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Personally, I feel that marketing management is the mainstay, for brands, many brands are now improving, and many brands are also new products, but the company's marketing management will become more important when the company is bigger, not only online, but also offline, because it is more necessary to make the channel management more appropriate and perfect, in order to develop better.
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Li Ning enterprise is actually divided into several parts, because there are many departments, so the types of personnel required are also different, each region has branches, from the sales manager to the shopping guide of the store, these things, sales personnel, of course, there are display, training, personnel, marketing department, sales department, product department, logistics department, etc., the group will have a product research and development department (shoes, clothing, etc.), so you have to choose the direction you want to engage in.
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There are three differences between Li Ning and Li Ning in China: different names, different positioning, and different routes.
2. Different positioning: the traditional Li Ning mainly involves sportswear, while the Chinese Li Ning represents the trend of young people, and the trend culture of China involves a wider range.
3. Different routes: Li Ning takes the parity route, while China Li Ning takes the trend route.
Why is China's Li Ning more expensive than Li Ning?
The positioning of the two brands is different, and the target group is different. China's Li-Ning is a trendy brand, while Li-Ning is a simple sports brand.
Both China Li Ning and Li Ning are Gripsou sportswear brands, known as China's Li Ning brand, in order to better promote the international market. The Chinese Li-Ning series will have a more fashionable design and more Chinese elements, while the previous Li-Ning is just a more ordinary sportswear.
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The differences between Li Ning and China Li Ning are as follows:
1. The elements are different.
2. The meaning is different.
China's Li Ning brand is to better promote the international market; Li Ning is basically oriented to China.
3. The release time is different.
Li Ning and China Li Ning are the same brand, but they used to be called Li Ning, and now they are more called China Li Ning. Li Ning Sporting Goods**** was established in 1990. Compared with Li Ning, China's Li Ning was launched later, and Li Ning appeared earlier.
Introduction
China Li Ning and Li Ning are the same sports brand apparel, called China Li Ning brand in order to better promote the international market. China's Li-Ning series will be more trendy in design, and there will be more Chinese elements, while the previous Li-Ning series was just a more ordinary sportswear.
If it is simply said that "China Li Ning" has become more fashionable, more trendy, and more like a brand for young people, this is just the opinion that most people put on Li Ning's "fashionable and young" coat.
In fact, the emergence of "China Li Ning" is in line with some changes in the consumption structure in today's consumption era. The return of the brand's core to local Chinese culture is not difficult to find in the clothing series released by Li Ning in the past two years.
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Hello, it is a pleasure to serve you and give you the following answers: China Li Ning is the largest sporting goods manufacturer in China, mainly producing sports shoes, clothing, sports equipment, etc. Li Ning is an international brand that mainly produces sports shoes, clothing, sports equipment, etc., and has a wide influence around the world.
The difference between Li Ning and China Li Ning is that Li Ning is an international brand, whereas China Li Ning is a local Chinese brand, and their product types are also different. Li Ning's products are more international and more internationally competitive, while China's Li Ning products pay more attention to localization and pay more attention to the needs of the local market. The methods and practices to solve this problem are as follows:
1.First of all, it is necessary to understand the product types of Li Ning and Li Ning in China, and the difference between them. 2.
Secondly, it is necessary to understand the market positioning of Li Ning and Li Ning China, as well as their product characteristics. 3.Then, according to the market positioning and product characteristics, it is necessary to formulate a marketing strategy suitable for Li Ning and Li Ning in China.
4.Finally, according to the marketing strategy, it is necessary to formulate the marketing activities suitable for Li Ning and Li Ning China, as well as the implementation plan of the marketing activities. Personal Tips:
1.When formulating marketing strategies and marketing activities, it is necessary to formulate targeted marketing strategies and marketing activities according to the market positioning and product characteristics of Li Ning and Li Ning in China, so as to improve the marketing effect. 2.
