to calculate the traffic). Personally, it is recommended that if you do outdoor live broadcast in an area with a good signal in the city, you can choose a time card from a local operator, and there is also a network card calculated according to the traffic, which is generally higher than the time card.
Android phone with good CPU and camera: First of all, the mobile phone system version requires Android or above to run the mobile live broadcast software stably.
Mobile WiFi Signal Booster (MIFI): As a live broadcast signal source, MIFI devices can ensure the smooth live broadcast to the greatest extent. Therefore, stability and durability are the two most important factors. Move the power bank up, shoot the stabilizer tripod.
Safety must be the first place, when broadcasting outdoors, you must pay attention to your personal safety, try to do live broadcasts in a safe place, it is not good to challenge your own limits and do some dangerous live broadcasts. If you still need to understand the rules of live broadcasting, you should broadcast live in strict accordance with the rules of Orange Branch's live broadcast, so as not to be banned.
Outdoor live broadcast and indoor live broadcast are more difficult, prepare the above equipment when preparing for live broadcast, and need to pay attention to the above basic matters, correct and reasonable operation of live broadcast matters, will be beneficial to live broadcast, will not affect the live broadcast effect.
Equipment required for outdoor live streaming.
A mobile phone or computer is a must, and it is the basis of live broadcasting. There is definitely a need for a network for outdoor live broadcasting. Both of these devices are very important and must be paid attention to when doing outdoor live broadcasts.
Live stands, microphones, monitor headphones, and fill lights are also needed. In order to make the outdoor live broadcast go more smoothly, when choosing the live broadcast equipment, you must choose the best one, so that the live broadcast can go more smoothly.
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The first thing to consider is using on-site Wi-Fi. If the Wi-Fi speed is not good, switch to a 4G network. You can also prepare a mobile company's Internet terminal (portable Wi-Fi).