Who are the four founders of communication and who are the four founders of communication

1) Lasswell.

Lasswell is a political scientist, a member of the National Academy of Sciences, and has served as President of the Political Science Association, President of the International Law Association, and Honorary President of the International Political Psychology Association. His greatest contribution to communication is a small but influential article entitled "The Structure and Function of Social Communication", which can be described as the pioneering or foundational work of communication science.

2) Lewin. Psychologist is not only one of the representatives of Gestalt in psychology, but also the founder of group dynamics in social psychology, and is known as the "father of experimental social psychology" because he was the first to apply experimental methods similar to natural disciplines to social psychology. His greatest contribution to communication studies was the theory of "gatekeepers".

3) Hovland.

His contribution to communication is that on the one hand, he introduced the method of psychological experiments into the field of communication, and on the other hand, revealed the conditions and complexity of the formation of communication effects, which became an important basis for rejecting the early "bullet theory". The "persuasion method" changes the "attitude". Hovland was a pioneer in experimentally measuring the degree of attitudinal change and verifying the effect of transmission.

4) Lazarsfeld.

Sociologist, he is known for his empirical and applied research. Its contributions: First, two-level communication theory.

The first step is to reach a small group of people on the audience from the mass media, who are called "opinion leaders" because they are active in communication. The second step is for this small group of opinion leaders to spread the message of the media to a wide audience.

2. The research scope and focus of communication.

1) Scope of the study.

It mainly includes: inward communication, interpersonal communication, public communication, mass communication and organizational communication. Among them, mass communication is the mainstay.

The study of communication is the study of people: the study of the relationship between people, people and other groups, organizations and societies; study how people are affected and how they affect each other; Study how people report news, how they receive news and data, how they are taught by others, and how they entertain and entertain people. Start by understanding how relationships are built between people.

2) Research focus.

Communication studies the process of communication, i.e., the communicator, the medium, the recipient, the content of the communication, and the effect of the communication. Communication research focuses on the process, means and media of information dissemination between people. The speed of transmission and the validity, the purpose and the control, and how to establish a certain relationship with the role of communication.

Since the 20s of the 20th century, the research activities of four scholars have played a fundamental role in the establishment of communication studies. They are: 1) Lasswell, an authority on propaganda research, who was the first to summarize the basic social function of communication and proposed the "5W" model; 2) Lazarsfeld – He first started the study of communication effects, and systematically used social survey and quantitative methods to study the communication process, which played an important role in the systematization of communication theory.

3) Lein – the founder of the "gatekeeper" theory; small group dynamics; 4) Hovland—Introducing psychological experiments into the study of communication effects; He pioneered the theory of "the mediating factor of information".

Hello: The Four Founders of Communication:

Wilbur L. Schramm (1907-1987), the master and founder of the collection of communication studies, representative works: "Mass Communication", "Four Theories of the Press", etc.!

Kurt Lewin (1890-1947), one of the four founders of communication studies, his representative works: "Field Theory in Social Sciences", etc.!

Lazarsfeld (1901-1976), one of the four founders of communication studies, representative works: "The People's Choice", etc.!

Harold Lasswell (1902-1977), one of the four founders of communication studies, his representative works: "Propaganda Techniques in the World War", "The Structure and Function of Communication", etc.!

Hope it helps!

The four founders of communication studies: Harold Lasswell, Kurt Luin, Paul Lazarsfeld, and Carl Hoffland.

Four founders.

1. Lasswell (American political scientist).

1.An in-depth study of political communication was conducted, and an analytical approach was advocated.

2.The 5W was proposed, which defined the field of communication studies for the first time.

3.It proposes social communication and the social function of communication from a macro perspective.

2. Lein (American psychologist).

The theory of group dynamics is a gatekeeper (field theory is proposed).

3. Lazarsfeld (American sociologist).

1.Two-level communication theory, breaking the influence of the magic bullet theory on communication science.

2.Critically put forward the theory of social function of mass communication, and put forward the negative influence of anesthetic function.

4. Hovland (American experimental psychologist).

1.Psychological experimental methods were introduced into the field of communication.

2.His research explains the conditionality and complexity of the formation of propagation effects.

Schramm – the master of communication.

The four founders and founders of communication studies:

Kurt Lewin (1890-1947) was one of the four founders of communication. Representative works: "Field Theory in Social Sciences", etc.

Lazarsfeld (1901-1976) was one of the four founders of communication. Representative works: "The People's Choice", etc.

Harold Lasswell (1902---1977) was one of the four founders of communication. Representative works: "Propaganda Techniques in the World War", "Structure and Function of Communication", etc.

Karl Hovland (1912-1961) was one of the four founders of communication studies. Representative works: "Communication and Persuasion", etc.

Wilbur L. Schramm (1907-1987) was the founder and founder of the Communication Studies. Representative works: "Mass Communication", "Four Theories of Newspapers and Periodicals", etc.

The four founders of communication are: They are: Lasswell, Lewin, Hovland, Lazarsfeld.

They are: Lasswell, Lewin, Hovland, Lazarsfeld.

Communication is a science that studies the occurrence and development of all human communication behaviors and communication processes, as well as the relationship between communication and people and society, and is a science that studies social information systems and their operation laws.

Its electrical energy is Li Yier, Nankai and Wang Yinglin, respectively. Ouyang Xuena, this is his founder.

The four founders of communication studies, this one is more famous. It's all knowledgeable.

In particular, it is necessary to have a ready-made psychology, these are the reasons.

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