Why is Apple on Black Friday?

The reason is equivalent to the price reduction of Double 11.

It is a Christmas purchase in the United States, which generally starts after Thanksgiving. Thanksgiving Day is the fourth Thursday of every November. So the next day, the fourth Friday of November, was the first day of the American Big Buy.

On this day, malls in the United States launch a large number of discounts and promotions to make the last large-scale ** at the end of the year. Because shopping malls in the United States generally record deficits with a red pen and profit with a black pen, and on the Friday after Thanksgiving, people's crazy buying has greatly increased the profits of shopping malls, so it is called Black Friday by merchants. Merchants expect to make the most profit for the year by making the most of their Christmas purchases that start on this day.

Because Black Friday is the second day of Thanksgiving, and it is also a holiday deal.

A marketing tool, "Apple" is not good for everyone, and it is estimated that it will be replaced by "bananas" haha

Black Friday Singles' Day abroad.

That's what the top stipulates.

Soon "Black Friday" is coming, and Apple has also confirmed that it will carry out ** activities on that day.

What is certain is that on the day of the event, users can buy products in Apple's official retail stores or online, judging from previous years, iPad, iPod, Mac series computers will have different degrees of discounts.

It needs to be said that this activity will not only be carried out in the United States, but also in Australia, the United Kingdom, etc., but it will not involve China (the Chinese New Year also has the same benefits). Of course, it should be noted that third parties will also make ** on Apple's products on this day, and their discount margin should be greater than that of the official.

In the United States, a gift card will be issued (RED) to customers who purchased a product during the Black Friday event. Unlike previous years, this year's products include the iPhone, and you can get a $50 gift card when you buy and pay for the iPhone 6 6 Plus, iPhone 5S and iPhone 5C.

The value of the gift card for other participating products has changed, with $100 for Mac, $50 for iPad, and $25 for Apple TV, iPod and Beats. Some of these offers are down from last year, when the rebate for a Mac was worth $150 at this time of year, compared to $75 for the iPad Air and $50 for the iPod.

In previous years, the Apple Store would launch ** activities on Black Friday, but Chinese mainland was not one of them. However, this year, Apple intends to let us feel the atmosphere of a Western shopping festival as well.

A few days ago, Apple's Chinese mainland official website updated its homepage and hung out a banquet advertisement called "A small profit, a lot of excitement". This update is synchronized with the official website of the United States, and although the message is ambiguous, judging from the timing of the advertisement, it is almost certain that it is coming for Black Friday.

Apple's above-mentioned advertisement does not specify the content, but it is attached to the bottom of the page with a variety of products, including iPad, Mac, iPhone, and Beats headphones. That said, all of these products are likely to participate on Black Friday**.

Referring to the experience of previous years, Apple will take two different ** activities on Black Friday, one is to reduce the price of Mac, iPad and other products to a certain extent, and the other is to give gift cards of a certain face value to users who buy products on the same day, and the gift cards given last year ranged from 50 to 100 US dollars. However, students who want to buy an iPhone 6 should not be too happy, as is customary, the latest iPhones usually do not have any **.

However, before Black Friday, Apple's App Store in China has started a price reduction campaign for apps, and a large number of well-received games and apps **1 yuan, you can collect them before buying new devices.