Why is the sign of the newly opened store covered with a red cloth?

Why do you have to cover the signboard with red paper before the new opening?

Honmei was forced to put on the duty of red pants Winter Fish.

Covering part of the name of the store that is about to open with a red cloth can achieve two effects: one is to create suspense, and the other is to keep the festivities.

The folk meaning of the name of the new store covered with a red cloth is, in principle, similar to that of a bride with a red hijab. It is to pick an auspicious day of the zodiac to complete a major event, and draw a sense of ceremony. In ancient times, the two were indeed very similar.

When the new store opened, the entire plaque was covered with a red cloth, and after a burst of gongs, drums, and firecrackers, it was lifted again, which was very grand.

This one is not hung up.

In modern times, it is becoming less and less common to cover the entire signboard with a red cloth, and instead it is a single word of the store's name that is covered with a red cloth.

First of all, the production time of the signboard is uncertain, and the store still has the ritual pursuit of "opening on the auspicious day of the zodiac", and the name of the store is still to be Meng.

And then from the perspective of publicity, a rented storefront, a living billboard, and no advertising during the months of renovation should be charity? Even some chain restaurants that are completely closed and renovated have to be posted outside" Baowang coming soon...

Guided by the idea of combining tradition and modernity, the red cloth covering the name of the store has become a compromise and appropriate choice.

In Tohoku, you often see some shops, which have been open for a few months, and a red cloth is still covered with the name of the store, giving people a sense of mystery. After some personal actual investigations, it is generally because I forgot to pick it. However, some stores choose to cover the name of the store with red paper instead of red cloth, which does not rule out cost savings, or "I don't think much about it, isn't it all red".

Red is both the rising sun and blood, the Chinese have a long history of worshipping red, and the history of using red objects to ward off evil and eliminate disasters and protect themselves is very long. As early as 18,000 years ago, the cave people sprinkled red iron ore dust around the bones as a ritual.

The silk paintings unearthed in Mawangdui, the red part of which is the pigment prepared with cinnabar, the history of cinnabar as a pigment can be traced back to at least the Hemudu people.

Therefore, the practice of red cloth covering objects is quite common in traditional culture. The table of the eight immortals at the wedding should be surrounded with red silk, the door of the maternity room should be hung with a red cloth curtain during the month, the child should be born at the door with a red cloth or red flag, and the child's fetal hair should be wrapped in red cloth and hidden under the water tank. As long as it involves major matters, in addition to funerals, wedding crowns and weddings, the use of red cloth is almost a matter of course.

It's just that in modern times, due to the poor practicality, the ceremonial use of red cloth is becoming less and less, and even the bride's head cannot be covered, only the manhole cover near the bride. However, the metaphor and ritual sense of the red cloth have not disappeared, and once it appears, it can still give people rich associations. In 1988, Cui Jian performed on stage with a red cloth in his eyes, and after singing, he threw the red cloth on the ground, which caused a great deal to the leaders and the masses. Shock.

In the eyes of the Chinese, red represents red and red, and the plaque unveiling ceremony represents that everything is new, everything will be prosperous, good intentions. The other is to let people guess what company it is, so that people will have an impression in the future and achieve the role of advertising. Now the red cloth is covered for the ribbon cutting and unveiling, and the red cloth is covered to wait for the auspicious time to unveil, and at the same time, the red cloth is also used to pray for good luck and prosperous business.

Before the store opens, the plaque should be covered, initially for confidentiality, a good name is very important, not to let peers rob their own name. And it can increase the sense of mystery and make passers-by pay more attention. Because everyone has the psychology of exploring the mysteries, the more they don't know, the more they want to know, which plays the role of advertising.

Later, there was a saying of cutting the ribbon and unveiling, covering it with a red cloth and waiting for the auspicious time to unveil it, and at the same time, using the red cloth also had the meaning of praying for good luck and prosperous business.

Because, the newly opened store brand also represents his signboard, reputation and history, that is, the ancient "plaque", which is very important for them, so before the decoration, the brand was covered with a red cloth, and when it really opened, he would grandly unveil it to celebrate the opening!