When implementing marketing activities, it is necessary to pay attention to the timing of the activities and the way in which they are implemented in order to achieve the best marketing results. 3.When implementing marketing activities, it is necessary to pay attention to the cost of the activities and the implementation effect of the activities in order to achieve the best marketing results.
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The difference between Li Ning and Li Ning in China is that the name is different, the positioning is different, and the ** is different.
1. The name is different
Although the names are different, Li Ning and China Li Ning both represent the same brand, both Li Ning. The name of China Li Ning was at New York Fashion Week, in order to better enter the international market and inherit the purpose of local Chinese culture, so it was named China Li Ning, which is actually the same brand, but the name is different.
2. The positioning is different
The traditional Li Ning mainly involves sportswear, while the Chinese Li Ning is a trend, the new design and trend into Li Ning, on behalf of the trend of young people, China's trend culture, now, China Li Ning also has its own unique position on the international trend stage.
3. **It's different
Generally speaking, the price of Chinese Li Ning's products will be higher because the products are more trendy and fashionable. Attentive friends may find that the store logos of Li Ning and Li Ning stores in China are different.
Is Li Ning a Chinese brand?
Li Ning is a Chinese brand, a professional sporting goods company, engaged in sports shoes, casual shoes, clothing, sports equipment and accessories, etc., with complete marketing, research and development, design, manufacturing, distribution and sales capabilities.
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Very good.
First, look at the upper and workmanship.
Li Ning brand sneakers are carefully sewn using advanced sewing equipment and special silk threads, and strictly implement the national and company process standards and appearance inspection standards, the upper sewing machine is controlled at about 3 and a half centimeters, and the sewing lines look smooth and full. In terms of the material of the upper, it is made of high-quality leather or nylon mesh, which is strong and colorful.
2. Comfort.
The weight of the shoes is appropriate, after the start, it is easier to increase the speed, the feeling of the heel landing is softer, the cushioning effect is good, there is a certain cushioning on the ground, and the protective performance of the foot is beyond doubt.
Three**. Li Ning is not only very well-known, but also more close to the people, divided into high, medium and low grades, and the low-grade ones are generally about one or two hundred, two or three hundred, but the quality is also very good and very comfortable. Generally speaking, from the perspective of the quality of Li Ning shoes or the overall cost performance, it is also very cost-effective to choose shoes of this brand, which can have a long wearing life and a good wearing experience.
Fourth, easy maintenance.
When cleaning, avoid contact with solvents, acids, alkalis, oils and other corrosive features. Wipe gently with a damp cloth and do not brush violently. Keeping shoes and laces separate, the nylon mesh and faux tanned leather on the shoes are relatively easy to care for and can be washed by hand with clean water, but it is best not to wash them in the washing machine or soak.
When drying sneakers, dry them in a ventilated place at room temperature with the toe toe facing down and the sole facing the drywall.
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The brand of Li Ning is still very good.
Needle threads and cart threads look smooth and full. In the selection of upper materials, the use of high-quality leather or nylon mesh, bright colors, Li Ning, as one of the four major brands on behalf of China, broke the previous design style, in line with the international trend, and shined with the new theme of "China Li Ning".
The weight of the shoes is appropriate. After starting, it is easier to speed up. The heel feels soft when it lands.
Good shock absorption. It has a certain cushioning effect on the ground. There is no doubt about the protective performance of the feet.
It is also comfortable to exercise from the point of view of use. In particular, it is not easy to slip at the start, and it has a good grip effect.
At the same time, Li Ning has also injected a lot of trend genes into its design, becoming the first Chinese sports brand to participate in New York Fashion Week, setting off a "sports trend" in the international runway. This Li Ning also brings a lot of fashion sense, which is in line with the love of many young people and has a unique style.
Li Ning wanted to capture the needs of young consumers in terms of combining data and sports. This is the first time this kind of cooperation with an Internet company for a local sports brand. There are many details and highlights in Li Ning's first catwalk, which restores the award dress of Victoria001, and uses the traditional Suzhou embroidery process to present a special sweatshirt, which borrows the new style of the original butterfly shoes.
