Can Quick Apps Stop the Development of Mini Programs?

This plan, in essence, is also aimed at the launch of WeChat applets, resistance to the interception of mobile phone app stores, and the launch of "fast apps", which is also a battle between domestic mobile phone manufacturers and WeChat applets around the user entrance. At the same time, "Quick Application" also saves resources for developers.

First of all, whether it is a small program or a light application, their lightweight concept is in line with the future trend. Because it will make it easier for users, isn't that the way the times are? What is easy will be replaced by something simpler.

I believe that many people have felt deeply about this in recent years (such as takeaway and mobile payment), but they just changed their habits, and people's adaptability is very strong, especially when it comes to more convenient things.

Okay, let's get back to the topic, quick apps and mini programs are actually a series. The functions are about the same, the performance is about the same, and even the concept is about the same. If you really want to talk about the difference, I think it can be roughly the following:

Summary: Whether it is a quick application or a small program (or even an Alipay small program), their concept is indeed driving the development of the times, I believe this is the future trend, and the lightweight era is coming. If you have any problems with the development of the Mini Program, you can refer to the Yunzhu Mini Program, if you find the content useful, I hope to adopt it.

Quick apps and applets are actually a series. The function is almost the same, the performance is almost the same, even the concept is similar, the fast application is attached to the Android phone, and the applet is attached to WeChat, the fast application is launched by the top ten mobile phone manufacturers in China, the fast application does not need to be assembled, it is click-and-use, the technology used in the fast application is similar to the WeChat applet, which is based on the front-end stack technology development and native rendering. Because the fast application adopts a unified development standard and development platform, and the technology is similar to the WeChat applet technology, it is more conducive to the large-scale promotion of the fast application in the light application market

It is easy to develop, saves the trouble of developing clients, and occupies a small memory.

Click and go. It's very convenient, all of which are free from the criticism of the client to see the advertisement, the fast application can also open a fast store in the mobile phone, the fast store can actively and accurately send the store's coupons to the user's mobile phone near 5 kilometers, and the user can use the coupon in the store.

The quick application is based on the hardware and system owned by the mobile phone manufacturer, and users can realize click-and-use without installing the app. Some analysts believe that the goal of fast application is directly aimed at small programs. The "fast application" launched by 10 mobile phone manufacturers together is under the operation interface of the mobile phone system, and users can realize the APP click-and-use without installation.

Users can use the quick app through a variety of entrances on Android phones, such as entering the name of the mobile app they want to use in the search bar, and then clicking on the quick app with the word "second open" to use the operation. For example, if you type "Eleme" in the search bar on your phone, the search results will be displayed on the page, and you can directly enter the "Eleme" app marked with the "Knock Elimination Seconds" mark. From this point of view, the quick app is very similar to the WeChat mini program, which also emphasizes "within reach" and "when you run out".

Many people like to compare the WeChat applet with the fast application jointly initiated by the mobile phone manufacturer, the difference is that the fast application is more convenient to use, and the fast application relies on the mobile phone operating system, and can be used to directly call the fast application by means of text input and voice input. For example, when we arrive at a business district or scenic spot and need to know the surrounding eating, drinking and having fun, we need to be advanced such as WeChat, and click on the relevant applet to see the relevant services, and the fast application is different, the fast application partner can let the store open on the mobile phone, as long as you enter the business district, scenic spots, etc., The fast store can automatically push the nearby services on everyone's mobile phone, and they are all pushed according to the user's preferences, everyone enters the scenic spot, provides the voice description of the scenic spots in the scenic spot and can provide the automatic ** function to the point, provide the location of the basic services in the scenic spot, and can be routed. Information available - toilets, restaurants, lounge areas, shopping points, route planning:

Provide the sightseeing sequence of the scenic spots, and recommend the surrounding scenic spots: provide preferential information on shops within 5km nearby, this service covers business districts, scenic spots, subways, airports, hospitals, etc., all of which have such wild spike-related services, providing very convenient services for the majority of friends.

In fact, the product direction of the fast application is the same as that of the WeChat applet, but its advantage is that it can be forced to be placed in the mobile phone, because it is launched by the mobile phone manufacturer, just like the WeChat applet is forced to be placed in WeChat.

Self-view: I think that the current WeChat Mini Program has matured and won the favor of users, even if the fast application is launched, it will not have much impact on the WeChat Mini Program. Moreover, the fast application is launched by nine major manufacturers, and there are large differences of opinion, which is not conducive to future development, and WeChat applets are only based on WeChat, which is relatively clear for the future development direction.

Absolutely. At present, the market prospect of Mini Programs is still very large.

First of all, under the consumption upgrade, consumers hope to get the most direct and effective service, and at the same time the quality is high, so there must be a new way to innovate;

Secondly, the traditional consumption model is not only inefficient, but also has some garbage content that constantly disturbs users, bringing a negative experience to the user's consumption experience;

Finally, the applet can solve this problem, it is ready to go, do not use **, do not occupy memory, and can exit directly when not in use, the content is simple and convenient, which will give consumers a new experience.