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Li Ning is a very famous brand, and its products are deeply loved by people.
Li Ning's goal is to transform from a traditional sports equipment supplier to an "Internet + sports life experience" service provider. In the past year, after the return of Li Ning, it not only cooperated with sports enthusiasts and NBA star Wade from all over the world to participate in the design, but also cooperated with Internet technology companies to launch smart products. As he said, "You can rely on appearance, but you need to rely on technological products."
The 2015 Li-Ning 10K Road Running League 10-stop race started in Guangzhou today, and the sunny weather in Yangcheng after the rain seems to be a special cheer for the runners in Guangzhou. The participation of runners in the design of Li-Ning running shoes is the driving force and foundation for me to make my running shoes more refined and beautiful. Guangzhou runners, so wild.
On April 12, 2015, Li Ning cheered for his runners on Weibo while shouting at Li Ning's running shoes. Join hands with runners to infiltrate the spirit of sportsmanship into every pair of running shoes and return to the essence of sports, which is also in line with the reformed Li-Ning strategy.
Li Ning Company intends to become an internationally competitive sporting goods brand. As a sporting goods company, Li Ning Company inspires people's desire and strength to make breakthroughs through sports, is committed to the creation of professional sporting goods, and strives to make sports change life and pursue breakthroughs in a higher realm. Adhering to the corporate philosophy of "Winning Dreams", "Integrity and Promise", "Our Culture", "Excellent Performance", "Consumer-oriented" and "Breakthrough", we strive to build Li Ning Company into a world-leading sportswear company.
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As a domestic product, Li Ning has achieved its current results, which is good.
For me, sneakers are what I wear when I play ball, and even the best shoes have worn out for two years, and I don't usually wear sneakers to go out, except when I play, the sneakers are thrown in the trunk of the car. So I don't care how nice or cool the sneakers are, as long as they don't look ugly. After all, everyone's shoes are cool on the court, no one looks at your shoes, and if you play well, you wear slippers, and some people want to be teammates with you.
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Li Ning is the best and conscience such as the enlightenment series, although it has been on Paris Fashion Week, but compared with the current variety of trendy shoes are still close to the people, not to mention the midsole full palm carbon plate, Li Ning's concept has always been very good, and the shoes are the same. With the cooperation between Li Ning and other brands, Li Ning's products are becoming more and more competitive, and there are some of them, but they are also acceptable.
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Li Ning is very good, and the reputation of this brand in the market is still very good. Although he can't be 100% satisfied, he can make 80% of consumers satisfied, then he is successful.
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I don't know what the definition of good is in your mind, but as far as Li Ning is concerned, the number one Chinese sports brand is enough to prove that he is a good brand. The conditions for a good brand to have: 1
The quality must be good2Famous. But these two points are inseparable, if the quality is not good, it will naturally not be famous, these two points are related, I don't know what you will think of the question of "Is Li Ning good" after watching it.
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Li Ning is a very famous brand, and its products are loved by people.
In the past year, after returning to China, Li Ning not only participated in the design with NBA star Wade, but also cooperated with Internet technology companies to launch smart products across borders.
As he puts it, "Obviously, we can rely on our own merits, but we have to rely on technology products." ”
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Li Ning: A famous Chinese male gymnast. He graduated from Peking University Law School with a bachelor's degree in law and an EMBA from Guanghua School of Management, Peking University. He created a myth in the history of world gymnastics, winning 14 world championships and more than 100 gold medals.
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Li Ning is very good, it is a very famous sports brand. Li Ning has established a database of professional athletes' foot shapes, collects and analyzes data on the characteristics of professional sports, and continuously strives to improve the professionalism and comfort of its products.
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20 years ago, I bought a pair of Li Ning shoes, very good, and then I wore them for my mother, and they didn't wear them out, and now our whole family wears Li Ning shoes, and I love Li Ning shoes.
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How is Li Ning, the myth of Chinese sports, doing now? At the age of 56, his face has been vicissitudes, and his nose is sour!
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I like Hongxing Erke, support domestic products!
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